PracRes. Chapter 4-Aura Granza

CHAPTER 4
PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA
This chapter presented the data, analysis and interpretation of the findings. The
data were presented in tables arranged in order of the problems that they are intended to
answer. The interpretation of the findings follows each table that is presented.
Problem 1. What is the profile of the respondent in terms of age, sex, daily
allowance, average amount in Peso when buying, grade level, number of hours spent
on social media in a day, and when to purchase product?
Table 1. Distribution of the Profile of the Respondents in Terms of Sex
SEX FREQUENCY PERCENT

Male 28 40%
Female 42 60%
Total 70 100%
Table 2 presented the profile of the pupils in terms of sex. The distribution
presented that female had the highest frequency of 42 or 60% while there were 28 or 40%
male respondents.
Senduk (2016) stated that if women was their prime target market, brands can
go up and down the age spectrum, because women wanted to share their brand
experience with the ones closest to them. Today, it is the woman in the household who
makes a lot of purchase decisions, and this goes beyond traditional categories such as
groceries and personal care, and extends to cars, financial services, insurance services
and bank products.
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It implied that women are dominant when it comes to purchasing online because
most female makes a lot of purchase decisions and product preferences.
Table 2. Distribution of the Profile of Respondents in Terms of Daily Allowance
DAILY ALLOWANCE in FREQUENCY PERCENT

Pesos
Below 50 59 84%
More than 50 to 100 9 13%
More than 100 2 3%
Total 70 100%
Table 2 presented the distribution of respondents based on their daily allowance.
Majority of the respondents’ daily allowance was below Php 50 which constitute to 59 or
84%.
Table 3. Distribution of the Respondents Based on Grade Level
GRADE LEVEL FREQUENCY PERCENT

Grade 11 15 21%
Grade 12 55 79%
Total 70 100%
Table 4 presented the profile of the respondents based on grade level. It shows
that most of the respondents were grade 12 with a frequency of 55 0r 79%. It means that
grade 12 students were dominant in terms of buying online.
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Table 4. Distribution of the Respondents in Terms of Average Amount Spent in a
Peso in a Single Purchase
AMOUNT SPENT FREQUENCY PERCENT

Less than 500 64 91%
500 to 1000 4 6%
More than 1000 2 3%
Total 70 100%
Table 4 presented the profile of the respondents based on average amount spent
in a Peso in a single purchase. It showed that most of the respondents spent less than Php
500 when buying, with a frequency of 64 or 91%. The result indicated that the
respondents only spent less than 500 when buying products online
Table 5. Distribution of the Profile of the Respondents Based on Number of Hours
Spent on Social Media in a Day
NO. OF HOURS SPENT FREQUENCY PERCENT

ON SOCIAL MEDIA IN A
DAY
Less than an hour 26 37%
1 hour to 3 hours 33 47%
More than 3 hours 11 16%
Total 70 100%
Table 5 presented the profile of the respondents based on the number of hours
spent on social media in a day. It indicated that majority of the respondents spent 1 hour
to 3hours in social media in a day and had a frequency of 33 or 47%. This means that the
respondents only spent 1 hour to 3 hours on social media per day.
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According to the study of Jothi and Gafoor, 83 percent of respondents are spends
1 hour to 3 hours a day with social media, followed by 14.3 percent are 4-6 hours and rest
3 percent are spent more than 6 hours.
It implied that the number of hours spent on social media in a day can serves a
vital purpose in online marketing and social media has witnessed rapid growth over a
time with several people making purchases through it.
Table 6. Distribution of the Respondents in Terms of When to purchase product
WHEN DO YOU FREQUENCY PERCENT

PURCHASED PRODUCT?
When you have special 11 16%
occasion
When the store offer sales 6 9%
When you have extra money 49 70%
When you have a good mood 4 6%
to purchase
Total 70 100%
Table 6 presented the distribution of the respondents based on when to
purchased product. It indicated that most of the respondents purchase product when they
had extra money which had a frequency of 49 or 70%.
It implied that buying decision of the respondents are dependable on their extra
money. They will only purchase product when they have extra money to use.
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Table 7. Distribution of the Respondents Based on Age
AGE FREQUENCY PERCENT

