Investor Behavior Toward Reliance Life Insurance Child Plan

CHAPTER 1.
INDUSTRY PROFILE
With the largest number of life insurance policies in force in the world, Insurance
happens to be a mega opportunity in India. It’s a business growing at the rate of 15-20
per cent annually and presently is of the order of Rs 1560.41 billion (for the financial
year 2006 – 2007). Together with banking services, it adds about 7% to the country’s
Gross Domestic Product (GDP). The gross premium collection is nearly 2% of GDP
and funds available with LIC for investments are 8% of the GDP.
Even so nearly 65% of the Indian population is without life insurance cover while
health insurance and non-life insurance continues to be below international standards.
A large part of our population is also subject to weak social security and pension
systems with hardly any old age income security.
A well-developed and evolved insurance sector is needed for economic development
as it provides long term funds for infrastructure development and strengthens the risk
taking ability of individuals. It is estimated that over the next ten years India would
require investments of the order of one trillion US dollars.
Investor Behavior Toward Reliance life Insurance (Child Plan) Page 1

CHAPTER 2. COMPANY PROFILE
2.1 BACKGROUND, HISTORY OF THE COMPANY, BOARD OF
DIRECTORS OF RELIANCE LIFE INSURANCE
Reliance Life Insurance Company Limited comes under the Anil Dhirubhai Ambani
Group (ADAG) which ranks among the top 3 private sector financial services and
banking companies of India. Reliance ventured into the life insurance business in
October 2005 by acquiring AMP Sanmar and in 2009-2010, it became the largest
private insurer of India with largest number of policy count.
RLIC has a huge network of around 1145 branches covering a wide geographical
area. It is one of the ISO 9001:2000 certified life insurance companies of India and
has been awarded the "Jamnalal Bajaj Uchit Vyavahar Insurance Company.
Company History
2001 AMP Sanmar Life Insurance Company was Formed

2002 AMP gets IRDA approval to commence business
2005 Reliance Life Insurance takes over AMP Sanmar
2006 Name changed to AMP Sanmar
2007 ISO 9001:2000 Certification
2008 Becomes 4th largest private insurer
2010 Becomes the largest private insurer in ‘number of policies’
2011 Nippon Life signs definitive agreement to acquire 26%
BOARD OF DIRECTORS OF RELIANCE LIFE INSURANCE
Rajendra Chitale, Independent Director
Satya Pal Talwar, Independent Director

Upendra Joshi, Independent Director
Takeshi Furuichi, Non-Executive Director
Soumen Ghosh, Non-Executive Director
Amit Bapna, Non-Executive Director
Malay Ghosh, Non-Executive Director
2.2 VISION, MISSION, PRODUCT AND SERVICES
VISSION
Empowering everyone to live their dreams.
MISSION
Create unmatched value for everyone through dependable, effective, transparent and
profitable life insurance and pension plans.
PRODUCT AND SERVICES
In Reliance life insurance the products are dividing into two solutions.
Solution for individual products
Solution for group’s products
Solution for individual products
Reliance Life Insurance is here with Solutions for Individuals, a series of plans that
will help you make wise investments, protect your family, secure your child’s future
and even chalk out a plan for your retirement.
Plans
Protection Plans
Protect your family even when you’re not around by investing in Reliance Protection
Plans. Choose a limited period plan or a lifetime protection plan depending on your
needs.
Savings & Investment Plans
Reliance Savings & Investment Plans help you to set aside some money to achieve
specific goals in life, which means that you can enjoy life and provide for your
family’s daily needs.

Unit linked Plans
Unit Linked Insurance Plans generally called as ULIP are investment cum protection
plans that offers you dual benefits of availing market linked returns on your
investments along with life insurance cover.
Child Plan
Save systematically and secure your child’s future needs by investing in Reliance
Child Plans. You can always be there for your child when he or she needs you.
Retirement Plan
Invest today in Reliance Retirement Plans and save money to enjoy life even after
retirement. You will never have to depend on another person or make any
compromises to maintain your current lifestyle.
Health Plan
Convey that you care for your family through Reliance Life Insurance Health Plans.
Solution for group products
As an employer, you believe in providing the best opportunities for your employees
while keeping the interests of the company in mind. How will you strike a balance
between the two? Reliance Life Insurance offers you a win-win solution with

