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  • Tutorial Topic 5

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    Darsina Kuberakusalan
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    This document discusses a group activity to analyze brands that have used mass customization or one-to-one marketing. Students are asked to discuss in their group examples of brands that have implemented these strategies, whether they were effective, and to provide one example of each type of marketing program.

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    This document discusses a group activity to analyze brands that have used mass customization or one-to-one marketing. Students are asked to discuss in their group examples of brands that have implemented these strategies, whether they were effective, and to provide one example of each type of marketing program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Tutorial Topic 5

    Uploaded by

    Darsina Kuberakusalan
    This document discusses a group activity to analyze brands that have used mass customization or one-to-one marketing. Students are asked to discuss in their group examples of brands that have implemented these strategies, whether they were effective, and to provide one example of each type of marketing program.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Topic 5 – Group Activity

    1. Discuss your experience with brands that have done mass customization and one-to-one
    marketing. What has been done by the brand? Do you think it’s effective?

    Discuss this activity in the group.


    You have to discuss both mass customization and one-to-one marketing. It can be both by
    same brand or different brands. Provide one example for each type of the marketing
    programme.

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