16 2 3%
17 30 43%
18 21 30%
19 10 14%
20 4 6%
21 2 3%
25 1 1%
Total 70 100%
Table 7 presented the profile of the respondents based on their age. It showed
that majority of the respondents age were 17 years old which accounted to 30 or 43%.
This implies that most of the respondents were 17 years old.
According to the study of Nahla Khalil, the results of their survey reveal that
investigation on online shopping attracting mostly young population age group of 18-28
years old, has more potential to shop online because of their interest in using new
technologies to search for product information and compare and evaluate alternatives.
It implied that the result of the researchers was different from the result of the
study of Nhala Khalil and it is because most of the Senior High School students are aged
17 years old, that is why the researchers found that 17 years old were dominant when it
comes to online shopping in Kibungsod National High School.
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Problem 2. What is the extent effect of factors influencing consumer behavior
towards online shopping?
Table 8. The Product Preference of the Senior High School students of Kibungsod
National High School
A. PRODUCT MEAN DESCRIPTION

PREFERENCES
1. Clothes 3.44 Sometimes
2. Cosmetics/Care 2.26 Rarely
Products
3. Jewelries 2.20 Rarely
4. Footwear 2.89 Sometimes
5. Food 2.89 Sometimes
OVERALL 2.73 Sometimes
Table 8 presented the product preferences of the Senior High School students of
Kibungsod National High School. It indicated that clothes, footwears, and food were
sometimes preferred by the Senior High School students in Kibungsod National High
School when purchasing online. Moreover, cosmetics/care products and jewelries were
rarely preferred.
According to the study of Djamaluddin, trend skin care starts to become a lifestyle
for some people who can not be abandoned, especially for women. The number aktititas
as demand can cause stress and lack of care on the skin, it can make a good appearance
and healthy skin is less disturbed. Based on data from POM RI, the number of cosmetic
ternotifikasi in 2017 until September as many as 33,823 products. This shows the
magnitude of the potential and market opportunities for the cosmetic industry. Many
women who chose to be a career woman who is required to have an attractive
appearance, beautiful, and confident.
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It implied that the result of the researchers was different from the result of the
study of Djamaluddin since the researchers were focusing both males and females’
preferences, while the study of Djamaluddin were focusing on females’ preferences only.
That is why the researchers found that most of the respondents preferred clothes.
Table 9. The Activities when Shopping Online of the Senior High School students of
Kibungsod National High School
B. ACTIVITIES WHEN MEAN DESCRIPTION

SHOPPING ONLINE
1. I search for the cheapest 3.26 Neutral
online shop.
2. I search for the most 3.07 Neutral
appealing online shop.
3. I read comments or 3.64 Somewhat agree
feedbacks to confirm the
legitimacy of the online
shop.
4. I prefer online shop with 3.33 Neutral
cash on delivery payment
method.
5. I prefer online shop who 3.31 Neutral
respond immediately to my
queries.
6. Quality products 3.71 Somewhat agree
availability is really
important to me.
7. I carefully plan online 3.97 Somewhat agree
purchasing.
8. I am less likely to buy on 3.16 Neutral
an online shop which looks
outdated.
OVERALL 3.43 Neutral
Table 9 presented the extent of the respondents’ level of agreement about activities when
shopping online. The result yielded an overall income of 3.43. This means that the Senior High
School students in Kibungsod National High School were neutral in doing activities when
shopping online.
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Specifically, the respondents were neutral in searching for the cheapest and most
appealing online shop, finding online shop with cash on delivery payment method, finding
responsive online seller, and less likely to shop online to outdated online shop.
In addition, the Senior High School students in Kibungsod National High School were
somewhat agree in reading comments and feedbacks to confirm the legitimacy of the shop, giving
importance on the quality products availability, and planning carefully when purchasing online.
Table 10. Perception on Online Shopping of the Senior High School students of Kibungsod
National High School
C. PERCEPTION ON ONLINE SHOPPING MEAN DESCRIPTION