Solutions for Groups. Not only are your employees covered for life from accidents
and disablements, you can also efficiently manage their future with gratuity and
pension plans. So invest in Reliance Solutions for Groups to give your employees a
sense of belonging and feel at peace knowing that you have fulfilled your obligation
towards your corporate family.
Plans
Reliance Life Insurance Traditional Group Superannuation Plan
Reliance Life Insurance presents Traditional Group Superannuation Plan - a scheme
that creates value for your employees.
Reliance Life Insurance Group Leave Encashment plus Plan
You believe in providing the best opportunities for your employees while keeping the
interests of the company in mind. With the Reliance Group Leave Encashment Plus
Plan, you can manage your employees' funds better, providing security alongside
growth. Now you can strike the perfect balance between providing protection cover
on lives of your employees and gaining an optimum utilization of the Leave
Encashment liability contributions, while we manage your investments efficiently.
Reliance Traditional Group Gratuity Plan
Reliance Traditional Group Gratuity Plan is a yearly renewable, traditional group
gratuity scheme. It enables employers / trustees to outsource the management of their

employees’ gratuity funds and the related administration to Reliance Life Insurance
Company Ltd
Reliance Life Insurance Group Gratuity Plus Plan
The Indian Government introduced the Payment of Gratuity Act in 1972. Generally
gratuity accrues at a rate of 15 days last drawn salary per year of service for each
employee or as defined by the trust deeds. Gratuity is payable immediately on
cessation of employment.
Reliance Jan Samriddhi Plan
Reliance Jan Samriddhi Insurance Plan is a low cost life insurance cum savings plan
providing benefits on death and on survival.
Reliance Group Credit Shield Plan
Reliance Group Shield Plan not only ensures protection of financial interest of a
Lending Institute but also provides peace of mind to its group members & their
families all at a very attractive cost.
2.3 AREA OF OPERATION
Reliance Life Insurance specializes in insurance products that help in satisfying the
protection and savings requirements of its policyholders. The organization aims at

becoming one of the leading international providers of life insurance products and
services.
It is a part of the Reliance Capital group, which in turn is a member of the Reliance
Group. Reliance Capital is already among the leading privately owned providers of
financial services and is among the top 3 organizations in the financial service sector.
Following are some of the areas where Reliance Capital operates:
 Stock broking
 Natural resources
 Life insurance
 Media
 General insurance
 Entertainment
 Proprietary investments
 Healthcare
 Private equity
 Infrastructure

2.4 OWNWERSHIP PATTERN
AMP Sanmar Life Insurance was a joint venture between AMP, Australia and the
Sanmar Group. Headquartered in Chennai, AMP Sanmar had over 90offices across
the country, 9000 agents, and more than 900 employees. Consequent to the
acquisition of the entire equity capital of AMP, Australia and Sanmar Group in AMP
Sanmar Life Insurance Co. Ltd., by Reliance Capital Limited, „AMP Sanmar Life
Insurance Co. Ltd.‟ has changed to „Reliance Life Insurance Co. Ltd.‟ on
17.01.2006.Reliance Life Insurance Company Limited is a part of Reliance Capital
Ltd. of the Reliance - Anil Dhirubhai Ambani Group. The company acquired 100 per
cent shareholding in AMP Sanmar Life Insurance Company in August 2005.RLIC has
a huge network of around 1145 branches covering a wide geographical area. It is one
of the ISO 9001:2000 certified life insurance 90companies of India.

2.5COMPETITIORS INFORMATION
Apart from Life Insurance Corporation, the public sector life insurer, there are 21
other private sector life insurers, most of them joint ventures between Indian groups
and Global insurance giants.
Life Insurer in Public Sector
1. Life Insurance Corporation of India
Life Insurers in Private Sector
1. SBI Life Insurance
2. MetLife India Life Insurance
3. ICICI Prudential Life Insurance
4. Bajaj Allianz Life
5. Max New York Life Insurance
6. Sahara Life Insurance
7. Tata AIG Life
8. HDFC Standard Life
9. Birla Sun life
10. Kotak Life Insurance

