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  • Industry Snapshot of Hand Wash

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    Asif Iqbal
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    The document provides an industry snapshot of the liquid handwash category in Bangladesh, which is expected to grow to 400 Cr by 2023 at a rate of 25% annually. It introduces Dabur Sanitize as a new entrant featuring coconut milk-enriched formula with germ-killing properties at an affordable price of 45 Taka. A price list compares Dabur Sanitize favorably to competitors such as Lifeboy, Dettol, Savlon, and others.

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    Industry Snapshot of Hand wash

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    The document provides an industry snapshot of the liquid handwash category in Bangladesh, which is expected to grow to 400 Cr by 2023 at a rate of 25% annually. It introduces Dabur Sanitize as a new entrant featuring coconut milk-enriched formula with germ-killing properties at an affordable price of 45 Taka. A price list compares Dabur Sanitize favorably to competitors such as Lifeboy, Dettol, Savlon, and others.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views7 pages

    Industry Snapshot of Hand Wash

    Uploaded by

    Asif Iqbal
    The document provides an industry snapshot of the liquid handwash category in Bangladesh, which is expected to grow to 400 Cr by 2023 at a rate of 25% annually. It introduces Dabur Sanitize as a new entrant featuring coconut milk-enriched formula with germ-killing properties at an affordable price of 45 Taka. A price list compares Dabur Sanitize favorably to competitors such as Lifeboy, Dettol, Savlon, and others.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 7

    Liquid Handwash

    Industry Snapshot
    Bangladesh
    Category Snapshot

    200 Cr.
    Category Size (Approx.)

    400 Cr. 100% Growth


    over next 3 Years
    Category by 2023
    Category Snapshot

    25%
    Growth Rate

    Numeric Universe
    265,000
    Stores
    Top Brands

    Major Competitors Dabur Sanitize


    (New Entrant)
    About Dabur Sanitize Handwash
    Features Benefits
    Coconut Milk Anti-bacterial, anti-viral
    Enriched and anti-fungal
    properties
    Germ- Killing Ensures 99.9%
    Properties protection

    Attractive Packaging Easy attention

    Hundred years of
    Confidence in Dabur tradition
    Give moisture to the
    Made with the right
    skin as well protection
    materials
    from germs
    Affordable price Only 45 Taka
    Price Lists of Handwash brands
    Brands SKU Retail Price
    Dabur Sanitize 170 ml 45
    Lifeboy 170 ml 60
    Dettol 200 ml 60
    Savlon 200 ml 55
    Sepnil 180 ml 55
    Neem 200 ml 60
    Bactrol 200 ml 55
    Marico Mediker 170 ml 45

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