1. Online shopping is more time efficient than retail shopping. 3.30 Neutral
2. It is low cost. 3.07 Neutral
3. The higher the variety of products available online helps me to find the 3.46 Neutral
right product, better than in retail stores.
4. It is interactive. 3.21 Neutral
5. I am feeling released when I buy product spontaneously. 3.11 Neutral
6. I have very high standard and expectations from the product I purchased 3.37 Neutral
online.
7. I am confident of shopping online without the help of someone. 2.81 Neutral
8. I feel confident of using webs for shopping after seeing other users. 2.96 Neutral
9. I get an extensive collection of goods and best offers available. 3.17 Neutral
10. The product online is different from the reality, after you received it. 3.71 Somewhat agree
OVERALL 3.22 Neutral
Table 10 presented the extent of the respondents’ level of agreement about perception on
online shopping. The result yielded a neutral level of agreement 3.22 rating by the SHS students
of Kibungsod National High School. The statement The product online is different from the
reality, after you received it obtained the highest weighted mean 3.71 interpreted as somewhat
agree.
The lowest weighted mean 2.81 it stated that, I am confident of shopping online without
the help of someone in this situation, it only shows that not all consumers are confident of
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shopping online without someone’s help. Others are confident of shopping online when they got
some help from someone.
Problem 3. Is there a significant difference on the factors influencing consumer behavior
towards online shopping among the senior high school students in terms of product
preferences, activities when shopping online, and perception on online shopping when
grouped according to demographic profile?
Table 11. Test of Significant Difference on the Factors Influencing Consumer
behavior Towards Online Shopping among the Senior High School Students when
Grouped According to Age
AGE WEIGHTED MEAN VERBAL DESCRIPTION
16 2.80 Sometimes
17 2.91 Sometimes
18 2.49 Rarely
19 2.75 Sometimes
20 2.60 Sometimes
21 2.20 Rarely
25 3.40 Sometimes
P-value = 0.80 Level of Significance = 0.05
Table 11 above showed the test of significant differences on the factors
influencing consumer behavior towards online shopping among the Senior High School
students when grouped according to Age.
In general, as implied by the overall mean of 2.74, these factors sometimes
influenced consumers’ behavior towards online shopping when grouped according to
their age.
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In particular, the age groups 16 to 17 years old, 19 to 20 years old, and 25 years
old perceived that these factors sometimes influenced the consumers’ behavior towards
online shopping. On the other hand, those who were 18 and 21 years old perceived that
these factors rarely influenced the consumers’ behavior towards online shopping.
Moreover, those who were 25 years old were more likely to be influenced by these
factors than those younger consumers. But the differences on their perception were found
not statistically significant since P-value was greater than the level of significance.
Therefore, the age of the consumers did not explain their evaluation on the factors that
could influence their behavior towards online shopping.
Table 12. Test of Significant Difference on the Product Preference of the Senior
High School Students When Grouped According to Sex
SEX WEIGHTED MEAN VERBAL DESCRIPTION

Male 4.09 Most of the time
Female 2.77 Sometimes
Table 12 presented the test of significant difference on the product preferences of
the Senior High School students when grouped according to sex. Results showed that
male respondents considered most of the time the product they preferred to buy while
female respondents considered these sometimes when buying online. Thus, male
customers were more likely had product preference when purchasing online than female
customers.
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Since the p-value was greater than the level of significance, the null hypothesis
was accepted. Thus, there was no significant difference on the product preference of the
Senior High School students when grouped according to sex.
According to the study of Islam and Sultana (2018) entitled “Consumer Buying
Behavior Towards Online Shopping” stated that both male and female had the same type
of behavior towards liking and disliking factors; they like home delivery facility and
dislike inability to touch and feel the product most. They acquire online shopping
information from websites especially on social network.
High School Students When Shopping Online When Grouped According to Their
Daily Allowance
DAILY ALLOWANCE WEIGHTED MEAN VERBAL DESCRIPTION

