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“The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more
important than facts. It is more important than the past, the education, the money, than
circumstances, than failure, than successes, than what other people think or say or do. It is more
important than appearance, giftedness or skill. It will make or break a company... a church... a
home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace
for that day. We cannot change our past... we cannot change the fact that people will act in a
certain way. We cannot change the inevitable. The only thing we can do is play on the one string
we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% of
how I react to it. And so it is with you... we are in charge of our Attitudes.”
It's good news if thoughts create reality. It means we only need to think about what we
want and we will attain it. Ideas will come to us, we will arrange our priorities, accept
opportunities, persevere, and our dreams will come true. There are also disadvantages.
Take the case of a man who once lived in India. He attained the power to create whatever
he thought about, but his first thought was "Oh my god What if I think of a tiger and it
eats me up?" Then a tiger came and ate him.
There must be a way to stop the cycle of violence and bring people together. We just
have to find it. Unfortunately, like the man eaten by a tiger, people are frightened. Many
have given up looking for solutions and simply believe the world is coming to an end.
Peace seems an unattainable luxury in the fearful world of the twenty-first century.
Nevertheless, with positive thinking you can change reality. Contemporary philosopher
John Dear said,
It will take a lot of people with a positive vision of peace to turn things around. As it
stands, we're under the control of powerful people who use positive thinking for negative
purposes. In the face of this abuse, the best we can do is hope things aren't as bad as they
seem. Put on a happy face and tell yourself everything's okay.
Positive thinking has nothing to do with creating wars or getting revenge. A positive
outlook is a symptom of maturity, which takes time and conscious effort to develop. You
have to uproot old attitudes and resolve deep-seated misunderstandings about life. As
long as you feel angry, you can think wishful thoughts all you want, but nothing will
happen. Positive thinking means learning to face the material in your shadows. You need
to be whole inside if you want your affirmations to work.
The first Westerner to write about the mind's influence over reality was Plato (427-347
BC). The Allegory of the Cave in Plato's Republic said that prisoners held inside a cave
their whole lives would mistake the shadows on the wall for reality. He said that if the
prisoners were to come out into the sunlight, they would realize that the world is much
different than they imagined. In the same way as the prisoners, all people exist in a world
of their own perceptions.
Hundreds of years later, Ralph Waldo Emerson (1803-1882) restated Plato's theory in one
of his most famous essays, Experience. He said:
"Life is a train of moods like a string of beads, and, as we pass through them, they prove
to be many-colored lenses which paint the world their own hue."
The mind creates the reality it wants to see. This is the a key element of positive thinking,
because viewpoint - thoughts - can change everything. Emerson inspired an American
Transcendentalist Movement. Transcendentalists believed that the mind is a powerful
instrument capable of imagination and intuition, and capable of establishing personal
communion with the divine.
Alternative religions flourished around the turn of the nineteenth century in Europe and
America. Emerson was a hero of this movement, known as the New Thought Movement,
or New Age Movement. A number of new religions grew out of the New Age.
Philosopher William James (1842-1910) wrote about them in his famous 1902 book, The
Varieties of Religious Experience. Many new age faiths said that the mind could cause or
cure disease, so James grouped them together under the heading, "Religion of Healthy
Mindedness." He said, "The greatest discovery of my generation is that man can alter his
life simply by altering his attitude of mind."
Along with mind-body healing, many of the new religions said that the power of mind
could bring prosperity. The Christian inspirational newsletter for businessmen, Success
magazine, was part of that trend. The new religions said that prosperity was natural if you
lived in harmony with God.
The first person to use the power of mind for secular purposes was Emile Coué. Monsieur
Coué (1857 - 1926) was a pharmacist in France who studied hypnotism. He noticed that
his customers' health depended more on their state of mind than the prescriptions he
filled, so he turned his pharmacy into a hypnosis clinic in the evenings. He made up the
saying, "Every day in every way I am getting better and better," and taught his patients to
repeat it twenty times before falling asleep.
His work was so well received that he quit the pharmaceutical business in 1910 and
relocated next to a famous French school of hypnotism, where he reached as many as
fifteen thousand patients a year. He traveled in Europe and America in the 1920s and
established the Coué Institute for the Practice of Conscious Auto-Suggestion in London
and the National Coué Institute in New York. His books My Method and Self-Mastery
Through Conscious Autosuggestion, sold widely.
Some American newspapers called him a doctor or professor; others called him a
prophet. Religious leaders accused him of trying to work miracles. In his memoir,
American Impressions, Coué reminded people that he was just a pharmacist. He wrote, "I
do not want people to have a sort of fanatical belief in me." He said his purpose was
"solely to show you how to cure yourselves." He said he was not dealing in the realm of
religion, but merely tapping into a natural power that was dormant within the individual.
He said, "I confess I fail to see any relationship between religion and autosuggestion. Is
medicine a challenge to the Church?"
