What if I told you… that you could land

your first 3 high-paying clients within a

couple weeks and be at $10k/mo as a
freelance copywriter 30 days from now?

Even in the middle of a pandemic-fuelled economic

crisis when businesses are closing by the
thousands, and the fear of Covid-19 threatens to
destroy the fabric of our society?

And what if you could do it quickly, like without wasting

time building a portfolio, sending hundreds of cold emails,
or spending a tonne of money on ads and self-promotion?
AN FERRES
HEY! MY NAME IS SE
Bold promise, I know.
In case this is our first time meeting,
Stay with me.
you should know that I suck at a lot of
See, I too used to think that this corona thing had us all things, but I’m famous for helping
doomed as business owners and freelancers. freelance copywriters, closers and
social media agents get their first 3-5
And then something crazy happened.
high-paying clients and grow their
Almost out of the blue, I had a record month in March businesses to the 6-figure mark.

- over $40,0000. I’m the founder of the Copy Millions

And even crazier, so did a tonne of my students. Blueprint™ Implementation Program –

See, the reality is that businesses need help with their
copy, marketing and sales like they need oxygen in their
lungs, and blood in their veins. Especially right now.
I’ll confess though, me and my students have a secret
weapon up our sleeves that you don’t, one that penetrates
a prospect’s inbox like a hot knife through butter.
A weapon that I’ve never shared publicly, until now.
a global movement of copywriters and
freelance digital marketers from 30+
countries who have collectively helped
businesses sell tens of millions of
dollars of their products and services.
I am also a two-time HSS speaker and
have shared stages with other industry
leaders such as Dan Pena, Dan Lok,
Jason Capital, Craig Clemens, Justin

Read on, and I’ll give it to you. Goff, Bedros Keullian, Elliott Hulse and
Craig Ballantyne.

THE CLIENTS-ON-COMMAND DM™ 2

A couple months ago, one of my first 6-figure
students, James, took 3 of my best client-getting
strategies and mashed them together like a
homemade money-printing Frankenstein.
The result of this accidental hodgepodge gave birth
to what has since been dubbed “The Clients-on-
Command DM.™”
Since its inception, this DM has been used over &
over again to close dozens of clients and hundreds
of thousands of dollars in new business for myself
and my students.
I’ll be honest, I was hesitant to share this. Afterall,
private clients have paid me up to $7k to learn the
secrets in here, but today I’m going to share them
Working completely on their own terms, while
helping businesses reach more people and
impact more lives.
An army of jet-setting copywriting warriors
changing lives across the globe - what a
beautiful revolution.
In short, I need you.
The more you win, the more I win and the more
my students win.
(just promise me you’ll let me use you as a case
study as soon as you hit the $100k mark, fair
enough? ;)
Anywho, stop distracting me.

with you for free. Onto the DM.

Why the hell would I do such a crazy thing? Before I get into the exact script, there’s three

Simple. I’m tired of seeing copywriters like you principles needed to make this work:

being undervalued, underpaid and taken advantage

of, merely because they lack the strategies
necessary to land high-paying clients.

And besides, I’m on a mission.

I want 100 more 6-figure students. One hundred

freelance copywriting studs, printing cash from
their laptops all over the world.

Myself and the “Trillion Dollar Man”, Sir Dan Peña. Dan famously grew his oil business from $820
to over a billion dollars, and has since created over a trillion dollars in equity between himself
and his mentees. He’s an absolute savage and doesn’t take bullshit from anyone.

THE CLIENTS-ON-COMMAND DM™ 3

 PRINCIPLE #1: ADDRESS THE ELEPHANT IN THE ROOM

As good as this DM is, it’s still a cold DM.

They don’t know you, and you don’t know

them – yet.

So instead of trying to ignore the elephant

in the room like everyone else sending
cold DMs and emails, how about we
address it?

There are 2 ways to do this – we can

either kill the elephant, or tame the beast
and ride it.

#1) Kill the elephant

There’s an old saying – you never want to build rapport, you want to assume it.

It’s very true.

And what better way to assume rapport than to let your prospects conclude that you and they are a part
of the same tribe?

You’re part of the same circles, or you hang out with the same people. We call this the in-group bias
effect.