Below 50 2.59 Sometimes
More than 50 to 100 3.48 Sometimes
More than 100 3.40 Sometimes
Table 13 presented the test of significant difference on the product preference of
Senior High School students when shopping online when grouped according to their daily
allowances.
Based on the results, all groups sometimes preferred to the following products,
i.e., clothes, cosmetics, jewelries, footwear and food, when shopping online. Those who
had more than Php 50 to Php 100 daily allowances were more likely to buy those
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products when shopping online than those had below Php 50 and more than Php 100
daily allowances. The p-value resulted to the rejection of the null hypothesis. Thus, the
differences of the means found to be statistically significant. Hence, the daily allowances
of the students could affect their product preference when shopping online.
Grade Level
GRADE LEVEL WEIGHTED MEAN VERBAL DESCRIPTION

11 3.24 Sometimes
12 2.58 Sometimes
Table 14 presented the test of significant difference on the product preference of the
Senior High School students when shopping online when grouped according to their
grade level.
Based on the results, both grade 11 and 12 groups sometimes preferred the
following products, i.e. clothes, cosmetics, jewelries, footwear, and food, when shopping
online. Those who were in grade 11 were more likely to buy those products when
shopping online than those who were in grade 12. The p-value resulted to the rejection of
the null hypothesis. Thus, the differences of the means found to be statistically
significant. Hence, the grade level could affect their product preference when shopping
online.
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Amount Spent in Peso on a Single Purchase
AMOUNT SPENT IN WEIGHTED MEAN VERBAL DESCRIPTION

PESO
Less than 500 2.66 Sometimes
More than 500 to 1000 3.60 Most of the time
More than 1000 3.20 Sometimes
the Senior High School students when shopping online when grouped according to their
amount spent in Peso on a single purchase.
Based on the results, the amount spent which was less than 500 and more than
1000 sometimes preferred, and the amount spent which was more than 500 to 1000 most
of the time preferred to the following products, i.e. clothes, cosmetics, jewelries,
footwear, and food when shopping online. Those who spent more than 500 to 1000 were
more likely to buy those products when shopping online than those who spent less than
500 and more than 1000. The p-value resulted to the acceptance of the null hypothesis.
Thus, the differences of the means found to be statistically not significant. Hence, the
amount spent in Peso on a single purchase could not affect their product preference when
shopping online.
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Number of Hours Spent on Social Media in a Day
NO. OF HOURS WEIGHTED MEAN VERBAL DESCRIPTION

Less than 1 hr. 2.39 Rarely
More than 1 hr. to 3 3.01 Sometimes
hrs.
More than 3 hrs. 2.89 Sometimes
Table 16 presented the test of significant difference on the product preferences of
the Senior High School students when shopping online when grouped according to their
number of hours spent on social media in a day.
Based on the results, the hour spent which was more than an hour to 3 hours and
more than 3 hours sometimes preferred, and the hour spent which was less than an hour
rarely preferred the following products, i.e. clothes, cosmetics, jewelries, footwear, and
food, when shopping online. Those who spent more than an hour to 3 hours were more
likely to buy those products when shopping online than those who spent less than an hour
and more than 3 hours. The p-value resulted to the rejection of the null hypothesis. Thus,
the differences of the means found to be statistically significant. Hence, the number of
hours spent on social media in a day could affect their product preference when shopping
online.
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High School Students When Shopping Online When Grouped According to When
Do They Purchased product
WHEN DO YOU WEIGHTED MEAN VERBAL DESCRIPTION

