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Assignment one
Course title: Strategic Management
Course code: MGT 501
Submitted to:
Siddiqur Rahman
Assistant Professor
Department of Business Administration
Faculty of Business and Entrepreneurship
Daffodil International University
Submitted by:
Md. Mahbubur Rahman
Id: 201-14-3108
Section: B
Program: MBA, Major: Marketing
Daffodil International University
Date of submission: 24-04-2020
1.1 What is strategy?
Answer:
A company’s strategy consists of the competitive moves and business approaches that managers
employ to attract and please customers, compete successfully, grow the business, conduct
operations and achieve targeted objectives.