MARKETING TEAM

KATHA
Output Components Theme/Mood/Style

Online Ad (Teaser Video)  30 seconds  Diary of a Wimpy Kid

 Background Music – animation (pak!)
Jingle (c/o Tofi)  Catchy, lively
 What is Katha?  Animation to live
 Logo at the end action
Online Ad (Main Video)  1:30-2:00 minutes  One shot inside the
 Background Music office showing Katha
- ??? posters, the people,
 Voiceover packages, etc. (3rd year
 What is Katha? video inspiration, see
(elaborative) Frontier PH)
 People behind Katha  Professional look but
 Our packages lively and vibrant
 Our clients parin
 Logo at the end
Radio  Jingle (c/o Tofi)  Catchy and lively
 Not cringey haha
 LSS dapat ang
audience when they
hear this
Others:  All about Katha  Usual editing for
> Billboard flyers and brochures
> Flyers/Brochures
Portfolio (Kits)  All about Katha + all  Portfolio editing
our clients  Compilation lang
naman

KANDAMA
Output Components Theme/Mood/Style

Online Ad (Teaser Video)  30 seconds  BTS style

 Background Music –  Focuses more on
Runway vibes song ?? clothes, not on models
 Showcase the clothes  Earthly colors
 Logo at the end
Online Ad (Main Video)  1:30-2:00 minutes  Documentary style
 Background Music  Serious tone
- ???  Earthly colors
  What is Kandama?
 Interview with CEO
 Narrative about the
women weavers (life
before Kandama, what
are they doin now etc)
 Logo at the end

Magazine Feature  2-3 pages  Metro Mag style

 Photoshoot in the city  Urban vibes (city)
and in Infugao  Ethnic vibes (Ifugao)
 Article about  Feature Story
Kandama
 Insert logo of Katha
somewhere in the mag

GAWAD KALINGA
Output Components Theme/Mood/Style

Magazine  10-15 pages  Usual magazine

 Interview questions to editing
make up the story (page 1) (page 2)
behind the photos Photo Article
 Articles about  Feature stories
 What is GK?  Editorial
 Who are the people  Appeal to emotion
behind GK? (CEO, (children/scholars)
Staff, etc)  Photos showcasing all
 FOOD factors of GK
 Products  Appetizing dapat yung
 Scholars photos, flat lay shots
 Sceneries (food)
 Logo at the back page  Landscape/panoramic
shots
Online Ad (Teaser Video)  30 seconds  Vlog-ish
 Background Music –  Focuses more on food,
Good vibes song ??
 Showcase GK
 Logo at the end
BATANGAS
Output Components Theme/Mood/Style

Online Ad (Teaser Video)  30 seconds  Vlogger style teaser

 Background Music – video
Beach vibes  AESTHETIC, ORB
 Sceneries, bits and
pieces
 Logo at the end
Online Ad (Main Video)  1:30-2:00 minutes  Vlogger style
 Background Music –  Exciting and enticing!
Beach vibes  Colorful and vibrant
 Informational video
 Feature of the beach
resort
 People behind the
resort
 Amenities (what you
can do in the resort!)
 Rates (peak vs non
peak)
 Where to find resort
 Logo at the end

Budget Proposal
HYPOTHETICAL
Variable Quantity Price
Building Lease 1
Billboard Lease 2
Canon Camera 2
Group Expenses
Hard Drive 3
Food
Computer 10
Transportation
Adobe Professional Pack 1
Venue
Drawing pad 2
Printings
Ink
Brochures
Flyers
ACTUAL
Posters
Inventory
Smooth Papers
Sticker Papers
Bond Papers
Merchandise
Pens
Folders