PURCHASED
PRODUCT
When you have 3.04 Sometimes
special occasion
When the store offer 3.63 Most of the time
sales
When you have extra 2.57 Sometimes
money
When you have a 2.56 Sometimes
good mood to
purchase
the Senior High School students when shopping online when grouped according to when
do they purchased product.
Based on the results, they purchased product when they have special occasion,
when they have extra money, and when they have a good mood to purchase sometimes
preferred, and they purchased product when the store offer sales most of the time
preferred the following products, i.e. clothes, cosmetics, jewelries, footwear, and food,
when shopping online. Those who purchased product when the store offer sales were
more likely to buy those products when shopping online than those who purchased
product when they have special occasion, when they have extra money, and when they
have good mood to purchase. The p-value resulted to the acceptance of the null
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hypothesis. Thus, the differences of the means found to be statistically not significant.
Hence, the time when they purchased product could not affect their product preferences
when shopping online.
Table 18. Test of Significant Difference on the Activities When Shopping Online of
the Senior High School Students When Grouped According to Their Age

16 3.81 Somewhat agree
18 3.48 Moderate
19 3.0 Moderate
20 2.63 Moderate
21 3.44 Moderate
25 2.75 Moderate
OVERALL 3.25 Moderate
Table 18 presented the test of significant difference on the activities when
shopping online of the Senior High School students when grouped according to their age.
In particular, the age groups 18 to 21 years old and 25 years old moderately
agreed to the factors influenced the consumer’s behavior towards online shopping. On the
other hand, the age groups 16 to 17 years old somewhat agreed to the factors influenced
the consumer’s behavior towards online shopping. Moreover, those who were 16 years
old were more likely to be influenced by these factors in terms of activities when
shopping online than those older consumers. But the differences on their level of
agreement were found statistically not significant since p-value was greater than the level
of significance. Therefore, the age of the consumers could not affect their level of
agreement on the activities when shopping online.

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Table19.Test of Significant Difference on the Activities When Shopping Online of
the Senior High School Students When Grouped According to Sex

Male 3.10 Moderate
Female 3.69 Somewhat agree
Table 19 presented the test of significant difference on the activities when shopping
online of the Senior High School students when grouped according to sex.
Results showed that male respondents considered moderately agreed to the
activities when shopping online while female respondents considered somewhat agreed to
the activities when shopping online. Thus, female respondents were more likely to be
influenced by these factors in terms of activities when shopping online than the male
respondents. But the differences on their level of agreement were found to be statistically
significant since the p-value was lesser than the level of significance. Therefore, the sex
of the consumers could affect their level of agreement on the activities when shopping
online.
the Senior High School Students When Grouped According to Their Daily
Allowance
DAILY ALLOWANCE WEIGHTED MEAN VERBAL DESCRIPTION

IN PESO
Below 50 3.40 Moderate
More than 50 to 100 3.76 Somewhat agree
More than 100 2.75 Moderate
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online of the Senior High School students when grouped according to their daily
allowance.
Results showed that those who had a daily allowance of below Php 50 and more
than Php 100 considered moderately agreed to the activities when shopping online, while
those who had a daily allowance of more than Php 50 to Php 100 considered somewhat
agreed. Thus, those who had more than Php 50 to Php 100 were more likely to be
influenced by these factors in terms of activities when shopping online than those who
had below Php 50 and more than Php 100. But the differences on their level of agreement
were found to be statistically not significant since p-value was greater than the level of
significance. Therefore, the daily allowance could not affect their level of agreement on
the activities when shopping online.
the Senior High School Students When Grouped According to Their Grade Level

12 3.32 Moderate
OVERALL 3.59 Somewhat agree
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Table 21 presented the test of significant difference on the activities when
shopping online of the Senior High School students when grouped according to their
grade level.
Results showed that those who were in eleventh grade considered somewhat
agreed to the activities when shopping online, while those who were in twelfth grade
considered moderately agreed. Thus, those who were in eleventh grade were more likely
to be influenced by these factors in terms of activities when shopping online than those
who were in twelfth grade. But the differences on their level of agreement were found to
be statistically not significant since p-value was greater than the level of significance.
Therefore, the grade level of the respondents could not affect their level of agreement on
the activities when shopping online.
the Senior High School Students When Grouped According to Their Amount Spent
in Peso on a Single Purchase
AMOUNT SPENT WEIGHTED MEAN VERBAL DESCRIPTION

