PROJECT ON FACEBOOK

INTRODUTION:
Facebook is a social networking website that is operated and privately owned by Facebook, Inc.Mark Zuckerberg founded Facebook with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University.Facebook is ranked as the most used social network by worldwide monthly active users.The original concept for Facebook was borrowed from a product produced by Zuckerberg's prep school Phillips Exeter Academy which for decades published and distributed a printed manual of all students and faculty, unofficially called the "facebook. Since September 2006, anyone over the age of 13 with a valid e-mail address can become a Facebook user. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.

HISTORY:
Mark zukerberg, a computer science major, created facebook while he was an undergraduate at Harvard university.On February 4, 2004, Zuckerberg launched "Thefacebook", originally located at thefacebook.com. Membership was initially restricted to students of Harvard College, and within the first month, more than half the undergraduate population at Harvard was registered on the service.

FEATURES:
They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see Pokes, which allows users to send a virtual "poke" to each other. Photos, where users can upload albums and photos;[74] and Status, which allows users to inform their friends of their whereabouts and actions. A News Feed was announced , which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends. Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and embeddable images. Facebook launched Gifts on February 8, 2007, which allows users to send virtual gifts to their friends that appear on the recipient's profile. FACTS ON FACEBOOK: Key people : Important person Mark Zuckerberg, Founder and CEO. Headquarters: Location is Palo alto,california,dubai and Ireland. Website: contact us at www.facebook.com Launched: Day of release February 4th 2004 Revenue: Income earned 300 million USD (2008 est.) Employees : Capacity employed is 1000+ Type of site: Social network service Competitors: Twitter, orkut, MySpace

FACEBOOK STATISTICS:
Facebook has reached over 350 million users in the world. In November 2009, and has been growing since it began. These Facebook statistics are from February 21, 2010. The following statistics are the number of Facebook users in the different countries.

ADVANTAGES:
1) Higher credibility: Research highlights that individuals are more inclined to believe other users opinion about a brand over any other form of communication. WOM undoubtedly enjoys higher credibility. 2) Increased engagement:
3

As social media involves participation from all, the engagement levels generated with individuals are far higher than other communication mediums. 3) More Brand Loyalty: Higher engagement levels ambassadors.

help

in

building

more

brand

4) Higher degree of customization: Brand content can be customized as per the community or groups. 5) Low media wastage: As brand communication is targeted to specific target group, there is no media wastage. DISADVANTAGES: 1) Rampant addiction: addictive in nature 2) Wastage of time and money: entertainment n games point of view its a waste of time and energy. 3) Acquaintances to be labeled as friends: sometimes u dont want to be added in the list of a person but being on facebook makes u a label. 4) Reliability: lacks as a reliable source. 5) Stalking is possible: if its not a reliable source stalking of ideas is possib

FACEBOOK PRIVACY POLICY: You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings You can control how you share information with those third-party applications and websites through your application settings and you can learn more about how information is shared with them on our About Platform page. MARKETING STRATEGIES: Join groups Comment on other profiles Announce events Stay informed on your industry Share industry news Provide Customer Service Client Oversight PR Tool Send Virtual Gifts Advertise On Facebook

YOUNGEST BILLIONAIRE AND ALSO THE YOUNGEST ENTREPRENEUR- MARK ZUCKERBERG

fa e o k cbo
Hm o e Pro file F nd rie s Me sa e s gs

S ac erh

I a th y n e t m e ou g s w orld
Imw orth$ 3 1 .5 B n illio ! In : fo L e inPa A , iv s lo lto C lifo ia a rn K ow E g h, n s n lis Ma d rinC in e na h es , F mD bb F rry ro o s e , N wY rk e o B rno Ma 1 , 1 8 o n y 4 94 h ://w w c b ok ttp w .fa e o . c /z c om u k

