Interview Questions for PGDM Students

General Management Questions:-

1. Tell me about yourself.

2. Present your background.
3. Introduce yourself.
4. Walk me through your resume.
5. Discuss your career progression.

6. Tell me about your family.

7. Tell me about your childhood (or high school) years.
8. Tell me about your college experience.
9. How would you describe the environment in which you grew up?
10. What were the greatest influences in shaping your character?
11. Were you a good student?
12. Do your university grades reflect your ability?
13. In what extracurricular activities did you participate?
14. What courses did you enjoy the most? The least? Why?
15. Why did you decide to major in (subject)?
16. If you could go back in time, would you chose a different major? Why or Why not?
17. How would you describe yourself in college?  Which adjectives would you use?
18. Who had the greatest influence on you at your college?
19. What leadership roles did you play at your college?
20. What role did you play in your seminar?
21. Did you have any part-time jobs while a student?
22. How did your college education prepare you for your career?
23. What were the greatest benefits of your college education?

24. Describe your three most notable accomplishments.

25. Tell me about a time when you exercised leadership?
26. Tell me about a time when you contributed to a team?
27. Tell me about a time when you took initiative or innovated?
28. Tell me about a time when you resolved a conflict in a group.
29. Tell me about a time in your career when you solved an important problem.
30. Tell me about a team experience that was a failure.
31. What do you define good management?  Bad management?
32. What criteria do you use to judge good performance?  Bad performance?
33. What are your greatest management strengths?  Weaknesses?
34. Name three words or phrases to describe yourself to others.
35. What are your personal strengths?
36. What are your personal weaknesses?
37. How are you working to overcome your weaknesses?
38. What personality trait would you like to improve?
39. Describe the characteristics of a leader you have known or read about.  Which characteristics do you
have?  Which do you seek to develop?
40. What are your managerial qualities, and how have you demonstrated them?
41. What one thing would you like to change about yourself?

42. What do you do for fun?

43. What are your hobbies and extracurricular interests?
44. What do you like to do on weekends?
45. Do you have enough time for leisure activities?
45. Are you involved in community activities?
47. In which ways have you shown leadership in the community?
48. What did you do last weekend?
49. If you had a long vacation right now, where would you like to go?

50.  What does ethics mean to you?

51. Have you ever experienced an ethical dilemma?  How did you resolve it?
52. Describe a significant failure in your life and what you learned from it. 
53. Describe the most painful experience you have ever faced.
54. Describe the greatest challenge you have ever faced.
55. What risk have you taken in your career or private life?
56. What makes you angry? Sad?
57. How do you deal with frustration or stress?
58. Describe the real you.
59. How would you describe yourself: hard-driving or easygoing?
60. If three of four of your peers were here, how would they describe you?
61. Do you prefer working on your own or working in groups?
62. Describe the hardest situation you have faced in your personal life.
63. How do you handle conflict?
64. What's your communication style?

65. Describe you post-MBA plans.

66. What do you want to do in your career?
67. What are you short-term and long-term goals?  Why?
68. What is your ultimate career goal?
69. What do you want to do after you have an MBA?
70. Why do you want an MBA?
71. Why do you feel this is the right time for you to pursue MBA studies?
72. How will graduate business study prepare you to meet your career goals?
73. How do you feel MBA study will be different from your college experience?
74. Why do you wish to join the JIME to pursue your MBA?

75. What evidence can you present to show you have been successful at the JIME? 
76. After completing MBA studies at the JIME, how would your classmates remember you?
77. What are your personal goals?
78. What was the most impressive book that you have ever read? Why?
79. What book are you reading now?
80. Describe the person that you most admire, and why.
81. What's your greatest dream?
82. How do you define success?
83. What makes the difference between a leader and a follower?
84. Describe the ideal boss.
 Marketing interview questions

 What are the keys to marketing success?

 Mention the various components of marketing management

 What were the different approaches used in marketing earlier?

 What are the current approaches used for marketing?

 What is an International marketing plan?

 What is marketing communication?

 What is marketing?

 Explain its core concepts.

 Explain - Customer delivered value, Total customer value, Total customer cost.

 Explain - Basic marketing, Reactive marketing, Accountable marketing, Proactive marketing, and
Partnership marketing.

 What do you mean by marketing mix? What are its components?

 What are the components of Macro environment?

 What is buying behavior?

 What are the various buying behaviors exhibited by the customers?

 What are the major factors influencing buying behavior?

 What are the stages of buying decision process?

 Explain Business market and Consumer market. What are the major differences between the two?

 Who are the major participants in business buying process?

 Explain - Pure monopoly, Oligopoly, Monopolistic competition, Pure Competition.

 What are the qualities of useful market segments?

 What can be the bases for 

a.) Product differentiation/ Services Differentiation
b.) Personnel Differentiation
c.) Image differentiation

 What is PLC? Explain the stages of PLC?

 What are the common patterns observed in PLC?

 What is a product? Explain width, length and depth of a product mix.

 What is a brand and what is the importance of brand management?

 What is brand positioning? Explain basis for positioning a brand

 What are the components of Brand Positioning?

 What are the main responsibilities of a Brand Manager?

 Assume you are a brand, describe your strengths and weaknesses

 Define - Communication, Mass communication, Mass Media, Culture

 What is the importance of mass communication for a company?

 What is the importance of mass communication for a company?

 Explain: Direct effects theory, Two-step flow theory, Agenda setting theory, Attitude change theory,
Uses and gratifications theory

 Explain the differences between mass communication and personal communication.

 How does mass communication affect culture?

 Explain: Media Literacy, Media as place of ideas, Media Convergence, Media Consolidation
 What is advertising?
 How would you design and promote an advertising campaign?
 What are the various media available for advertising today? Which of them is most successful in
your opinion and why?
 What are the various ways to measure the effectiveness of an advertising campaign?
 What qualities does a person need to be successful in the field of advertising?
 How would you choose the best media to promote your advertisement?
 How effective is online advertising? Which type of products should be advertised online?
 What factors would you consider to decide the target audience of your Ad?
 Explain a.) Deceptive Ad b.) Unfair Ad
 What would you do if you run out of ideas for a new Ad?

 What is most interesting thing about marketing and sales?

 What is the difference between marketing and selling?

 Tell me something about 4P’s of Marketing.
 For a new sales person, what are his needs?
 What are keys to marketing success?
 Why is on-line marketing is effective?
 Do me a favor, sell this pen to me.
 What is the most important skill required in marketing field?
 Are you comfortable with field work?
 What makes you better than the others?
 How do you use social media as a tool for customer service?
 Which social media platform are you best at using and why?
 What is that limitation you have experienced on a social media platform? How did you overcome
this?