IN PESO
Less than 500 3.41 Moderate
More than 500 to 1000 3.35 Moderate
More than 1000 4.0 Somewhat agree
online of the Senior High School students when grouped according to their amount spent
in Peso on a single purchase.
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Results showed that those who spent an amount of less than 500 and more than
500 to 1000 in Peso on a single purchase considered moderately agreed to the activities
when shopping online, while those who spent an amount of more than 1000 considered
somewhat agreed. Thus, those who spent an amount of more than 1000 in Peso on a
single purchase were more likely to be influenced by these factors in terms of activities
when shopping online than those who spent an amount of less than 500 and more than
500 to 1000. But the differences on their level of agreement were found to be statistically
not significant since p-value was greater than the level of significance. Therefore, the
amount spent in Peso on a single purchase of the consumers could not affect their level of
the Senior High School Students When Grouped According to Their Number of
Hours Spent on Social Media in a Day

Less than 1 hr. 3.00 Moderate
More than 1 hr. to 3 3.64 Somewhat agree
hrs.
More than 3 hrs. 3.86 Somewhat agree
online of the Senior High School students when grouped according to their number of
hours spent on social media in a day.
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Results showed that those who spent more than an hour to 3 hours and more than
3 hours on social media in a day considered somewhat agreed to the activities when
shopping online, while those who spent less than an hour on social media in a day
considered moderately agreed. Thus, those who spent more than 3 hours on social media
in a day were more likely to be influenced by these factors in terms of activities when
shopping online than those who spent less than an hour and more than an hour to 3 hours
on social media in a day. But the differences on their level of agreement were found to be
statistically significant since p-value was lesser than the level of significance. Therefore,
the number of hours spent on social media in day of the consumers could affect their
level of agreement on the activities when shopping online.
the Senior High School Students When Grouped According to When Do They
Purchased Product.
WHEN DO THEY PURCHASED WEIGHTED MEAN VERBAL DESCRIPTION

PRODUCT
When you have special occasion 3.60 Somewhat agree
When the store offer sales 3.42 Moderate
When you have extra money 3.40 Moderate
When you have a good mood to 3.03 Moderate
purchase
online of the Senior High School students when grouped according to when do they
purchased product.
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Results showed that those who purchased product when the store offer sales,
when they have extra money, and when they have a good mood to purchase considered
moderately agreed to the activities when shopping online, while those who purchased
product when they have special occasion considered somewhat agreed. Thus, those who
purchased product when they have special occasion were more likely to be influenced by
these factors in terms of activities when shopping online than those purchased product
when the store offer sales, when they have extra money , and when they have a good
mood to purchase. But the differences on their level of agreement were found to be
statistically not significant since p-value was greater than the level of significance.
Therefore, the time when they purchased product could not affect on their level of
Table 25. Test of Significant Difference on the Perception on Online Shopping of the
Senior High School Students When Grouped According to Age

16 2.70 Moderate
17 3.42 Moderate
18 3.07 Moderate
19 3.05 Moderate
20 3.38 Moderate
21 3.44 Moderate
Table 25 presented the test of significant difference on the perception on online
shopping of the Senior High School students when grouped according to their age.
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Based on the results, the age groups 16 to 21 years old were moderately agreed on
the perceptions on online shopping, while the 25 years old age group were somewhat
agreed. Those who belonged in 25 years old age group were more likely to be influenced
by these factors in terms of perceptions on online shopping than those who belonged in
the age groups 16 to 21 years old. Thus, the differences of the means found to be
statistically not significant since p-value implied the acceptance of the null hypothesis.
Hence, the age of the consumers could not affect on their level of agreement on the
perception on online shopping.
Senior High School Students When Grouped According to Sex