11. Aviva Life Insurance
12. ING Vysya Life Insurance
13. Shriram Life Insurance
14. Bharti AXA Life Insurance Co Ltd
15. Future Generali Life Insurance Co Ltd
16. IDBI Fortis Life Insurance
17. AEGON Religare Life Insurance
18. DLF Pramerica Life Insurance
19. CANARA HSBC Oriental Bank of Commerce LIFE INSURANCE
20. India First Life insurance company limited
21. Star Union Dia-ichi Life Insurance Co. Ltd
These are few companies on the list. The total life insurance market can be judged in
terms of 2 parameters- premium collected and number of new policies underwritten. It
can be seen that market share of more than 70% is with LIC. Life insurance policy in
India is growing rapidly ever since the sector opened up for the Private and foreign
players. The industry is in the throes of competitive market forces. Unlike Several
industries like telecommunication and oil industry, insurance is not a high capital cost
Industry. This industry is build up on a good will and on access of distribution
network.

2.6 ACHIEVEMENT / AWARD
 Largest Private Life Insurance in terms of Number of Policies for two
consecutive years as of 31st March 2012
 A wide network of 1230 branches and 1,50,000 advisors
 Over 9 million policies
 RLIC continues to be amongst the foremost Life Insurance companies in India
to be certified ISO 9008:2001
 Winner of “Best Non-Urban Coverage” Award at Indian Insurance Awards
2011
 RLIC’s Boundaries for Books Campaign won the 'Silver' at the Indian Digital
Media Awards (IDMA) 2012, under Best Integrated Campaign – Social Cause
and Best Use of Social Network – Social Cause
 Amongst the top 3 Most Trusted Service Brands in the Insurance category as
per the Brand Equity‘s ‘Most Trusted Service Brands 2011’ Survey
2.7 INFRASTRUCTURAL FACILITIES

Infrastructure is basic physical and organization structure needed for the operation of
an enterprise or the service and facilities necessary for an organization to function. It
can be generally defined as the set of interconnected structural element that provides
frame work supporting an entire structure of development. It is an important term for
judging an organizational development.
Mainframe infrastructure is more concerned for providing the better hard and soft
infrastructure facilities to all the employees. The main objective of providing infrastructure
facilities is to get maximum contribution from the employees towards the work. By creating
conductive working environment at the work place employees can work properly to attain
their goals effectively. One of the main reasons for facilities good infrastructure facilities is to
make employees committed for the long period of time in the organization. It makes the work
more convenient for its execution.
The infrastructure facilities providing by the mainframe includes the following:
 Grand Air-conditioned Lobby
 100% power
 Safe and secure working environment
 Wi-Fi Enabled Service
 Drinking water
 Cab transport facilities
 Health care
 Insurance for employees

2.8 WORKFLOW MODEL
A workflow consists of a sequence of connected steps where each step follows
without delay or gap and ends just before the subsequent steps may begin. It is a
depiction of a sequence of operation, declared as work of a person or group, an
organization of staffs, or one or more simple or complex mechanisms, workflow may
be a view of real work in a chosen aspect.
DIRECTORS
SALES ACCOUNT HR/ADMIN
MANAGER
MANAGER
TEAM MANAGER TEAM MANAGER
SALES MANAGER
SALES MANAGER
SALES
SALES EXECTUIVE
EXECTUIVE
ADVISOR ADVISOR

CHAPTER 3. RELATIONSHIP BETWEEN MCKINSEY’S 7S
FRAMEWORK AND RELIANCE LIFE INSURANCE
The McKinsey 7- S framework is a popular model used in organizations to analyses
the environment to investigate if the company is achieving its intended objectives.
The name of the model can be explained by the fact that the model was developed by
Tom Peters & Robert Waterman, consultants at the McKinsey & Company consulting
firm.
STRUCTUE: Reliance Life Insurance Company unit relate to each other: centralized,
functional division, decentralize, matrix, network, etc. Mainframe Company has line
and staff organizational structure, where authority flows from top to bottom and every
employee has to report to their immediate superior.
SYSTEM: The daily activity, procedures, process and routines that staff member are
engaged into the job done. In Mainframe Infrastructure company there is an open
system which is quite visible to all works. From beginning of the day, employees are
engaged on calling with clients. The information is freely available at all level work.
STRATEGY: In an Insurance company the main strategy is to sell Insurance.
Mainframe infrastructure strategy is to approach maximum customer to provide better
option for investing in Insurance.
STAFF: Reliance Life Insurance Company’s people resources and how they are
developed, trained and motivated. Employees are competent to do their job. Training

