Our Franchise Business Plan

A business plan is a formal statement of a set of business goals, the reasons why
we are believed attainable, and the plan for reaching those goals. It may also
contain background information about the organization or team attempting to reach
those goals.

Business plans may also target changes in perception and branding by the
customer, client, tax-payer, or larger community. When the existing business is to
assume a major change or when planning a new venture - a 3 to 5 year business
plan is essential.

Starting a Business

Are you thinking about starting a business of your own? Congratulations! It’s a
huge step, and you’ll need to be prepared. That’s where SBA comes in: In this
section, we have brought together the resources you need to get started. Whether
you’re sitting down to write your business plan, wondering about your legal
obligations, or researching your financing options, you’ll find the information you
need right here.

 Thinking About Starting

If you’re thinking about starting a small business, you should start by

weighing the pros and cons, so that you can make a wise decision. The
resources in this section are essentially a toolkit to guide your decision-
making

 Finding a Mentor or Counselor

When you’re in the initial phases of getting your small business off the
ground, you could probably use some guidance and advice from a mentor or
counselor. Experts are available to assist you through local offices and for
specific.

 Writing a Business Plan

Now that you’ve decided that you’d like to open a small business, you
should put your thoughts down on paper. This way, your business idea is
expressed in a plan – a living document that outlines every critical aspect of
it.

 Establishing a Business
 Once you decide that your small business idea is viable, you have several
more key decisions to make. SBA is your partner, equipping you with the
information you need. Be sure to review the information in this section
carefully, because.

 Preparing Your Finances

Before you head to your bank or credit union to apply for a loan, be sure that
you understand your situation and your options. What are your startup costs?
At what level of revenue will your business break even? And how does SBA
assist new.

 Loans, Grants & Funding

You have a variety of options when it comes to financing your small

business. In addition to traditional loans, you may wish to explore other
opportunities that range from grants and bonds to investor-based venture
capital.

 Business Law & Regulations

As a small business owner, you are subject to the same regulations as large
corporations. Even if you’re starting out on a small level and planning to
grow, you must comply with business laws and regulations from the day you
open for.

 Marketing a New Business

Let’s say you have a great product, and you’re ready to fill orders. You
might be missing a crucial business aspect: marketing – or telling people
why they need your great product in the first place. This sect.

 Local Resources

Looking for small business counseling and training close to home? SBA can
help! SBA provides small business counseling and training through a variety
of programs and resource partners across the country. Check out the
resources below to.
  Forms

The process of starting and managing a business requires a lot of analysis

and paperwork. SBA has just about every resource you’ll need, from
business plan examples and financial forms, to tools that can help you
determine the best.

We’ve decided that we’d like to open a franchise business; we

should put our thoughts down on paper. This way, our business
idea is expressed in a plan – a living document that outlines every
critical aspect of its operation. This step might sound intimidating,
but it’s important.

We have decided to establish a franchise business in Bangladesh.

This is a restaurant shop named ‘SubWay’, which is basically a
sandwich shop where different kinds of sandwiches are made.
Subway is an American restaurant franchise that primarily sells submarine
sandwiches (subs), salads, and personal pizzas. It is owned and operated by
Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in
the world with approximately 34,003 restaurants in 95 countries/territories as of
February, 2011. It is the largest single-brand restaurant chain globally and is the
second largest restaurant operator globally after Yum! Brands (35,000 locations).
Subway's main operations office is in Milford, Connecticut, and five regional
centers support Subway's growing international operations. The regional offices for
European franchises are located in Amsterdam, Netherlands; The Australia and
New Zealand locations are supported from Brisbane, Australia; the Middle Eastern
locations are supported from offices located in Beirut, Lebanon; the Asian
locations from Singapore and India, Korean Peninsula operations from Pyongyang
and the Latin America support center is in Miami, Florida. In the UK and Ireland
the company hopes to expand to 2,011 restaurants by some time in 2010.

History

Subway's logo used from 1968 to March 3, 2002.

In addition to traditional restaurants, Subway operates in many non-traditional
locations. For instance, there are over 900 Subway locations inside of Wal-Mart
stores and 200 on military bases, including several in Iraq and Afghanistan, in
addition to three located inside The Pentagon, as well as an increasing number on
college and university campuses.

