QSPM

Implementation of a
department where
Hold weekly events,
digital marketing and e-
fairs, and meetings
commerce are
to publicize new
prioritized to maintain
offers and
continuous contact with
promotions.
customers!
Strengths Weight AS TAS AS TAS
1 Having a large stock differs from the competition. 0.05 4 0.20 3 0.15
There is a certain number of collaborators for each area and better 0.02 3 0.06 2 0.04
2 customer service.
Having our own facilities makes any business much more productive 0.05 0 0.00 0 0.00
3 since you will not have to pay rent values.
4 Capacity of diversification in the services offered. 0.07 4 0.28 3 0.21
5 Excellent distribution of merchandise dispatch. 0.03 4 0.12 2 0.06
Reliable and certified products according to the standards and 0.01 4 0.04 3 0.03
6 requirements of the country.
We accept all methods of payment and have agreements with various 0.03 4 0.12 3 0.09
7 entities for successful and agile transactions for the client.
8 Branches considerably far away within the same region. 0.04 3 0.12 2 0.08
All our products comply with the proper regulations for export to 0.02 0 0.00 0 0.00
9 different markets.
10 Advances in international market studies. 0.03 0 0.00 0 0.00

Implementation of a
department where
Hold weekly events,
digital marketing and e-
fairs, and meetings
commerce are
to publicize new
prioritized to maintain
offers and
continuous contact with
promotions.
customers!
Weaknesses Weight AS TAS AS TAS
1 Lack of permanent staff. 0.10 3 0.30 2 0.20
2 Lack of international distributors. 0.05 1 0.05 2 0.10
3 Slow response to complaints about dispatch of goods. 0.05 3 0.15 1 0.05
4 No advertising strategies. 0.05 4 0.20 3 0.15
5 Lack of fast delivery. 0.05 2 0.10 1 0.05
6 Low production of goods and scarce supply of products to customers. 0.04 0 0.00 0 0.00
7 Loss of confidentiality of established processes by employees. 0.05 0 0.00 0 0.00
8 Product differentiation. 0.10 2 0.20 0 0.00
9 Abundance of internal operational problems. 0.06 0 0.00 0 0.00
10 Lack of staff motivation. 0.10 3 0.30 2 0.20
 Implementation of a
department where
Hold weekly events,
digital marketing and e-
fairs, and meetings
commerce are
to publicize new
prioritized to maintain
offers and
continuous contact with
promotions.
customers!
Opportunities Weight AS TAS AS TAS
1 Exploit the shortcomings of other companies 0.07 4 0.28 3 0.21
2 The process of internationalization in Europe 0.05 0 0.00 0 0.00
3 Strategic Alliances 0.04 3 0.12 2 0.08
4 Foreign investment within the company 0.08 0 0.00 0 0.00
5 Marketing strategies in Ecuador for brand positioning 0.10 4 0.40 2 0.20
6 Diversification of products for the automotive and industrial sector 0.02 4 0.08 3 0.06
7 Demand for environmentally friendly products. 0.08 4 0.32 3 0.24
8 Changes in tariff laws that benefit importers of chemical inputs . 0.08 3 0.24 2 0.16
9
Difficulty for new competitors to enter at industrial level, because it 0.04 0 0.00 0 0.00
requires a strong investment to import and market chemical inputs.
10
0.05 4 0.20 1 0.05
Social networks as an alternative element for marketing in
organizations.

Implementation of a
department where
Hold weekly events,
digital marketing and e-
fairs, and meetings
commerce are
to publicize new
prioritized to maintain
offers and
continuous contact with
promotions.
customers!
Threats Weight AS TAS AS TAS
1 A greater number of competing companies in recent years 0.03 0 0.00 0 0.00
2 Highest marketing requirement in the market 0.07 4 0.28 1 0.07
3 Some competitors are teaming up and offering more coverage 0.08 1 0.08 2 0.16
4 Increase in the cost of some raw materials 0.05 0 0.00 0 0.00
5 small businesses that produce low-cost paint by hand. 0.08 2 0.16 1 0.08
6 Painting of vehicles in concessionaires of the same marks. 0.02 0 0.00 0 0.00
7 Virtual commerce. 0.01 4 0.04 1 0.01
8 Market potential throughout the country. 0.02 3 0.06 1 0.02
9 National brand investments. 0.02 0 0.00 0 0.00
10 Distributor growth. 0.01 0 0.00 0 0.00
STAS 4.50 2.01

Pinturas Unidas should implement the new marketing department instead of holding weekly
events because it will represent extensive expenses to the company. Investing in marketing
digital would be the best idea thanks to lower cost of the different platforms such as: Facebook,
Instagram and others. Also e-commerce will represent more sales to final costumers.