and guidance provide by their subordinates and superiors make them more equipped
to fulfill their needs.
STYLE: The leadership Style adopted by the management and the company’s overall
Operating approach. Every company has to change their style time to time for
efficient control and performance of work .Mainframe also changes its style and shifts
autocratic to participative style of leadership from left to right for implementation and
accomplishment of work properly.
SKILL: The actual skill and competencies of the employees working for the
company.
 Communication Skills
 Inter – personal Skills
 Managerial Skills
 Leadership
 Technical Skills
 Presentation Skills
SHARED VALUES: The values and belief of the company to guide employees
towards ‘valued behavior’ .In “Mainframe Infrastructure” every employee is
following one motto i.e to be a part of family in every situation.

CHAPTER 4. SWOT ANALYSIS
SWOT analysis is a structural planning method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats involved in a project or in a business venture.
A SWOT analysis guide you to identify the positive and negative inside your
organization (S-W) and outside of it, in the external environment (O-T). Developing a
full awareness of your situation can help with both strategic planning and decision-
making. It involves specifying the objective of the business venture or project and
identifying the internal and external factors that are favorable and unfavorable to
achieving that objective.
1. Robust and Diverse Product portfolio
2. Has network of 1252 offices and 1, 65,000 agents
3. Strong Capital Base and strong brand backing of
Reliance
4. Reliance Capital is one of India’s leading private sector
financial services companies, and ranks among the top 3
private sector financial services and banking companies, in
Strengths terms of net worth
1. Controversies related to Reliance Capital may have a
negative impact
Weakness 2. Low advertising as compared to competitors
Opportunity 1. Opportunities in the newer semi-urban and rural markets

2. Earning Urban Youth looking for investments
1. Economic crisis and global financial problems
Threats 2. Entry of new NBFCs in the sector
CHAPTER 5.LEARNING EXPRIENCE
1. In my internship I learn how to manage tasks/projects and learn how to carry
myself in a professional environment.

2. I learn from your colleagues by observing their positive and negative work habits.
3. I get a chance to learn what it is really like to work in a company, in an industry,
and in various job functions.
4. In my internship i increase my confidence.
5. I know my strengths, weaknesses, and interests in my internship.

CHAPTER 1.PROBLEM DEFINATION
Title:
Investor Behavior towards Reliance Life Insurance Policy (Child Plan)
1.1 TITLE JUSTIFICATION:
The study deals mainly with studying the buying pattern in the insurance industry
with a special focus on Reliance life Insurance. The various segments of the markets
divided in terms of Insurance Needs, Age groups, Satisfaction levels etc will also
studied.
1.2 OBJECTIVE OF THE STUDY
 To understanding and analysis the Reliance Life Insurance Company.
 To know about customer’s behaviour toward Reliance life insurance
(child plan).
 According the market survey come know about how much potential of
insurance market in our city.

1.3 SCOPE OF THE STUDY
A big boom has been witnessed in Insurance Industry in recent times. A large number
of new players have entered the market and are vying to gain market share in this
rapidly improving market. The study deals with Reliance in focus and the various
segments that it caters to. The study then goes on to evaluate and analyses the findings
so as to present a clear picture of trends in the Insurance sector.
1.4METHODOLOGY
The methodology used to analyze method the project in mainly based on survey
method and this survey was conducted through Questionnaires.
RESEARCH DESIGN
NON-PROBABILITY
EXPLORATORY & DISCRIPTIVE EXPERIMENTAL RESEARCH
The research is primarily both exploratory as well as descriptive in nature. The
sources of information are both primary & secondary.
Sample size:
The sample size was 50 which comprised of mainly peoples from Siliguri.

