Professional Documents
Culture Documents
Dropbox
INTRODUCTION
Dropbox is a file hosting services provided by Dropbox
Inc.
Headquartered in California, San Francisco.
Founder Drew HoustonandArash Ferdowsi.
Founded in 2007
Why Dropbox was Developed?
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WHAT'S DROPBOX?
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BE ANYWHERE
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SIMPLE SHARING
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ALWAYS SAFE
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SURPRISE YOURSELF
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STRATEGIES
Dropbox hasspent very little on
advertising , yet it is worth $4 billion!
They have implemented manygrowth
hacks
Best overall startupfor 2011
Revenue reachedabout $400 million in
2014
1 billion files are saved to Dropbox every
24 hours
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SOCIAL MEDIA
Weve all seen the stores with a Like us on
Facebook or the Follow us on Twitter
decals on front doors.
Its becoming all too common.
Dropbox did something a little different.
With each Follow on Twitter, Connect with
Facebook or Twitter, Dropbox gives the user
a 125MB increase
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DROPQUEST
Dropquest is a contest run by Dropbox that
makes users go through different puzzles and
scavenger hunts.
Those who complete and place in the top 176
get free space and/or free swag.
The announcement on theirbloggenerated
quite a lot of Likes and Tweets.
Dropquest has gotten Dropboxlotsof
publicity in the tech world for this just
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dropquest.
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REFER A FRIEND
According to Houston, referrals increased Dropbox signups
by 60%.
Dropbox makes it really easy for users to tell one another
about the product.
For example, when one person who has Dropbox refers
another, they both get a 500MB increase, pending signup.
Dropbox makes it easy to refer:Via email,link
The sender has an incentive to spread the word about
Dropboxgetting extra space. The referee also has an
incentive for signing up.
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BUSINESS MODEL
Dropbox allows users to create a special folder
on their computers, which Dropbox then
synchronizes so that it appears to be the same
folder (with the same contents) regardless of
which device is used to view it.
Files placed in this folder are also accessible
via the Dropbox website and mobile apps.
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BUSINESS MODEL
Dropbox uses afreemiumbusiness model,
where users are offered a free account with a
set storage size and paid subscriptions for
accounts with more capacity.All basic users
are offered an initial 2 GB of free online
storage space.
To prevent free users from creating multiple
linked free accounts, Dropbox includes the
content of shared folders when totaling the
amount of space used on the accountFor free
accounts, the total amount of traffic that all
links together can generate without getting
banned is 20 GB per day. For Pro and Business
accounts, the limit is 200 GB per day.
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Dropbox Enterprise
Dropbox enterprise is a productivity
platform equipped with all the core
capabilities of dropbox business,
plus
advanced security and control, enhanced
customer support, and customisation to meet
your large organisations needs.
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WHAT WE LEARNED
Lots of pressure (or guilt) to do things the traditional
way. But think first principles
Fortunately, we spent almost all our effort on making
an elegant, simple product that just works and
making users happy
And we worked our asses off
And hired the smartest people we knew
Keep the main thing the main thing
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WHAT WE LEARNED
Mostly ignored (or woefully mishandled):
hiring non-engineers
mainstream PR
traditional messaging/positioning
deadlines, process, best practices
having a real website
partnerships/bizdev
having lots of features
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Thank You
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