Products

A SUBWAY Club 6" sandwich.

White chocolate chip macadamia nut (left) and double chocolate chip cookies.

Subway's main product is the submarine sandwich, or "Sub". Many stores also
offer Cookies, muffins, and Danishes which may be purchased in a variety of
flavors.
In order to ink the current deal with Coca-Cola, Coca-Cola helped pay for the
initial rollout of toaster ovens to all existing restaurants in North America. Subway
gave customers the option to have their sandwiches toasted in response to
increased competition from a rival sandwich chain, Quiznos, which popularized
toasted submarine sandwiches. In Australia, the introduction of Fresh Toasting
enabled the Subway Franchise to prevent Quiznos from gaining market share. The
TurboChef and Merrychef toaster ovens are a microwave oven prototype; these are
currently not available for retail. The Subway ovens work much like a normal
retail microwave, except for the fact that they consume much more power and
radiate their objects almost exponentially faster. The deal with Coca-Cola led to
Quiznos switching to Pepsi chain worldwide, except in Canada. Subway in Mexico
still serves Pepsi products, however.

Subway menus vary by store, by country and by market. These are considered
COP (country optional program), SOP (store optional program), MOP (market
only program) but retain core items which are included at every store. The main
food sold by the store is Submarine sandwiches, sold in "Six-inch" (15 cm),
"Footlong" (30 cm), 18 inch "Mega Sub" and the four inch (10 cm) "Mini Sub"
sizes. All Subway stores offer customers lettuce, tomato, onions, bell peppers,
cucumbers, olives, jalapeños and pickles, as well as market selected options such
as carrot, corn, radish and avocado. Like other fast-food restaurants, they offer
"limited time offers" or LTO from time to time. In addition to their standard menu,
Subway also offers catering for all types of occasions. They offer "Giant Subs",
which are a minimum of three feet long. These giant sandwiches can be ordered in
bulk and to nearly any specification, something which Subway has promoted as a
part of their campaign to tailor every sandwich to the individual customer's taste.
Subway also offers sandwich platters, which consist of 5 footlong sandwiches per
platter. Cookie platters are also offered, consisting of 3 dozen cookies.

One of the chain's best-known sandwiches is the BMT, which originally stood for
Brooklyn Manhattan Transit, but now stands for Biggest, Meatiest, Tastiest. The
sandwich contains salami, pepperoni and ham. As of 2004, it was Subway's most
popular cold sandwich in the United Kingdom.

In 2006, the first kosher Subway restaurant in the United States opened in a suburb
of Cleveland, Ohio. Subway spokesman Jared Fogle was in attendance at the
opening. "With slight modifications, such as no pork-based products, and the use
of soy-based cheese, the menu is virtually identical to that of any other Subway
restaurant.". Since then, kosher Subways have opened in New York, Los Angeles,
Kansas City, and Baltimore, as well as Livingston, NJ, and plans have been
announced for Milwaukee, Boston, and one inside the JCC in West Bloomfield,
Michigan, a suburb of Detroit. Some of these locations serve soy cheese, but most
don't serve any form of cheese at all.

All Subway restaurants in Muslim countries serve a halal menu. There are also at
least two Subway restaurants in the United States that do the same, three in
Canada, and over one hundred in the United Kingdom. The success of these stores
has been mixed, with many locations reporting reduced sales as a result, but the
company will open more halal stores.

Subway also offers items other than sandwiches; breakfast items include such
baked goods as bagels, egg & sausage sandwiches, and as of July and August
2006, "personal pizzas" are available in select markets to their menu. The personal
pizzas are made upon order (as with their sandwiches) and heated "in less than 90
seconds" (cooking for 85 seconds) as advertised on televised commercials.
Breakfast and pizza items are only available in some stores. Most stores offer
additional toppings upon request. In November 2009, Seattle's Best Coffee
announced that they'd signed an agreement to serve freshly brewed coffee as part
of Subway's breakfast offerings.

Advertising

Advertisement of the $5 Footlong promotion in a SUBWAY restaurant.