1.5 LIMITATIONS OF THE RESEARCH
Although all efforts have been taken to make the result of survey as accurate as
possible but the survey from the following limitation:
 Some respondent left some questions unanswered.
 The time period of study it was not possible to cover all the areas.
 Some respondents were reluctant to divulge personal information which can
affect the validity of all responses.

CHAPTER 2. PROJECT RATIONALE
When I joined the company at Siliguri I worked on this project to know the Investor
behavior towards Reliance Life Insurance (Child Plan). I probed into this area and
found that people don’t invest their money in this Company, which has deistically
impacted on the total turnover of the organization. I tried to work in this area and
explore reasons for such attrition.
Reasons to conduct
 To know the investor behavior towards Reliance Life Insurance
(Child Plan).
 To analysis the Reliance Life Insurance Company.
Benefits of the project:
 To analyses the customers thinking towards Reliance Life Insurance (Child

Plan).
 To understand customer’s needs regarding Child Plan.

CHAPTER 3.DATA ANALYSIS AND FINDINGS
Table1. Showing respondent are employed or not
No of respondent Percentage
YES 46 92
NO 4 8
Chart1. Showing the result of respondent have job

NO
8%
YES
92%
The above table represents the number of respondent are employed. Out of 50
respondent 46 are employed and 4 are not employed.

Table 2. Showing how many respondents has Insurance Policy
No of Percentage
Respondents
YES 48 96
NO 2 4
Chart 2. Showing the numbers of respondents has Insurance Policy
NO
4%
YES
96%
The above table shows the numbers of people have the Insurance Policy.
Among the 50 peoples 48(96%) peoples have policy and 3(4%) don’t
have.
Table3. Showing which Insurance policy respondents have

LIC 25 52
RELIANCE 9 19
OTHERS 5 10
SBI 6 13
ICIC 3 6
Chart3. Showing the Insurance Policy they have
OTHER
10%
RELIANCE
19%
LIC
52%
SBI
13%
ICIC
6%
Above table 48 people have Insurance Policy. In 48 respondent 25 (52%) peoples
have LIC policy, 9(19) peoples have Reliance, 5(10) peoples have others, 6(13%)
peoples have SBI, and 3(6%) peoples have ICIC.
Table4 .Showing how many years respondent do Insurance Policy
5YEARS 11 23
5-10 YEARS 20 42
10-15 YEARS 10 21

15-20 YEARS 7 14
Chart4. Showing respondents result how many years they do Insurance
policy
15-20 YEARS
14%
5YEARS
23%
10-15 YEARS
21%
5-10 YEARS
42%
The table shows 48 peoples have Insurance policy and their time period of the Policy.
The option of respondents is 11(23%) peoples do 5 year policy, 20(42%) people have
5-10 year , 10(21) people have 10-15 year , 7(14%) people have 15-20 year policy
Table5.Showing respondent think what are the benefits of Insurance
Policy
C0VER FUTURE 30 38
UNCERTAINITY

TAX DEDUCTION 18 62
Chapter5.Showing the result of respondent they think
TAX
DEDUCTIO
NS
38%
COVER
FUTURE
UNCERTAI
NITY
62%
The above table shows 30(68%) peoples think Insurance Policy cover Future
uncertainty and 18(62%) peoples think Tax deduction.
Table .6 showing the feature of the policy attracted the respondent
LOW PREMIUM 5 10
LARGE RISK 20 42
COVARINCE
MONEY BACK 10 21
GUARANTEE
REPUTATION OF 5 10
COMPANY
EASY ACESS TO 8 17

AGENTS
Chart.6Showing result the feature of the police attracted the respondent
The above table 5(10%) respondents attracted Low premium, 20 (42%) respondents
attracted large risk covariance, 10(21%) respondents attracted Money back plan,
5(10%) respondents attracted Reputation of company, 8(17%) respondent attracted
Easy access to agents.
Table7. Showing respondent monthly income

No of respondents Percentage
10 000 4 8
10 000-20 000 15 31
20 000-30 000 20 42
30 000 above 9 19
Chart 7. Showing the result of respondent monthly income
Chart Title 10 000

