ISM PROJECT
FACEBOOK
• Social networking website connecting people across
the street, country and world
• Focuses on building and relating social relations
among people who share common interests,
activities and experiences
MISSION AND VISION
• Mission : Give people the power to build community
and bring the world closer together.
• Vision: People use Facebook to stay connected with
friends and family, to discover what’s going on in the
world, and to share and express what matters to them
HISTORY
• Facebook was founded in 2004 by Harvard student Mark E Zuckerberg
with help from his roommates Dustin Moskovitz and Chris Hughes.
• Facebook was originally for Harvard students then expanded to other
colleges then to anyone 13 years of age or older.
• It was founded in 2004
• At present facebook CEO is Mark E Zuckerberg
• Facebook corporate headquarters are in Menlo Park, California and
International headquarters are in Dublin, Ireland
CULTURE
Facebook Inc. describes its corporate culture as a hacker culture,
which pushes employees to strive for improvement. The company
applies its organizational culture as a tool for supporting business
resilience and competitiveness. Mark Zuckerberg's guiding
philosophy, the "Hacker Way," encompasses 5 core values for
employee and company success at Facebook.
CULTURE
1. Focus on impact: "If we want to have the biggest impact, the best way to do
this is to make sure we always focus on solving the most important problems.“
2. Move fast: "We have a saying: 'Move fast and break things.' The idea is that if
you never break anything, you're probably not moving fast enough."
3. Be bold: "We encourage everyone to make bold decisions, even if that means
being wrong some of the time."
4. Be open: "We believe that a more open world is a better world because
people with more information can make better decisions and have a greater
impact."
5. Build social value: "We expect everyone at Facebook to focus every day on
how to build real value for the world in everything they do."
PRIVACY POLICY
COMPETITIVE ADVANTAGE
COMPETENCY LADDER
ORGANIZATION PERFORMANCE
How Facebook makes money ?
1.Advertising
• Facebook’s single most important revenue channel is advertising
• Facebook generates over billion $ in revenue each year
2.Virtual gifts and shops
• Facebook currently generates a large amount of revenue from the
Facebook gift shop
• Allows users to send gifts to one another
Market Trend Analysis
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SWOT Analysis
Strengths Weaknesses
• Lower employment costs • SMM tools “overdose” or insufficiency
• Deep sales orientation for quick ROI • No frontier between your community and
• Time savvy management your brand
• Quality over quantity • Single and narrow-minded focus on your
content
Opportunities
• Strong, loyal and educated
Threats
STRATEGIC CONCEPTS
ADVANTAGES AND DISADVANTAGES
Advantages
• Its a social network- its a great way to keep in touch with friends and
also make new friends.
• Facebook allows you to share information and photos.
• Facebook allows people to connect, to learn from each other, to discuss
issues, viewpoints and share advices.
FUN FACTS
• Facebook has over 200 million users.
• Facebook users have uploaded 250 billion photos.
• Mark Zuckerberg’s first idea was a site called Facemash.
• Over 70% of Facebook users are outside the United states.
• The average person has 120 friends on Facebook.
• More than 3.5 billion minutes are spent on Facebook each day.
• The fastest growing demographic is those 35 years old and older.
THANK YOU