Subway uses the advertising slogan "Eat Fresh" to explain how every sandwich is
made from freshly baked dough, using fresh ingredients, in front of the customer to
their exact specification, by employees whom Subway terms "Subway Sandwich
Artists".

In November 2007, Subway's US commercials featured the Peter Griffin character

from Family Guy in which he extols the virtues of its new Subway Feast sandwich.
Subway has also used instant win competitions based on the game Scrabble as
promotional tools. Subway was also seen in the 1996 film Happy Gilmore, and in
South Park Subway also notably has a product placement television advertisement
campaign for the US series Chuck, ongoing since its first season. As ratings
dwindled in the second season, a campaign to "save Chuck" was launched by fans,
which involves purchasing a foot-long sandwich from Subway on April 27, 2009,
the date of the season finale. Tony Pace, Subway's marketing officer, reportedly
called it the best product placement the restaurant chain has done "in several
years."

Sub Club

Sub Club Cards and Sub Club stamps

For many years, Subway restaurants offered a customer rewards program called
the "Sub Clubbers". Customers would receive special stamps with the purchase of
a sandwich, earning one stamp for a six-inch sandwich and two for a foot-long;
small cards called "Sub Club Cards" were also provided for customers to paste the
stamps onto and keep them collected in an orderly fashion. Originally, stamps were
redeemable for a free standard sandwich (charges for extras such as double meat or
extra cheese still applied) with no other purchase required—twelve stamps for a
free six-inch, and twenty-four stamps for a free foot-long. A Sub Club for kids was
also established, with one stamp earned for every children's Value Meal purchased,
ultimately earning a free children's meal for eight stamps. Later, the regular Sub
Club was altered to eight stamps earning a free six-inch, and sixteen stamps for a
free foot-long, with the added condition that a 21 fl oz (621 mL) or larger drink
must be purchased to redeem the stamps.

In early June 2005, Subway announced that the popular customer rewards program
would be phased out due to counterfeiting. Another reason, which was not stated
by the company, for the discontinuation of the program was that there was a large
amount of internal theft of stamps by Subway employees and affiliates, including
the sale of rolls of the stamps online at places such as eBay. Officially the Sub
Club program has been discontinued in the US and Canada by Doctor's Associates
and most other major markets such as Australia have also made local decisions to
discontinue the program. The Sub Club program can, however, still be found in
Germany and a small number of developing markets.

Participating Subway restaurants in U.S. and Canada now offer a "Subway Card"
to customers, which functions as a stored-value cash card. In some states and
provinces, the card also functions as a "Subway Rewards Card" allowing
customers to earn points for free food and sandwiches. Unlike the Sub Club
program, no other purchase is needed when redeeming points, and registered cards
which are lost or stolen can be replaced.[ Subway runs periodic promotions that
provide free subs for preloading a Subway Card with certain dollar amounts, which
are usually listed at mysubwaycard.com.

Restaurants in the UK and Ireland operate the "Subcard" rewards program. Unlike
the US scheme, these cards cannot be used to store cash.

Controversies

Sandwich size

A SUBWAY restaurant in Salvador, Brazil.

A SUBWAY restaurant in Dawson, Texas.

A SUBWAY restaurant in a Walmart location.

The highest Subway restaurant in the United States in Fairplay, Colorado

On February 2, 2007 KNXV-TV with the help of the Arizona Department of

Weights and Measures, reported that three Subway sandwiches, nominally each 3-
foot (91 cm) long, were only 2 feet 8 inches (81 cm), 2 feet 8¼ inches (81.9 cm),
and 2 feet 8½ inches (82.6 cm) long. The maximum variance in length allowed in
that state is 3%, which on a 3-foot sub is 1.08 inches (2.7 cm). Upon further study,
the report showed that the box designed to store Subway's 3-foot sandwiches were
only 2 feet 10¾ inches (88.3 cm) in length; shorter than the maximum allowable
variance. In response to the report, Subway stated that they are currently in the
process of reevaluating their advertising, promotional, training and packaging
materials with regard to the specific or implied length of Giant Subs and are taking
steps to advise their franchisees to only discuss with customers the approximate
number of expected servings and not a specific length of measurement.