30 000 above 8%
19%
10 000-20 000
31%
20 000-30 000
42%
The above table represents Monthly income of respondents.4 respondents monthly
income 10 000(8%), 15 respondents monthly income 10 000-20 000(31%), 20
respondents monthly income 20 000- 30 000(42) and 9 respondents monthly income
30 000(19%) above.
Table 8.Showing respondent have children or not
YES 45 94
NO 3 6
Chart 8.Showing respondent result have child or not

In above table represent the number of people have children. Out of 48 people 45
(945%)peoples have children and 3(6) have not.
Table 9.Showing respondent have child plan for their child or not
No of respondents Percentage
YES 35 78
NO 10 22
Chart9 Showing the result of respondent have child plan or not

The above table represents the number of respondents have child plan. Out of 45
peoples 35(78%) people have child plan and10 (22%) peoples don’t have child plan
for their child.
Table 10. Showing respondents which company child plan they have
RELIANCE LIFE 8 23
INSURANCE
LIC 10 29
SBI 5 14
HDFC 5 14
OTHERS 7 20

Chart 10. Showing the result of respondent which company child plan they
have
The above table represent the respondent have child plan for their child. Out of 35
people 10(29%)people they have their child’s LIC child plan, 8(23%) people have
RELIANCE LIFE INSURANCE child plan, 5(14%)have SBI child plan, 5(14%)
people have HDFC child plan and 7(20%) people have other company child plan.
CHAPTER 4. FINDINGS, OBSERVATION, SUGGESTION,
CONCLUSION
4.1 Findings
 In survey I found that 48 people have insurance policy.
 In 48 people 25 people prefer LIC policy.

 30 people believe that covering future uncertainty is the biggest benefit of an
insurance policy
 Majority of the respondent 30 people found larger risk covariance as the most
attracted feature of the all.
 26 people of the respondents have perception of Insurance being a tax saving.
 10 people of the Respondents opted for saving / Investments.

4.2OBSERVATION
I observe that now day’s 98% people have insurance policy.Most of the people
prefer LIC policy. People believe that future uncertainty is the biggest benefit of
an insurance policy. Their perception of Insurance being a tax saving.
4.3 SUGGESTION
 To increase insurance awareness and knowledge among people.
 To satisfy the needs of more demanding customers.
To improve cost efficiency in insurance distribution.
 They have to work on advertisement .Lack of advertisement most of the
customers are not aware of the Reliance Life Insurance.
 They have to work on rural areas.

4.4 CONCLUSION
Our exhaustive research in the field of Life Insurance threw up some interesting
trends which can be seen in the above analysis. A general impression that we gathered
during Data collection was the immense awareness and knowledge among people
about various companies and their insurance products. People are beginning to look
beyond LIC for their insurance needs and are willing to trust private players with their
hard earned money. People in general have been impression by the marketing and
advertising campaigns of insurance companies. A high penetration of print, radio and
Television ad campaigns over the years is beginning to have it’s impact now.
The general satisfaction levels among public with regards to policy and agents still
requires improvement. But therein lays the opportunity for a relative new comer like
ING. LIC has never been known for prompt service or customer oriented methods and
Reliance can build on these factors.

REFERENCES
1. BOOKS/MAGAZINES REFFERED:
 STUDY GUIDE- PRINCILES & PRACTICES OF LIFE /

GENERALINSURANCE, by AIMA.
 Books published by INSURANCE INSTITUTE OF INDIA
 LIFE-INSURANCE, by Mc GILL
 INSURANCEWATCH.
 MONEYOUTLOOK.
2. WEBSITES REFFERED:
 WWW.RELIANCELIFE.CO.IN
 WWW.CIFAINSURANCE.COM
 WWW.MONEYOUTLOOK.COM
 WWW.INSURANCE.IND.COM
3. REPORTS/ARTICLES REFFERED:
REPORT: ISSUES & CHALLENGES FACING THE INSURANCE

INDUSTRY…. Dec2005.
BRIEF PROFILE OF LIC, INDIA…Dec 2006.
REPORT: COPING WITH COMPETITION…Jan2007

APPENDIX
QUESTIONNAIRE
NAME
ARE YOU EMPLOYED?
YES
NO
DO YOU HAVE ANY INSURANCE POLICY?
YES
NO
WHICH INSURANCE POLICY DO YOU HAVE?
LIC
ICIC
SBI LIFE INSURANCE
ING VYSYA LIFE
RELIANCE LIFE INSURANCE
ANY OTHER
FOR HOW MANY YEARS DO YOU HAVE INSURANCE POLICY?
5YRS
5-10 YRS
10-15 YRS
ANY OTHERS
WHAT DO YOU THINK ARE THE BENEFITS OF INSURANCE COVER ?
COVER FUTURE UNCERTAINITY

TAX DEDUCTIONS
WHICH FEATURE OF YOUR POLICY ATTRACTED YOU TO BUY IT?

