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COVID-19's Impact on Small Business Marketing

The COVID-19 pandemic has caused businesses to re-evaluate their marketing strategies in order to maintain a sustainable income. Increasing competition and a need for innovative techniques means businesses must adapt their advertising, promotion, and marketing to meet changing consumer demands and expectations during this health crisis. Small businesses have adjusted their strategies in response to COVID-19 by evaluating current and future approaches to sustain profits as competition rises. Moving forward from the pandemic, businesses will need to improve compliance and manage risks associated with their revised strategies.

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Ariannejoy Valeros
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43 views1 page

COVID-19's Impact on Small Business Marketing

The COVID-19 pandemic has caused businesses to re-evaluate their marketing strategies in order to maintain a sustainable income. Increasing competition and a need for innovative techniques means businesses must adapt their advertising, promotion, and marketing to meet changing consumer demands and expectations during this health crisis. Small businesses have adjusted their strategies in response to COVID-19 by evaluating current and future approaches to sustain profits as competition rises. Moving forward from the pandemic, businesses will need to improve compliance and manage risks associated with their revised strategies.

Uploaded by

Ariannejoy Valeros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Theoretical Framework

(Holland & Knight, 2020) In order to maintain a sustainable source of income, the COVID1-19
Pandemic has caused improvements in marketing strategies and businesses to re-evaluate their
present and future marketing strategies. In future markets, increasing competition, and a
requirement for innovative and aggressive marketing techniques signify shifting markets, higher
profitability, and a demand for today's businesses to make a positive impact during a world
health crisis. Adjustments in advertising, promotion and marketing strategies in small
businesses have existed from the COVID-19 Pandemic, causing businesses and their products to
evaluate the current and future advertising and marketing strategies to efforts in order to maintain
a sustainable source of profits. Within following the end of the COVID-19 pandemic, such an
alert also includes practical best practice tips to help businesses know their responsibilities,
duties and improve their compliance schemes in order to decrease the risk associated with
advertising, marketing strategies, and promotional activities. Many marketing strategies and
advertising organizations will exceed expectations, developing unique and creative marketing
strategies and procedures to help businesses survive this new normal. For businesses, this means
putting up with market changes as a result of the global economic slowdown; facing increased
competition as an outcome of consumers' and society's new normal; attempting to address
sustainable growth; analyzing operations and maintenance opportunities marketing strategy and
issues faced by investigating by business products; identifying possible solution and marketing
strategies needed to meet consumers' demands and expectations; focusing on innovative
amplification.
https://www.hklaw.com/en/insights/publications/2020/04/the-impact-of-covid19-on-your-
advertising-and-marketing-campaigns
Statement of the Problem
The study aimed to determine the effects of covid-19 pandemic on marketing strategies and its
effects on small businesses (business owners) in the City of Binan Laguna.
1. How may COVID 19 Pandemic be described as Marketing Strategy In small businesses?
2. Does COVID-19 have a significant effect on Small Businesses?
3. [[[What are the Advantages and Disadvantages in Small Businesses of COVID 19
Pandemic?]]]
4. What marketing strategies do small business owners use to sustain profitability?
5. How do small businesses develop marketing strategies in order to gain competitive
advantage?

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