Franchise relations
The Dallas Morning News reported on Subway's seizure of a soldier's Subway
stores while he was deployed to Afghanistan in 2006. The stores were owned by
Leon Batie, Jr., an Army reservist, who was called up to Operation Enduring
Freedom in March 2005, three years after he bought his first Subway. Batie alleged
that Subway violated the U.S. Servicemembers Civil Relief Act. A federal lawsuit
filed by Batie against Subway was dismissed. Batie then filed suit in state court in
Dallas County, Texas. The litigation was settled and dismissed with prejudice in
December 2009.

Location
We choose banani to locate our franchise shop Subway because in this
area where there are lots of universities and offices who will be the best
customers. There is also take way system by which people can take way
any kinds of sandwich in home.

Competitor

We don’t have any competitor for this restaurant in Bangladesh because

there is no shop in Bangladesh which only offers various kinds of
sandwiches.

Marketing our New Business

We have a great product and we’re ready to fill orders. We might be

missing a crucial business aspect: marketing – or telling people why we
need our great product in the first place. This section explores the basics
of marketing, so we can build a customer base.

 Developing a Marketing Plan

Marketing takes time, money, and lots of preparation. One of the

best ways to prepare our self is to develop a solid marketing plan.
A strong marketing plan will ensure we’re not only sticking to
your schedule, but that you.

Business Law & Regulations

As a franchise business owner, we are subject to the same regulations as
large corporations. Even if we’re starting out on a small level and
planning to grow, we must comply with business laws and regulations
from the day you open for business.
 Advertising Law

You’ve got a great product or service to sell, and you’re anxious to begin
promoting it to potential customers. To make sure the claims you make
about your offerings are truthful and to protect consumers, all businesses
have to.

 Employment & Labor Law

Bringing employees on board to work in your business is an exciting

milestone. You’ll want to ensure that you are conducting employment
processes in accordance to the laws. To help you understand and comply
with federal and state .

 Finance Law

Healthy markets—where businesses can thrive—depend upon fair and open

competition. In order to protect the financial interests of small businesses
and individual investors, antitrust, bankruptcy, and securities laws have
been.

 Intellectual Property

If you’ve got a great idea, invention or trade secret, you need to protect it.
The steps involved in filing for patents, trademarks or copyrights are
covered in this section, along with additional resources that can help you
safeguard.

 Online Business Law

Doing business online can literally open your business to a world of

potential customers. It can also expose your business to legal and financial
liabilities, particularly in the areas of privacy, security, copyright and
taxation.

 Privacy Law

The promises you make to customers should include how you are going to
protect their personal information and reduce the risk of identity theft. In this
 section, SBA gives you an introduction to privacy laws to make sure your
business.

 Environmental Regulations

The U.S. Environmental Protection Agency (EPA) and state environmental

agencies regulate the impact of businesses on the environment. EPA
develops and enforces regulations that implement environmental laws
enacted by Congress. Likewise, state.

 Uniform Commercial Code

If you are conducting business transactions outside of your state, such as

borrowing money, leasing equipments, establishing contracts and selling
goods, you need to comply with the Uniform Commercial Code (UCC).

Contact a Government Agency

Contact government agencies to learn about small business programs and

how to comply with government regulations. The resources below will help
point you in the right direction.

Foreign Workers, Immigration, and Employee Eligibility

As you prepare to hire employees, be sure that you understand all laws and
regulations surrounding employee eligibility. In particular, the Immigration
and Nationality Act (INA) governs immigration and citizenship in the
United.

 Workplace Safety & Health

As an employer, you are responsible for protecting the safety and health of
your employees. Over the last several decades, laws have been passed to
ensure workers are protected from hazards in the workplace.
References-

 http://www.sba.gov/category/navigation-structure/starting-managing-
business/starting-business/business-law-regulations
 http://www.sba.gov/category/navigation-structure/starting-managing-
business/starting-business/business-law-regulations
 http://en.wikipedia.org/wiki/Business_plan
 http://en.wikipedia.org/wiki/Subway_(restaurant)
 written by own ideas
 Books on how to set up a Franchise business