And the easiest way to create this effect?

Namedrop.

Shamelessly. All the time.

Namedropping gets a bad wrap and I don’t know why, because it’s easily the simplest and most effective
way to generate rapport with someone instantly.

For instance:

A year ago, I sent one of my tracks (yes, I am also a DJ & dance music producer by night) to a famous
Hungarian DJ, Ben, in the hopes that he might like and support it, which would aid my chances of
getting it signed to a big label.

THE CLIENTS-ON-COMMAND DM™ 4

As is typical for someone with a large following, he didn’t reply.
Not a big deal, I went about my life and kept producing. I also
SIDE NOTE:
ended up hiring another semi-famous Dutch producer, Nick, as a
mentor. I learned more in 3 months from
Nick than 3 years of trying to
Anyway, after I finished another track with Nick, he thought
learn music production by myself –
that my old Hungarian DJ friend Ben might be interested in
yet another reason why I’m such a
hearing it, and suggested that I send it over.
HUGE advocate of finding a
I was hesitant given the lack of response last time, but mentor who has the results you
decided to give it a crack anyway. Only this time I did one want and paying whatever you can
thing differently – I mentioned to Ben that Nick recommended
to work with him/her
I send the track over.

The result? Ben replied to my cold facebook

message within 60 seconds on a Friday night,
stopped what he was doing and listened to my
track on the spot.

Pretty radical difference, ey? What the hell

changed?

I namedropped 😎

And you can too. In fact, you should. As much

as humanly possible.

This could be something as simple as one short

sentence along the lines of:

Hey NAME, I’m Sean, our friend (X) said we

should connect. blah blah blah

OR
Two of my first ever mentors: Jason Capital and
Hey NAME, I’m Sean, our friend (X) Dan Lok. They helped me go from 0 to 6 figures in
recommended that we talk. blah blah blah 30 days when I was first starting out. Very smart
businessmen, and amazing human beings
“This is awesome Sean, but what do I do if I’m
not super well connected and we don’t have any
mutual friends?”

THE CLIENTS-ON-COMMAND DM™ 5

Don’t worry, we can still create the in-group bias effect. We
just have to get a little more creative J

For instance, who is someone that you know they know?

(either personally, or someone they look up to)

Let’s pretend you want to sign a particular person in your

industry as a client. Let’s call him Mr. X. From a brief social
media stalk, you find out that Mr. X is also a mentee of the
infamous Sir Dan Peña. Great! Your opening message would
start with:
ne
Hey NAME, I’m Sean, heard good things about you from Dan Ray Pang, Melbour
THS)
($0-50k/mo IN 7 MON
Pena. blah blah blah
“Just smashed $51k in rev for Feb,
Now, it sounds from the outset that you know Dan Pena
a little over 6 months after joining
personally, and that you and Dan were talking about Mr. X in
CMB. I barely even knew this
a 1:1 conversation. industry existed 6 months ago lol

Now that’s likely not true (and I would never encourage you and last week I just finished writing
a VSL for Jordan Belfort. Beyond
to blatantly lie). However…
grateful for your teachings Sean 🙏"
What if you heard Dan say good things about Mr. X on a
podcast? Or a youtube video? Or a blog post? Or a facebook post? Or an Instagram story?

We’ll let Mr. X come to his own conclusions ;) Anywho, namedropping. Use it.

Onto way #2 we can address the elephant in the room.

#2) Ride the Elephant

They say if you can’t beat ‘em, join ‘em.

Meaning if you can’t find a way to kill the elephant, then climb up there and ride that son of a
bitch. Own it. Call it out.

Shamelessly admit that you guys are complete strangers and that you’re doing this for selfish
reasons. Admit that they have no reason to trust you, or really to pay you any attention at all.

“Seems like a bit of a Hail Mary there, sure that’s a good idea Sean?”

THE CLIENTS-ON-COMMAND DM™ 6

Yes, I am J
Just as you’ll see with principle #3, the reason this works is because it’s disarming.

Almost like a perfectly timed cold read, we’re addressing the thought in the prospect’s head at
the exact moment they have it.