LOW PREMIUM
LARGER RISK COVERANCE
MONEY BACK GUARNTEE
REPUTATION OF COMPANY
EASY ACCESS TO AGENTS
YOUR MONTHLY INCOME?
4K
4-8K
8-12K
12-16K
WHAT’S YOUR PERCEPTION ABOUT INSURANCE?
A SAVING TOOL
A TAX SAVING DEVICE
A TOOL TO PROTECT FUTURE
ARE YOU SATISFIED WITH THE CHILDREN PLAN POLICY?
SATISFIED SAVING TOOL

NOT SATISFIED
NOT RESPONDING
DO YOU PAY TAXES?
YES
NO
WHERE HAVE YOU INVESTED FOR TAX SAVING?
LIC
NSC
BONDS
PPF
PF
EPF
WHICH IS THE BEST FORM OF INVESTMENTS?
FIXED ASSETS
BANK DEPOSIT
JEWELLERY
SECURITIES, i.e. Bonds, MFs

SHARES
INSURANCE


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CHAPTER 1.

health insurance and non-life insurance continues to be below international standards.

systems with hardly any old age income security.

A well-developed and evolved insurance sector is needed for economic development

require investments of the order of one trillion US dollars.

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 1

2.1 BACKGROUND, HISTORY OF THE COMPANY, BOARD OF

DIRECTORS OF RELIANCE LIFE INSURANCE

private insurer of India with largest number of policy count.

2001 AMP Sanmar Life Insurance Company was Formed

BOARD OF DIRECTORS OF RELIANCE LIFE INSURANCE

Rajendra Chitale, Independent Director

Satya Pal Talwar, Independent Director

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 2

Takeshi Furuichi, Non-Executive Director

Soumen Ghosh, Non-Executive Director

Amit Bapna, Non-Executive Director

Malay Ghosh, Non-Executive Director

2.2 VISION, MISSION, PRODUCT AND SERVICES

Empowering everyone to live their dreams.

profitable life insurance and pension plans.

PRODUCT AND SERVICES

Solution for individual products

Solution for group’s products

Solution for individual products

and even chalk out a plan for your retirement.

Savings & Investment Plans

family’s daily needs.

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 4

investments along with life insurance cover.

compromises to maintain your current lifestyle.

Solution for group products

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 5

towards your corporate family.

Reliance Life Insurance Traditional Group Superannuation Plan

Reliance Life Insurance presents Traditional Group Superannuation Plan - a scheme

that creates value for your employees.

Reliance Life Insurance Group Leave Encashment plus Plan

on lives of your employees and gaining an optimum utilization of the Leave

Encashment liability contributions, while we manage your investments efficiently.

Reliance Traditional Group Gratuity Plan

Reliance Traditional Group Gratuity Plan is a yearly renewable, traditional group

gratuity scheme. It enables employers / trustees to outsource the management of their

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 6

Reliance Life Insurance Group Gratuity Plus Plan

employee or as defined by the trust deeds. Gratuity is payable immediately on

Reliance Jan Samriddhi Plan

providing benefits on death and on survival.

Reliance Group Credit Shield Plan

families all at a very attractive cost.

2.3 AREA OF OPERATION

protection and savings requirements of its policyholders. The organization aims at

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 7

Following are some of the areas where Reliance Capital operates:

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 8

17.01.2006.Reliance Life Insurance Company Limited is a part of Reliance Capital

of the ISO 9001:2000 certified life insurance 90companies of India.

Investor Behavior Toward Reliance life Insurance (Child Plan) Page 9

and Global insurance giants.

Life Insurer in Public Sector

1. Life Insurance Corporation of India

Life Insurers in Private Sector