B n ir of th illio a e e

IMPACT OF FACEBOOK: SOCIAL IMPACT: Facebook has affected the social life and activity of people in various ways. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends because of the widespread reach
6

of its network. One such reunion was between John Watson and the daughter he had been seeking for 20 years. They met after Watson found her Facebook profile. Another fatherdaughter reunion was between Tony Macnauton and Frances Simpson, who had not seen each other for nearly 48 years. Some argue that Facebook is beneficial to one's social life because they can continuously stay in contact with their friends and relatives, while others say that it can cause increased antisocial tendencies because people are not directly communicating with each other. Some studies have named Facebook as a source of problems in relationships. Several news stories have suggested that using Facebook can lead to higher instances of divorce and infidelity, but the claims have been questioned by other commentators.
POLITICAL IMPACT:

Over a million people installed the Facebook application "US Politics on Facebook" in order to take part, and the application measured users' responses to specific comments made by the debating candidates.This debate showed the broader community what many young students had already experienced: Facebook as a popular and powerful new way to interact and voice opinions. An article by Michelle Sullivan of Uwire.com illustrates how the "Facebook effect" has affected youth voting rates, support by youth of political candidates, and general involvement by the youth population in the 2008 election. In February 2008, a Facebook group called "One Million Voices Against FARC" organized an event in which hundreds of thousands of Colombians marched in protest against the Revolutionary Armed Forces of Colombia, better known as the FARC (from the group's Spanish name).In August 2010,
7

one of North Korea's official government Web sites and the official news agency of the country, Uriminzokkiri, joined Facebook. In 2011 there was a controversial ruling by French government to uphold a 1992 decree which stipulates that commercial enterprises should not be promoted on news programs. President Nicolas Sarkozy's colleagues have agreed that it will enforce a law so that the word "Facebook" will not be allowed to be spoken on the television or on the radio. MEDIA IMPACT: In April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook's top executives at an "influencers' summit" in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as the Washington Post, Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles.

A GLOSSARY OF FACEBOOK TERMS:

 Networks: Regional: you can join at most one Employer, School, etc: verified by email address Mini-Feed / News-Feed: Friends: Video: Information: more about privacy later Photos: Tagging Posted Items: Post URLs with your comments Live Blog (3rd-Party): Groups: more about this later FunWall (3rd-Party): A Wall with more fun Super Wall (3rd-Party): A Wall with more fun Entourage (3rd-Party): The Wall: Imagine a wall in a dorm Wall-to-Wall: presenting wall messages of a dialogue

FACEBOOK INCLUDES: FACEBOOK BUSINESS PAGE: An event that encourages children for real life problems.

 Students will develop a business models and faculties from IIT and BITS Pilani will be their mentors. Selected facebook because every teenager is found on facebook. Facebook business network: Facebook for Business http://www.facebook.com/group.php?gid=2358208324 The community itself has 39000 members. Articles gets posted in almost every 3 hrs. Similarly, entrepreneurs and developers from more than 190 countries build with Facebook Platform. More than 2.5 million integrated websites. Over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites

FACEBOOK ADVERTISEMENT: 1) Cost and Budgeting 2) CPC/CPM 3) Scheduling 4) Delivery 5) Reporting 6) Ad performance matrix 7)Demographic matrix 8)Social Matrix 9)Responder profiles FACEBOOK ADS ADVANTAGE: The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:
10

 Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. $100 average rentals; $600 average life time value per customer. Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.

FACEBOOK FOR SERIOUS STUFF:

11

 Pepsi quickly apologized via Twitter for an insensitive Pepsi Max ad that depicted "one lonely calorie" committing suicide. Dominos contaminated food case of 2009. Taco Bell on Facebook offered free tacos, encouraging customers to make up their own minds about the beef in question. Saved 7million fans. Social media, by its very nature, promotes democracy and presents challenges for dictators attempting to pass off as fact anything other than the truth. Donating HIS FORTUNE TO CHARITY: 1) DIASPORA, an open-source personal web server. 2) NEWARK PUBLIC SCHOOL. 3) GIVING PLEDGE MOVEMENT. CONCLUSION: Therefore, I conclude that social networking industry is growing at a large scale due to the company FACEBOOK.INCORPORATED. People throughout the world find it safe and sound to use this site to increase the range of network in their business , life and their day to day life being. I would like to thank our professor MR.RAHUL CHOPRA for allowing me to work on this knowledge gaining project.

12