Coué is known as the forefather of all inspirational authors and positive thinking writers.
Although he only taught autosuggestion for healing, he suggested that it could work in
business for sales people and managers, and for raising children.
The Positive Thinking Movement as we know it today started in America during the
Great Depression. The stock market crash of 1929 left many people destitute. Businesses
closed and unemployment rose to twenty-five percent, yet paradoxically, this was the
backdrop for Napoleon Hill to publish his best selling book, Think and Grow Rich, in
1937. His message was: "Whatever the mind of man can conceive and believe, it can
achieve."
Hill's book was a stark contrast to all literature on the power of mind up to that point. He
was the first person to remove autosuggestion from a healing or religious context and say,
"Okay, we can use this to get rich!" It came at a time when people were desperate to try
anything and it did help people get back on their feet.
Hill surprised his audience with his strong opinions about sex. He said that a vibrant
personality, which he called personal magnetism, came from the same source as sex
appeal. In Think and Grow Rich he said, "Sex energy is the creative energy of all creative
geniuses." Instead of expressing the energy through purely physical channels, he said you
could transmute it into business success. He regretted the conspiracy of silence
surrounding sex, which he compared to prohibition. He lamented that sex had been
"grossly misunderstood, slandered, and burlesqued by the ignorant and the evil-minded."
He encouraged his 1937 audience to see sexual energy as a potential force for good.
Apart from that, he held many old fashioned moral views typical of the 1930s.
Hill went on to become a popular author, lecturer, and contributing editor at Success
magazine. He was also an attorney. He is widely regarded as the inventor of positive
thinking. Every positive thinking book for business has built on the foundation that Hill
established in Think and Grow Rich.
The Positive Thinking Movement became an industry in 1956, when Earl Nightingale
released The Strangest Secret. The LP sold more than a million copies and won a gold
record as the first recording of its kind.
The strangest secret is "We become what we think about." Nightingale said it is strange
because it's not really a secret. People throughout history had spoken of it: Marcus
Aurelius, Disraeli, Ralph Waldo Emerson, William James, the Bible, Shakespeare, and
George Bernard Shaw. Although the secret is obvious, they don't teach it in school, so
everyone must discover it for him or herself. Nightingale compared the mind to a great
machine running on auto control. The object was to get your hands on the wheel and
guide the machine to a specific purpose.
Positive thinking got an even wider acceptance during the space age, when Dr. Maxwell
Maltz published his book, Psycho-cybernetics, in 1960. Maltz was a plastic surgeon who
studied the psychology of human personality. In his surgical practice, he found that
unsightly scars inhibited his patients' personalities and behavior. Once he removed the
scars, his patients were free to be themselves. He believed there was an inner face that
worked much the same way, because a scar on the inner face could hold a person back in
life just as much as a disfiguring scar on the body. He said that forgiveness was the
scalpel to remove inner scars.
He criticized the branch of psychology called behaviorism, which started with Russian
scientist Ivan Petrovich Pavlov (1849-1936). Pavlov won the Nobel prize in medicine in
1904 for proving that dogs learned behavior through conditioned reflexes. Just as dogs
react to rewards and punishment, Behaviorists developed ways to apply Pavlov's theories
to humans. Behavior modification is the therapy of choice for most juvenile halls. In a
typical behavior modification program, troubled teens earn points for good behavior and
lose points for bad behavior. Their release depends on completing a program and earning
a certain number of points.
Maltz pointed out that behavior modification was dehumanizing. He said it might teach
people some self-control and they might learn to abide by society's rules, but it might also
make them resentful. He worried about the trend of scientists comparing the human brain
to a computer. Rather than treating humans like animals or machines, Maltz said the mind
is like a built-in machine, a computer, that each individual could learn to operate.
Maltz said Psycho-cybernetics was a manual for programming your internal computer.
"Psycho" refers to psychology and "cybernetics" comes from the Greek kubernetes,
which means steersman, or governor, which people had been using to describe computers
since 1940. Dr. Maltz offered a scientific explanation for positive thinking and described
it as a compassionate philosophy. He encouraged people to upgrade their self-image and
program their minds with enthusiasm for life.
There have been hundreds of books in the positive thinking tradition since the Great
Depression, but Coué, Hill, Nightingale, and Maltz were the founders of the true line of
positive thinking. They stayed closest to the philosophy that the mind creates reality.
Others minimized the mind's power and said that success depends on developing good
relationships and self-esteem. Still others got the part about the mind right, but associated
it with a particular religion or esoteric supernatural force.
You can't help but appreciate the positive thinking founders' secular approach to the
subject matter. Positive thinking has a long tradition in new age religions, but the
universal truth that thoughts create reality is not limited to any one religious tradition or
to any religion at all. The strangest secret is a natural part of human life.
Illustration 2: Branches of Positive Thinking