2011 Official sponsorship programs

GLEN HELEN RACEWAY

www.GlenHelen.com
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2011 official sponsorship program

Glen Helen Raceway
Glen Helen Raceway, America’s Playground In Southern California, is the
premier off-road motorsports facility in the United States. In addition to many
marquee events such as the United States Grand Prix, WORCS events, SRA
Grand Prix’s and so many motocross events we can’t count, Glen Helen is
also the “home Track” for the enthusiast press in America.

On any given practice day or weekend motocross event- the Nations press
is in full attendance- testing bikes, shooting photos, and pounding laps. As
a result of this- Glen Helen Raceway enjoys a disproportionate amount of
publicity over any other racing facility in the nation- and perhaps the world.

A typical year in the Life of Glen Helen Raceway will see a massive amount of
television coverage, almost daily You Tube videos from a variety of sources,
and overall optimum exposure for program partners.

Utilizing Glen Helen raceway as a marketing vehicle is a slam dunk in so many ways that it is almost mind boggling- Here are
just a few of the examples:

• Largest proportion of endemic press generated as compared to any other off-road facility in the USA
• Massive non-endemic press from marquee events such as the USGP
• Daily attendance of all of the Motocross, Off-road, Dirt Motorsports editors.
• Daily attendance of industry luminaries and leaders.
• Direct connection to the Heart and Soul of the attractive Motocross/Dirt Bike/Action Sport demographic
• Located in the heart of the most important Dirt Motorsports marketing ADI/DMA in the USA.
• Branding synergy with the clear leader in this category. For leadership aftermarket companies and OEM
manufactures, a relationship with Glen Helen is a sure path to demonstrate credentials with the buying market
segment. All of the influence makers are here on a day to day basis- you need to be here too.
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2011 official sponsorship program

Glen Helen Raceway
Enclosed you will find out 2011 Sponsorship packages. The three products we offer are the Gold, Silver, and Bronze levels. All
are exceptional values- just find the one that matches up to your needs and come on aboard. Testament of the value and return
of the Glen Helen sponsorship packages, is the amount of returning companies. Our program partners- get a real value out of
this relationship and keep coming back year after year.

Our program partners are our friends, but they are also in business to make a profit. By becoming a program partner, you too
will discover why being a part of the Glen Helen family is very rewarding. Along the way if we have some fun and help business
overall by participating in these wonderful sports- then that’s a bonus we an all live with.

Please remember that time is of the essence with our 2011 programs. In many categories there can only be one sponsor at a
particular level- so if you are interested, please don’t hesitate to call Lori Bryant for more information.

Phone:
(909) 384-9342

email:
lori@glenhelen.com
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2011 official sponsorship program

Gold Level
$8,000.00 plus Product Sponsorship
• Prominently placed logo displayed as Gold Level Sponsor
• Inclusion in Glen Helen Social Media Efforts, Website, and PR campaigns.
• Prominent banner placement throughout the Raceway
• 500 feet of trackside signage throughout the Raceway shall be allowed for the USGP
GOLD
• One personalized Season Pass to the Raceway for the term of the agreement
• Fifty, thirty percent (30%) discounts on additional pre-purchased tickets
Level
• Ten general Admission tickets for the USGP
• MTA Event World Vet T-Shirt logo inclusion
• Corporate logo on Press Releases
• Complimentary corporate event “Track Day”
• ½ Page Ad in Glen Helen Raceway yearly “INSIDE TRACK” newsletter.
• Prominent public address mentions as “Product of Glen Helen Raceway”
• 20’ x 20’ Manufacturers Row area for product displays and promotions (see attached schedule)
• 20’ x 20’ vending booth for USGP
• January 1st,2011 through December 31st, 2011
• Year Round Billboard (4’ x 16’) located inside the front entrance lane, mounted on the fence.
*Sponsor responsible for production and delivery of sign