Male 3.04 Moderate
Female 3.36 Moderate
shopping of the Senior High School students when grouped according to sex.
Based on the results, both male and female respondents were moderately agreed
on the perception on online shopping. Those who were female were more likely to be
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influenced by these factors in terms of perception on online shopping than those who
were male. Thus, the differences of the means found to be statistically not significant
since p-value implied the acceptance of the null hypothesis. Hence, the sex of the
consumers could not affect their level of agreement on the perception on online shopping.
Senior High School Students When Grouped According to Their Daily Allowance.
DAILY WEIGHTED MEAN VERBAL DESCRIPTION

ALLOWANCE IN
PESO
More than 50 to 100 3.87 Somewhat agree
shopping of the Senior High School students when grouped according to their daily
allowance.
Based on the results, those who had a daily allowance of more than Php 5o to Php
100 and more than Php 100 were somewhat agreed on the perception on online shopping,
while those who had a daily allowance of below Php 50 were moderately agreed. Those
who had a daily allowance of more than Php 50 to Php 100 were more likely to be
influenced by these factors in terms of perception on online shopping than those who had
a daily allowance of below Php 50 and more than Php 100. Thus, the differences of the
means found to be statistically significant since p-value implied the rejection of the null
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hypothesis. Hence, the daily allowance of the consumers could affect their level of
agreement on the perception on online shopping.
Senior High School Students When Grouped According to Grade Level

11 3.37 Moderate
12 3.19 Moderate
shopping of the Senior High School students when grouped according to grade level.
Based on the results, those who were in eleventh and twelfth grade were both
moderately agreed on the perception on online shopping. Those who were in eleventh
grade were more likely to be influenced by these factors in terms of perception on online
shopping than those who were in twelfth grade. Thus, the differences of the means found
to be statistically not significant since p-value implied the acceptance of the null
hypothesis. Hence, the grade level of the respondents could not affect their level of
agreement on the perception on online shopping.
Senior High School Students When Grouped According to the Amount Spent in
Peso on a Single Purchase
AMOUNT SPENT WEIGHTED MEAN VERBAL DESCRIPTION

IN PESO
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More than 500 to 3.88 Somewhat agree
1000
shopping of the Senior High School students when grouped according to the amount
spent in Peso on a single purchase.
Based on the results, those who spent an amount of more than 500 to 1000 in Peso
on a single purchase were somewhat agreed on the perception on online shopping, while
those who spent an amount of below 500 were moderately agreed. Those who spent an
amount of more than 1000 in Peso on a single purchase were more likely to be influenced
by these factors in terms of perception on online shopping than those who spent an
amount of more than 500 to 1000 and more than 1000. Thus, the differences of the means
found to be statistically not significant since p-value implied the acceptance of the null
hypothesis. Hence, the amount spent in Peso of the consumers on a single purchase could
not affect their level of agreement on the perception online shopping.
Senior High School Students When Grouped According to the Number of Hours
Spent on Social Media in a Day

Less than 1 hr. 2.95 Moderate
More than 1 hr. to 3 3.37 Moderate
hrs.
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More than 3 hrs. 3.60 Somewhat agree
shopping of the Senior High School students when grouped according to the number of
hours spent on social media in a day.
Based on the results, those who spent less than an hour and more than an hour to
3 hours on social media in a day were moderately agreed on the perception on online
shopping, while those who spent more than 3 hours were somewhat agreed. Those who
spent more than 3 hours on social media in a day were more likely to be influenced by
these factors in terms of the perception on online shopping than those who spent less than
an hour and more than an hour to 3 hours. Thus, the differences of the means found to be
statistically significant since p-value implied the rejection of the null hypothesis. Hence,
the number of hours spent of the consumers on social media in a day could affect their
level of agreement on the perception on online shopping.
Senior High School Students When Grouped According to When Do They
Purchased product
WHEN DO PURCHASED WEIGHTED MEAN VERBAL DESCRIPTION

