SBM-NMIMS: COURSE TEACHING PLAN

With Assurance of Learning components

Course
Code
Creating Shared Value: Competitive Advantage
Course Title
Course Prof Meena Galliara meena.galliara@sbm.nmims.edu #5807
Instructor/s
Credit Half Credit
Value
Programme MBA Decision Science & Analytics ( Trim I)
& Trimester
Pre- None
requisite

CLO 1. Identify and analyze the impact of social issues on business and its
Course
stakeholders at global level (PLO1b).
Learning
CLO 2To develop an understanding of relevance of CSR to develop
Objectives
sustainable business model (PLO5c).
CLO3 Development of social sensitivity skills among graduate students
(PLO 5d)

1) Students will be able to identify and analyze the impact of social

issues on businesses and its stakeholders
2) Students will be able to appreciate the competitive advantage of
Learning CSR to develop sustainable business model.
Outcomes 3) Students will appreciate the value of CSR Analytics in driving
social transformation
4) Students will be socially sensitized and will develop their social
sensitivity skills
Course The combination of regulatory as well as societal pressure implies that
Description companies have to pursue their CSR activities more professionally. In the
age of CSR 2.0, the shared value concept is catching on rapidly with
corporations like Teradata, Verisk, Fractal and many others collaborating
with partners, non-profits, and government bodies to drive massive impact.

The course on Creating Shared values: Competitive Advantage will enable

students to develop an understanding of the concept of CSR and will focus
on the ‘what’ and ‘how’ of strategizing, planning and executing CSR
activities of companies. The real essence of CSR lies in the way it enables
the intersection of corporate governance, social inclusion and economic
growth. Analytics intervention enable companies, NGOs and governments
to facilitate new methods of monitoring, measuring, interpreting the real-
time CSR data in driving social transformation and communicating the
same to different stakeholders.

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 Components AOL Weightage
Instruments
CLO CLO CLO
1 2 3
Group Presentation Rubric 15 ( 30 %) 
Evaluation I
Pattern Group presentation Rubric 15 ( 30 %) 
II

End Term Exam Embedded 20 (40 %)  

Questions
Total Marks 50

Sessions Topics Pre-read(s) Focus of the session(s)

Business & Society: Conceptual
clarity of the concept of
Sustainable Development and its
relevance to creating conducive
social environment for Corporate
1 Sustainability
Discussion on The Global
Risks Report 2019
Enable understanding of how
societal risks can impact
societal and business
sustainability. Articulate
relevance of community as a
stakeholder in business.

Sustainable Development Case discussion: Enable students to

Goals & Role of Data in
Driving Transformation &
create ‘Shared Value’
2&3
Analyzing social media to understand relevance of
understand SDGs to business and role
Public perceptions of
of analytics in taking
sanitation
informed decisions to create
Discussion on Big Data shared value
for Sustainable
Development

Origins of CSR in India & Article Discussion 37838

Contemporary CSR Evolution of Corporate
Landscape Social Responsibility in
India
& engaging community as a
CSR stakes claim as an
4 able ally in the welfare
push of governments Will
the momentum hold?
CRISIL Yearbook 2019
pp 8-22
Understand how CSR has
emerged from Merchant
Charity & Philanthropy to
stakeholder
Examine if the legal CSR
momentum will achieve the
agenda of social
development

5 Class Presentations

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Sessions Topics Pre-read(s) Focus of the session(s)

Corporate Governance Article Discussion Corporate Examine the mandatory

•Conceptual Clarity Social requirements for CSR
•Sec 135, Schedule VII, CSR Responsibility & Social
rules ( with Amendments) Business Models in India
•Role of the Board in CSR:
6&7 Specific Reference to CSR
Committee: Forming CSR
strategy for company
•CSR Policy Contents
•Relationship between Corporate
Governance & CSR

Creating CSR Strategy for Case: Community engagement Understand linkages

shared value
Planning & Execution of CSR
•Role of NGOs/SEs
•Partnership with Government
8 •Employee Volunteers
Monitoring, Evaluation &
Reporting of CSR: Role of
CSR Analytics
9 Corporate India's total CSR
models in real estate--a case
study of Tata Housing
Development Company
Limited, Asian Journal of
Business Ethics, 5(1-2), 111-
138.
Article Discussion:
Comprehending the role of
Corporate Social
Responsibility Analytics in
shaping business today
&
spend is managed on goodera:
CEOs of goodera.
between business strategy
and social responsibilities.
Understand the process of
creating comprehensive CSR
strategy in compliance with
the local laws. Examine the
role of NGOs/Government in
CSR
Understand the need for
Monitoring, Evaluating &
Reporting CSR. Enable
students to examine how
CSR Analytics integrates
CSR with the company’s
values and mission and helps
in implementing changes in
a streamlined manner.

10 Class Presentations (II)

Reading References
List and
Crisil Foundation. (2019). CSR stakes claim as an able ally in the welfare push of governments Will
References the momentum hold? CRISIL Yearbook 2019 pp 8-22 Available at
https://www.crisil.com/content/dam/crisil/crisil-foundation/generic-pdf/rs-50000cr-the-crisil-csr-
yearbook-2019-new.pdf

Global Pulse. (2014). Analysing social media to understand

Public perceptions of sanitation, Available at www.unglobalpulse.org

Kanti, A. (2017, Oct 04). 10% of corporate India's total CSR spend is managed on goodera: CEOs of
goodera. Business World, Retrieved from https://ezproxy.svkm.ac.in:2099/docview/2121248927?
accountid=32277

Mitra, N. (2016). Community engagement models in real estate--a case study of Tata Housing
Development Company Limited. Asian Journal of Business Ethics, 5(1-2), 111-138.
doi:http://ezproxy.svkm.ac.in:2112/10.1007/s13520-016-0059-1

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Sessions Topics Pre-read(s) Focus of the session(s)

Nagwan, S (2014). Evolution of Corporate Social Responsibility in India, pg 164-166 IJLTEMAS,

Volume III, Issue VII Available at https://www.ijltemas.in/DigitalLibrary/Vol.3Issue7/164-167.pdf

Nishith Desai Associates. (2018). Corporate Social Responsibility & Social Business Models in India
(pg 7-11 & 13-14). Available at
http://www.nishithdesai.com/fileadmin/user_upload/pdfs/Research_Papers/Corporate_Social_Respo
nsibility___Social_Business_Models_in_India.pdf

Porter, M., & Kramer, M. ( 2011) The Big Idea: Creating Shared Value, HBR, Available at
https://philoma.org/wp-
content/uploads/docs/2013_2014_Valeur_actionnariale_a_partagee/Porter__Kramer_-
_The_Big_Idea_Creating_Shared_Value_HBR.pdf

Seth N. (2017, May 16). Why monitoring CSR spends is key to social reform. Available at
https://www.financialexpress.com/india-news/why-monitoring-csr-spends-is-key-to-social-
reform/257769/

WEF. (2019). Executive Summary, Global Risk Report, 2019, Available at

https://www.marsh.com/au/insights/research/global-risks-report-2019.html

Important websites:
CSR Portal Govt of Odisha: Go Care: https://csr.odisha.gov.in
CSR Portal Govt of Rajasthan : https://csrrajasthangov.in/
SDG Tracker: https://sdg-tracker.org/

Prepared by Faculty Team Recommended by Recommended by

Area Chairperson Program Chairperson

Approved by
Approved by Faculty Associate Deans Approved by Dean SBM
Chair AOL

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