(In copywriting terms, the $1.2B/yr (yes, that’s Billion with a B) copy-goliath Agora would call
this process “copy-boarding”)

Your blatant honesty captures their attention and simultaneously crushes their first objection
which is “who the hell are you and why are you messaging me?”

In a world where everyone is trying to bullshit each other all the time, honesty can be the most
refreshing thing of all.

I mean, you wouldn’t want to start off your relationship based on a lie now, would you?

So that’s principle number uno.

Onto the next one.

Winning $5k after my speech on ‘living life with urgency’ captured the hearts and minds of the
950+ attendees at Jason Capital’s 2019 HSS business conference. The energy of that audience
was unlike any other I've ever seen (apart from maybe Ultra Music Festival in Miami)

THE CLIENTS-ON-COMMAND DM™ 7

 PRINCIPLE #2: SIMON COWELL SELLING
Jordan Belfort. Zig Ziglar. David Ogilvy. Dan Lok, Grant
Cardone.

All are world-renowned closers and sales trainers (ok, not

100% sure about that last one - hard selling ain’t my cup ‘o tea).

However, I have a sneaking suspicion that Simon Cowell might

just be the best salesman on the planet.

Why? Because no one realizes he’s selling.

Simon Cowell doesn’t sell anyone to be on the X Factor, or

audition for the X Factor, or travel long distances and wait in JAMES CONTI, PERTH
YS)
line for hours in the bitter cold to be on the X Factor. ($0-25K/MO IN 90 DA

People beg for a spot in his program; they beg to be accepted. “Three months ago, I was working
at a café for minimum wage,
(And as a side note, as of early 2020, Simon Cowell’s net worth earning $300 a week. I had no sales
is over half a billion dollars – that’s more than all the or marketing experience, and
aforementioned sales training legends combined). lacked direction in my life. Fast
forward 90 days, and I just had my
Do you think Simon Cowell is spending his days on sales calls,
first $25,000 month. I’m making
frantically dialing and following up? Or is he laid back in his
more than both my parents
chair deciding: “fit, or no-fit?”
combined, and I just turned 19!
Of course, all he’s looking to find out is, “is this person a fit, or is Can’t thank you enough bro ❤”

this person a no-fit?”

“If you’re not a fit, then we don’t want you and we’ll part ways as friends, or I’ll find someone else who might
be a good fit for you.”

“If you are a fit, however, then you have no fucking choice - you have to be in, this is exactly what you need.
You’re in serious trouble and anguish if you let this opportunity go to waste.”

That’s the mentality we’re going for here.

Meaning, before we can start to even think about pitching our services, we need to determine: “is this
person a fit, or is this person a no-fit?”

THE CLIENTS-ON-COMMAND DM™ 8

In short, we need to audition them, much like Simon and the applicants for his talent show.

And the way we do this is by asking a very particular set of questions to determine the following:

1. Do I like this person?

I don’t want you working with anyone whom you don’t like as a person. The headache isn’t worth
any amount of money.

2. Can I help this person?

Can you legitimately help them achieve their goals? If you’re not the person that can help them,
point them towards someone who can, and move on.

3. Can they pay?

You need to find this out ahead of time for obvious reasons. Spending 45 mins on the phone with
someone only to discover they have a net worth of $14 isn’t fun for either of you.

The exact wording you use in your auditioning process is also very important. You need to discover the
answers to all these questions in a particular manner so that your prospect remains friendly &
cooperative and doesn’t feel interrogated.

You also must be sure to make a fast and seamless transition between the opening message and the
auditioning process, so you can quickly flip the power dynamic back in your favour (given you’re the
one that reached out to them in this situation).

As far as the exact questions to ask that accomplish all of these crucial aspects, I have a 5-question
sequence that myself and my students use to do this effortlessly inside our CMB (Copy Millions
Blueprint) Implementation Program.

They’re extremely devious, and lethally effective. But they’re outside the scope of this cheat sheet.

For now, just remember you’re Simon Cowell.

You’re sitting on your throne, and they’re auditioning for you.

That’s principle number duo.

Onto the third and final one.

THE CLIENTS-ON-COMMAND DM™ 9

 PRINCIPLE #3: TEXT LIKE A DRUNK 21-YEAR-OLD GIRL IN A LOUD NIGHTCLUB AT 2AM

Hear me out.

