What environmental trends are working in Dropbox’s favor
as the firm seeks to operate profitably? What environmental trends may work against Dropbox and why? ● In terms of the environmental trends, the technological advances in the phone industry worked in favor of Dropbox. The smartphones are incapable of connecting with a USB, so the users have to rely on cloud storage as one of the means to transfer or share files. Dropbox was in the cloud storage industry prepared for smartphones to be in use. Another is the social trend of increase in taking more pictures with smartphones. Dropbox can provide the storage for the myriad amount of pictures. ● On the other hand, the same environmental trend, technological advances may work against Dropbox constantly providing the company with challenges. The exponential growth in technology may be lower the entry barrier and increase the number of competitors, and it may provide changes that might require technological tweaks in how Dropbox functions. Another political and regulatory changes may hinder Dropbox’s future plans to expand because certain countries are unfavorable of containing national data in other countries – in Dropbox’s case the US. 2-35. What personal characteristics does Drew Houston possess that suggest he may have what it takes to be a successful entrepreneur? The personal characteristic that stands out the most is tenacity. Houston persevered whenever challenges hit him. He found resolutions to continue on with his idea despite all odds. Another is passion. In order to reach his dream to start a business, he studied other disciplines and learned more than what was within his degree. 2-36. What problem did Dropbox’s founders solve with the service they developed? Dropbox’s founders solved the problem of data or files immobility, or no means of accessing at another location without a USB, and difficulty in sharing information with another person.