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  • Market Research Customer Segment 1. Micro, Small, & Medium Enterprises (Msmes)

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    Marriz Tan
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    Micro, small, and medium enterprises (MSMEs) in Agusan del Norte, Philippines that have assets less than $2 million and fewer than 200 employees represent one customer segment. Online buyers aged 20-40 with middle incomes are another segment. The market research focuses on these two segments: local MSMEs producing goods and younger online consumers with disposable income.

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    Micro, small, and medium enterprises (MSMEs) in Agusan del Norte, Philippines that have assets less than $2 million and fewer than 200 employees represent one customer segment. Online buyers aged 20-40 with middle incomes are another segment. The market research focuses on these two segments: local MSMEs producing goods and younger online consumers with disposable income.

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    10 views3 pages

    Market Research Customer Segment 1. Micro, Small, & Medium Enterprises (Msmes)

    Uploaded by

    Marriz Tan
    Micro, small, and medium enterprises (MSMEs) in Agusan del Norte, Philippines that have assets less than $2 million and fewer than 200 employees represent one customer segment. Online buyers aged 20-40 with middle incomes are another segment. The market research focuses on these two segments: local MSMEs producing goods and younger online consumers with disposable income.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    of 3

    MARKET RESEARCH

    CUSTOMER SEGMENT

    1. Micro, Small, & Medium Enterprises (MSMEs)

     Any business activity or enterprise engaged in industry, agri-business and/or


    services that has:
    (1) An asset size (less land) of up to PhP100 million; and
    (2) An employment size with less than 200 employees.
     Any business activity or enterprise manufacturing or producing local products
    which is located and operating within Agusan del Norte.

    2. Online Market (Buyers)

     Internet users who are:


    (1) Aging between 20 to 40 years old; and
    (2) Middle-range income earners.
    Source: https://scholar.sun.ac.za

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