There’s something so disarming and innocent about the way teenage girls text each other (not that I
would know :)

Charlie Munger, business partner and advisor to Warren Buffet, always talks about using inversion to
solve problems. “Because avoiding stupidity is easier than seeking brilliance.”

So before I explain what the hell I’m talking about, let’s consider the opposite.

Take a look at these messages:

THE CLIENTS-ON-COMMAND DM™ 10

Yuck.

I want to vomit just looking at these giant blocks of text, and

that’s before reading the terrible copy & paste sales pitches
that follow.

Not a great place to be as a prospect, is it?

Not only are these messages terribly intimidating on the eye,

there’s a second problem.

Imagine one of these eye-sores popped up in your DMs from a

stranger. What’s your gut reaction? S
MEHDI BERTHE, PARI
THS)
($0-11K/MO IN 6 MON
If you’re anything like me, your thought dialogue probably goes
something like this: “I’m so grateful and I want to
thank Sean for helping me grow my
1. Who the hell are you?
copywriting business from literally
2. Stop trying to sell me shit zero clients and making no money
as a copywriter to having 6 clients
3. This message was likely sent to 5000 people, and was
6 months later and consistently
clearly not meant specifically for me
making more than $10k/month.
4. Did you even ask if I was interested in real estate investing, I’ve had a lot of coaches before but
“iris reading” or buying Instagram likes before you what really struck me about Sean is

shamelessly pitched me? No, you didn’t, wanker. how much this dude cares about his
students.”
5. Piss off, and go bother someone else.

All reflexively, in the span of about 1 second.

Talk about starting from a difficult position… you’ve lost the battle before it’s even started.

So what can we learn from this?

Long formal message = sales pitch = automatic gut response: “piss off, I’m not interested”

You see the message, and instantly your guard goes up. You’re cold, skeptical and closed off.

And your chances of buying? (or even responding for that matter)

THE CLIENTS-ON-COMMAND DM™ 11

Zip.
Nada.
Zero.

No bueno if you’re trying to land clients in the DM my dude.

And besides, we know that we shouldn’t be trying to pitch people off the bat anyway.

We haven’t auditioned them yet, how do we know if they’re a good fit or not? How do we know if they
even want what we’re selling? We don’t. And that’s another problem.

So what’s the solution?

Text like a drunk 21-year-old girl in a loud nightclub at 2am.

You’ve seen it before: The onslaught of carelessly executed one-liners that assault your screen in rapid
succession – turning your iPhone into an industrial Swedish vibrator.

Those messages come in:

one.
line.
at a time.

With such overwhelming velocity and power. The barrage is so spontaneous, so chaotic, yet so elegant
and organic.

And oh so perfect for booking calls and closing deals 😏

Afterall, how could something that looks like this possibly be planned, contrived or hiding an ulterior
motive?

Hey grlfriend
what’s up
wyd tonite
Let’s grab drinks 😘
So hungry rn
fml
last night soooo good tho
Dj on point
so many creepy old dudes hitting on me :((
👌 x
missed u there
feel like shit today tho omg
head feels like its been hit by a bus
chipotle at 6?

THE CLIENTS-ON-COMMAND DM™ 12

It’s almost as if her fingers are working faster than her mind, and each message is sent the instant the
idea pops into her brain.

Totally spontaneous and unplanned. And that’s exactly how we want it to seem.

Take a look at the following 2 dialogues. The words are almost identical, but pay attention to the
formatting - there’s a huge difference in the way they come across.

Ignore the fact that you might be wondering “I’m Elon Musk, how the hell did this stranger get my
number?” Imagine these as a cold DM you got from a stranger in a public domain, like Instagram or
facebook.

• Big block of text is intimidating and
physically difficult to read
• Looks like it was copy-pasted and
sent to a lot of people.
• Gut reaction is it looks like a sales
pitch, or like there’s some ulterior
motive behind the message
• Language is more stiff and formal
(who speaks formally to each other?
That’s right – strangers!)
• Messages are little bite size chunks
making it much easier to read & digest
• Was clearly written personally for
them and could not have been copy-
pasted
• Looks completely spontaneous and
unplanned, no ulterior motive
• Language is more casual and informal
(who speaks informally to each other?
That’s right – friends!)