Silver Level
$5,000.00 plus Product Sponsorship
• Recognition as a Silver Level Sponsor
• Logo identification displayed throughout Raceway
• Inclusion in Glen Helen Social Media Efforts, Website, and PR campaigns.
• Banner placement throughout the Raceway
SILVER
• One personalized Season Pass to the Raceway for the term of the agreement
• Prominent Silver Level public address mentions
Level
• 20’ x 20’ Manufacturers Row area for product displays and promotions (see attached
schedule)
• First Choice of MFG. ROW of USGP (Cost $1,100.00)
• January 1st,2011 through December 31st, 2011
• Year Round Billboard (4’ x 16’) located inside the front entrance lane, mounted on the fence.
*Sponsor responsible for production and delivery of sign

Bronze Level
$1,500.00 (plus $4,500.00 MSRP) in products or certificates.
• Recognition as a Bronze Level Sponsor
• Logo identification on printed material
• Inclusion in Glen Helen Social Media Efforts, Website, and PR campaigns.
• Prominent banner placement throughout the Raceway- (excluding USGP) BRONZE
• One personalized Season Pass to the Raceway for the term of the agreement
• Prominent Bronze Level public address mentions Level
• 20’ x 20’ Manufacturers Row area for product displays and promotions (see attached
schedule)
• First Choice of MFG. ROW of USGP (Cost $1,100.00)
• January 1st,2011 through December 31st, 2011
• Year Round Billboard (4’ x 16’) located inside the front entrance lane, mounted on the fence.
*Sponsor responsible for production and delivery of sign
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2011 official sponsorship program

Moto Level
$1,500.00 in products or certificates.
• Recognition as a Moto Level Sponsor
• Logo identification displayed throughout Raceway New for
2011
• Inclusion in Glen Helen Social Media Efforts and Website.
• Public address mentions
• Ten Complimentary General Admission Tickets- (excluding USGP)
• January 1st,2011 through December 31st, 2011

Holeshot Level
$500.00 in products or certificates.
• Recognition as a Holeshot Level Sponsor
• Inclusion in Glen Helen Social Media Efforts and Website. New for
2011
• Public address mentions
• Five Complimentary Non USGP General Admission Tickets
• January 1st,2011 through December 31st, 2011

Special Option- Glen Helen Bridge Signage

$5000.00
• Signage on the pedestrian foot bridge in the center of the track Approx. 100’ x 8’
*Sponsor responsible for production and delivery of sign
• Most prominent location in entire Raceway- visible in majority of TV and still New for
•
•
photography shots.
Includes USGP
January 1st, 2011 through December 31st, 2011
2011
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2011 official sponsorship program

Event schedule
17th Annual HYR 6-Hour Endurance Race March 13th

2nd Annual MTA 2-Stroke World MX Championship April 3rd

1st Annual World MX Amateur Championships May 12th - 13th

(Amateur Day before the USGP)

19th Annual Yamaha Dealer Series

Round One May 1st
Round Two May 22nd
Round Three June 5th
Round Four June 12th

10th Annual HYR 12-Hour Endurance Race June 25th

13th Annual HYR 24-Hour Endurance Race Oct 15th – 16th

27th Annual MTA World Vet MX Championship Nov 5th – 6th

17th Annual Yamaha California State MX Championship Dec 10th -11th

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Agreement

Level (Check one) Gold Silver Bronze Moto Holeshot Bridge Sign

Sponsor Name:

Contact: Title:

Address:

City: State: Zip:

Telephone: Fax:

E-Mail:

Signature (Authorized from Company) Title:

Season Pass (Passes) to be issued in the name of: Date:

Mail or Fax to: Glen Helen Raceway- PO Box 6950 San Bernardino, CA 92412 or FAX (909) 381-0687
NOTE: Although we make every effort to protect and secure all signs and or flags, we are not responsible for any damages or theft.

www.glenhelen.com email: lori@glenhelen.com