Appendix 1-Survey Questionnaire

FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS ONLINE

SHOPPING IN KIBUNGSOD SENIOR HIGH SCHOOL

Dear Sir/Maam,
I kindly ask you to assist me with information on your opinion regarding your choice in
term of buying products in an online shop. The information provided will be used for academic
purposes only and confidentiality will be strictly observed. Please complete the questionnaire as
accurately as possible.
Thank you!
The Researcher: Aura Jadess Granza , Neca Joyce Cabresos , Menelyn Langga , Mirasol Lasit

Part 1. Demographic Profile

Instruction. Please fill up the asked information honestly .
1. Age (in years) : ________Below 16 ________16-25
2. Sex: _________M_________F
3. Daily Allowance: ____below 50 pesos____ more than 50 to 100 pesos _____more than 100
4. Highest Education Attainment: _____Grade-11 _____ Grade-12
5. Average amount spent in Peso in a single purchase:
___less than 500 pesos ___500 to 1000 pesos ___ more than 1000 pesos
6. Number of hours spent on social media in a day:
___less than 1hr. ___1hr. to 3hrs. ___more than 3hrs.
7. When do you purchased product?
_______ When you have special occasion
_______ When the store offer sales
_______ When you have extra money
_______ When you have a good mood to purchase
Others , please specify ,______________________

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 A. Instruction: Please indicate what do you likely to buy online. Use the following scale.
5 – Always 4 – Most of the time 3 - Sometimes 2 – Rarely 1 – Never

Products 5 4 3 2 1

Clothes
Cosmetics /
Care products

Jewelries
Footwear
Food

B. Instruction. Please indicate your degree of agreement with the following statements within
information search for the best online shop or product by putting a check.
5-Strongly Agree 4- Somewhat Agree 3-Moderate 2-Somewhat Disagree 1-Strongly Disagree
Activities when shopping online 5 4 3 2 1
1. I search for the cheapest online shop.
2. I search for the most appealing online shop.
3. I read comments or feedbacks to confirm the
legitimacy of the online shop.
4. I prefer online shop with cash on delivery
payment method.
5. I prefer online shop who respond immediately to
my queries.
6. Quality products availability is really important to
me.
7. I carefully plan online purchasing.
8. I am less likely to buy on an online shop which
looks outdated.

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 C. Instruction. Please indicate your level of agreement with the given statements about the
usefulness and risk avoidance of online shopping. Put check in the choices provided that best
correspond your answer.
5-Strongly Agree 4-Somewhat Agree 3-Moderate 2-Somewhat Disagree 1-Strongly Disagree
Perception in Online Shopping 5 4 3 2 1
1. Online shopping is more time efficient than retail
shopping.
2. It is low cost.
3. The higher variety of products available online
helps me to find the right product , better than in
retail stores.
4. It is interactive.
5. I am feeling released when I buy product
spontaneously.
6. I have very high standard and expectations from
the product I purchased online.
7. I am confident of shopping online without the help
of someone.
8. I feel confident of using webs for shopping after
seeing other users.
9. I get an extensive collection of goods and best
offers available.
10. The product online is different from the reality,
after you received it.

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