THE CLIENTS-ON-COMMAND DM™ 13

In the 2nd one, you show up like no one else, it’s very
humanizing and most of all, it’s totally disarming.

You slide up in their DMs like Severus Snape and sneak right
past the “bullshit” guard at the front of their brain – allowing
your message to actually get through.

Even if you don’t agree with my points above and think that one
big block of text is less intimidating than many small blocks of
text – the truth is, it doesn’t matter what you think.

It doesn’t matter what I think either.

YORK
YOGEV ALMOG, NEW
It matters what works. DAYS)
(4 NEW CLIENTS IN 30
And after extensively testing both variations hundreds of times,
“Wow, where do I even start? I
I’m telling you the 2nd type is what works.
think it was a week or so after

“Sean, is this some type of late April Fools joke? Are you seriously graduating CMB that I was in talks

telling me to use lower case and text speak like ‘ur’ and ‘lol’ to close with 4 potential clients. I love what
I’m doing right now, and I couldn’t
high-ticket copywriting deals? This is serious business here 😤”
thank Sean anymore for it because
Yes, I am. a couple months ago I just finished
moving into a new apartment in
In a world rife with automation, chatbots, and canned sales
New York city – one of my life-long
scripts, you stick out like a slab of ribeye at a vegan convention.
dreams! 🙌”
A slab of ribeye that’s real, raw and above all - authentic.

People buy from people. Specifically, people that they know like and trust. And that’s only going to
become more and more important as technology continues to play an increasingly larger role in our
lives.

Typing in lowercase, with casual language, signals familiarity – a “we know each other so we don’t
need to be formal” type of vibe. It comes across as honest and unedited. The general vibe is more
relaxed, and the stakes feel lower.

If formal, professional language worked the best, then every Buttcoin MLM forex fuckboy on
LinkedIn would be a billionaire by now.

THE CLIENTS-ON-COMMAND DM™ 14

Hi Susan,
I hope this message finds you well.
Are you currently satisfied with the way that your online marketing is performing?

I am writing to you this day to inform you of a grand opportunity of which you might not yet be aware.
We’re currently helping doctors, lawyers, brain surgeons and other high-performing professionals replace
their current income and quit their jobs at lightning pace.
Our Direct Response Marketing has garnered a lot of attention in the marketplace and I think it’s something
that your organization might see immense value in.
Perhaps we could schedule a time for a call to discuss this further? This is a very lucrative opportunity I
assure you won’t want to miss out on!
Looking forward to hearing from you soon.
Warm Regards,
Mike Litoris

Gimme a fucking break.

Now, another question I typically get at this point is: “Sean you’re right – the 2nd version looks
spontaneous, under the radar, and not at all copy-pasted, but that’s the problem – I can’t copy-paste
and send it to tonnes of people. I don’t want to type it out manually every time.”

Introducing my secret weapon: keyboard shortcuts.

Setup Instagram quick replies or keyboard shortcuts in your phone settings. Yes, it will take 10 seconds
longer to send the full message, but I assure you it’s worth it.

We’re going after high-ticket clients here, not selling a $7 eBook. Every prospect counts.

And yes, you should absolutely keep that format of texting up throughout the rest of the interaction.

So that’s principle number tres.

Now, enough foreplay.

Onto the actual message.

Here.
We.
Go.

THE CLIENTS-ON-COMMAND DM™ 15

 THE CLIENTS-ON-COMMAND DM™

Putting the above three principles together in combination with some CMB magic fairy dust, we get:

FIRSTNAME!
it’s YOURNAME
<PERSON B> said we should connect
please lmk if this isn’t a priority for you rn
but I’m a copywriter, been working with <company/person>
Made them <x result> in <timeframe>
I noticed you’re promoting X right now, I love what you’re doing with it – people really need that right now
I actually went ahead and wrote you 3 emails that u can use and reuse forever to help sell it
Happy to give them to u 100% free, no strings attached
if you dig them and wanna send me a testimonial afterwards tho, I won’t stop you :)
What’s your best email to send them to?

