Introduction

The rise of a sudden pandemic has shaken the entire world and has caused an effect and
change in all different industries, especially in various businesses. One of the prime type
businesses that have been majorly affected are small firms and ventures. Some small
businesses such as such as accommodations, food service, and educational services, that are
directly affected by changed customer behavior, especially the physical distancing and
mandated operational restrictions that began during the pandemic. They have had to take
instant measures in order to sustain their business.

These measures include changes in strategies, health and wellness checks, making sure proper
guidelines are being followed and a very important segment is also focused on the marketing
side of a business and creating a good trusting relationship with the customer for changed
times. The differences in vulnerability across sectors also create a disproportionate level of risk
for lower-income workers, minority business owners, and business owners with less
educational attainment. Most businesses are having to change their whole game-plan and
introduce new, unused strategies to make sure their business can withstand and grow through
a pandemic which is COVID-19 and it has had a significant impact on revenue.

References:

 25 Ways To Drive More E-commerce Store Traffic Without Buying Ads. (2020, January 23).
Retrieved from https://neilpatel.com/blog/e-commerce-traffic-tips/
 Dua, A. (2020a, May 27). COVID-19’s effect on jobs at small businesses in the United States.
Retrieved from https://www.mckinsey.com/industries/public-and-social-sector/our-
insights/covid-19s-effect-on-jobs-at-small-businesses-in-the-united-states
 Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales. (2018, July 21).
Retrieved from https://www.shopify.com/blog/ecommerce-marketing