THE CLIENTS-ON-COMMAND DM™ 16

*hey man thanks for that! My email is bill@microsoft.com*
awesome :)
Just sent those over now
Btw I have a plan I’d like to run by you if you’re up for it
couple suggestions on how you can tweak your messaging to address
all this crazy corona shit going on rn
Cuz people are in a very different state of mind lately and what
worked before might not work now
if you’re onboard with my suggestions, we can consider working
together more in the future
PHILIPPINES
(absolutely zero pressure to make this happen) CLINT SISTOSO, THE
THS)
($0-10K/MO IN 6 MON
Im busy with client work atm but have some availability later this
week “When people ask me what it’s like
Would u be open to hopping on a quick 9-minute chat to hear my to work with Sean Ferres, imagine

ideas? You’ve helped me a tonne & I’d love to return the favour finally finding your lighthouse when

not a sales call haha, leave your wallet at home you were a lost ship sailing in
uncharted waters. If you asked me
‘Clint, where would you be without
SOME NOTES:
meeting Sean?’ I literally would
1) You don’t wanna spend time writing people emails for free, I
have no idea. His ability to pinpoint
get it. The reality is, you’re a professional (or at least you wanna
the exact things that are going
be) – you should have templates for this stuff. And if you don’t, wrong in a given situation and
then congrats, now is the perfect opportunity to make some. immediately point you in the right
direction is so impeccable, it’s
The good news is, you can always wait until after you get an
crazy. Plus, USD $120,000 a year in
interested response to actually write the samples. And if that’s the Philippines? I’m basically a
still too hard, then go get a job at subway or something. millionaire out here haha. My bank
froze my account last week
2) I didn’t anticipate how popular the first version of this
because they thought I started a
cheatsheet would become in the entrepreneurial community, drug cartel or something!!”
to the point where people are getting replies like ”Sean Ferres
taught you well.” (lol) So by all means, tweak the message and
the language to match your own voice and personality.

THE CLIENTS-ON-COMMAND DM™ 17

Let’s break these down.

NAME! >>>> everyone’s favourite word in the world

it’s YOURNAMEHERE >>>> first names only. Friends don’t call

each other by their full names

<PERSON B> said we should connect >>>> in group bias

please lmk if this isn’t a priority for you >>>> giving permission
to say no lowers their guard & makes them more likely to say yes

I’m a copywriter, been working with <company/person> >>>> AD, MINNESOTA

AUSTIN WEATHERHE
eeks)
establishes credibility ($0-4K/MO in 10 w

Made them <x result> in <timeframe> >>>> some juicy proof

“I’ve been trying to make money
I noticed you’re promoting X right now, I love what you’re online for a long time and it was
doing with it – people really need that right now >>>> shows always a struggle to find clients. I

you took the time to do your homework and that you actually joined Sean’s program and within

give a shit. Flattery will also get you everywhere. the first week, I closed a client for
$1k/mo using the templates and
I actually went ahead and wrote you 3 emails that u can use strategies that he showed us. And
and reuse forever to help sell it >>>> they can’t really even eight weeks in, I closed another
reject you at this point, because you’ve already done the work (or client for $2k/mo. That’s an extra
it sounds like you have) – and that would be a huge dick move. $3000/ month in my pocket before
even graduating the course! If you
Happy to give them to u 100% free, no strings attached >>>>
have the opportunity to be one of
imagine that! Someone who DM’d you and isn’t trying to sell you
the lucky 6 to join Sean Ferres’s
something in the opening message 🤯 CMB case study program and you

If you dig them and wanna send me a testimonial afterwards don’t take it immediately, you’re

tho, I won’t stop you :) >>>> people don’t value free, and are fucking crazy - I’ll just say it.”

actually more likely to say yes when there is a small exchange

involved. Plus, you get a testimonial out of it which is dope.

What’s your best email to send them to? >>>> clear CTA

THE CLIENTS-ON-COMMAND DM™ 18

*hey man thanks for that! My email is bill@microsoft.com*
awesome :) >>>> validate them for responding
Just sent those over now >>>> showing you actually delivered on your promise
Btw I have a plan I’d like to run by you if you’re up for it >>>> taking the lead, as if to suggest that in this time of
great uncertainty when everyone’s running around like a headless chicken, you’re the (wo)man with the plan
couple suggestions on how you can tweak your messaging to address all this crazy corona shit going on rn >>>>
the question on literally every business owner’s mind right now. EVERY business owner, like every single one
Cuz people are in a very different state of mind lately and what worked before might not work now >>>> when
you can cold read someone’s problem like that, they automatically assume you have the solution. Crazy!
if you’re onboard with my suggestions, we can consider working together more in the future >>>> addressing
the giant, flashing pink elephant in the room, aka your real motives for messaging them
(absolutely zero pressure to make this happen) >>>> taking the pressure away. Desperation ain’t cool
Im busy with client work atm but have some availability later this week >>>> shows you’re in demand and
actually have clients and a life. People want to eat at the restaurant that’s full, not the one that’s empty
Would u be open to hopping on a quick 9-minute chat to hear my ideas? You’ve helped me a tonne & I’d love to
return the favour >>>> 9 minute chat, not 5 or 10 minutes. It sounds fun and unique, and you’re showing up
like no one else. And “7-minute call” is soo 2019. Blatant reciprocity-flattery knockout combo at the end
not a sales call haha, leave your wallet at home >>>> handling your prospect’s final objection

ALTERNATIVE: If you have absolutely no one in common to namedrop, you can consider using my
student James’s version, and go straight for the call (not as strong, but gets the job done).

Hey NAME you can keep them to use and re-use forever
I’ve been seeing your ads everywhere so I can tell
The reason I’m being selfish is that I’d love to use
you’re succeeding with them
u as a case study
I’ll be honest, I’m messaging you for selfish reasons
If ur happy with my work we can consider
I’m looking for a new client as an <insert niche> working together more in the future
copywriter
(no pressure to make this happen)
If ur interested, I’d love to work directly with you
Would you be open to hopping on a quick 9-
for 7 days for near-free
minute call?
I can write high-converting & loyalty-building
hope to hear from you soon
emails for your list

THE CLIENTS-ON-COMMAND DM™ 19

Quite brilliant, if I say so myself J

All in all, this is roughly how it should look:

(Pro tip: it’s even better if you do this via video DM)
Now of course, the question is: if you’re not going to close them on the call, how do you close them as a
client?
In this instance where you haven’t auditioned over DM, we would use a 2-call model.
Audition on the 9-minute call, and if you feel like they’re a potential fit then set up a second call and
close them on that one.

If you feel like they’re not a good fit, then let them know and offer to intro them to someone who might
be able to help. Then pawn them off to one of your competitors, because Sean Ferres and his tribe ain’t
got time for no average hoes.

THE CLIENTS-ON-COMMAND DM™ 20

So there you have it, the Clients on Command DM.

Use this to effortlessly close high-paying clients in any niche, on command, for the rest of your life.

If you have any questions (or just want to thank me for the genius contained inside this cheatsheet –
shameless flattery is always welcome), don’t hesitate to reach out to me on Instagram @seanferres

Additionally, there’s only so much I can cover in this short guide. This process of course assumes
you’re fully knowledgeable on the best places to find high quality prospects, how to audition those
prospects to weed out the tyrekickers quickly, and how to close those prospects on high-ticket
monthly retainer/commission packages.

At this point, you’re probably expecting me to try sell you into some elaborate coaching scheme.
I hate to break it to you, but I’m a little different from all the other coaches/ “gurus” out there.

I have, however, just spent the last week putting together a private masterclass, exclusively for
readers of this report. It’s a 46-minute crash course on how to land your next 3-5 high paying clients
and crack the $100k/yr mark in the next 100 days.

It’s the perfect companion to this cheatsheet, and a really badass training if I say so myself 😏
To watch it, go to >> www.seanferres.com/free-masterclass

And of course, after you sign your next client using the intel in the class, let me know! I’d love to hear
about how my work has helped you crush it as a full-time freelancer.

See you soon.

Sean Ferres
The Client Acquisition Coach for Copywriters

THE CLIENTS-ON-COMMAND DM™ 21