When you have special occasion 3.76 Somewhat agree
When the store offer sales 3.23 Moderate
When you have extra money 3.13 Moderate
When you have a good mood to 3.04 Moderate
purchased
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P-value = 0.1517 Level of Significance= 0.05
shopping of the Senior High School students when grouped according to when do they
purchased product.
Based on the results, those who purchased product when the store offer sales,
when they have extra money, and when they have a good mood to purchase were
moderately agreed on the perception on online shopping, while those who purchased
product when they have special occasion were somewhat agreed. Those who purchased
product when they have special occasion were more likely to be influenced by these
factors in terms of the perception on online shopping than those who purchased product
when the store offer sales, when they have extra money, and when they have a good
mood to purchase. Thus, the differences of the means found to be statistically not
significant since p-Value implied the acceptance of the null hypothesis. Hence, the time
of the consumers when they purchased product could not affect their level of agreement
on the perception on online shopping.
Problem 4. Is there a significant relationship between the product preferences and
respondents’ daily allowance, product preferences and respondents’ grade level,
activities when shopping online and respondents’ sex, and perception on online
shopping and respondents’ number of hours spent on social media in a day.
47
Table 32. The Test for Significant Relationship between the Product preferences
and the Daily Allowance of the Respondents of Senior High School in Kibungsod
National High School.
Demographic Coefficient of Coefficient of Probability Description

Profile Correlation Determination (two-tailed)
(r) (r square)
Daily 0.3092 0.0956 0.0092 With Relation
Allowance
The table above presented the test of significant relationship between the product
preferences and the daily allowance of the respondents of Senior High School in
Kibungsod National High School. It revealed that the product preferences and the daily
allowance of the respondents had positively low correlation during shopping online.
It was also indicated that the product preferences of Senior High School students
in Kibungsod National High School had relationship with their daily allowances.
Furthermore, only 9.56% of the total variation in product preferences of senior high
school can be explained by the daily allowance of the respondents. These mean that the
senior high school students of Kibungsod National High School had preferred product
when they shop online depend on their daily allowance.
Table 33. The Test for Significant Relationship between the Product preferences
and the Grade level of the respondents of Senior High School in Kibungsod
National High School.
(r) (r square)
Grade level 0.2717 0.0738 0.0228 With Relation
The table above presented the test for significant relationship between the product
preferences and the grade level of the respondents of Senior High School in Kibungsod
48
National High School. It indicated that the product preferences and the grade level of the
respondents had positively low correlation during shopping online.
It was also meant that the product preferences of Senior High School students in
Kibungsod National High School had relationship with their grade level. Furthermore,
only 7.38% of the total variation in product preferences of senior high school can be
explained by the grade level of the respondents. These mean that the senior high school
students in Kibungsod National High School had preferred product depend on their grade
level.
Table 34. The test for Significant Relationship between Activities when shopping
online and the Sex of the Respondents
(r) (r square)
Sex 0.2904 0.0843 0.0147 With Relation
The table above presented the test of significant relationship between the
activities when shopping online and the sex of the respondents of Senior High School in
Kibungsod National High School. It implied that the activities when shopping online and
the sex of the respondents had positively low correlation.
It was also indicated that the respondents’ level of agreement on activities when
shopping online of Senior High School in Kibungsod National High School had
relationship with their sex. Furthermore, only 8.43% of the total variation in activities
when shopping online of senior high school can be explained by the se of the
respondents. These mean that the level of agreement on activities when shopping online
49
of the senior high school students of Kibungsod National High School depend on their
sex.
Table 35. The Test for Significant Relationship between Perceptions on online
shopping and the number of hours spent on social media in a day of the
Respondents
(r) (r square)
Number of 0.2916 0.0850 0.0142 With Relation
hours spent on
social media in
a day
The table above presented the test for significant relationship between perceptions
on online shopping and the number of hours spent on social media in a day of the
respondents of senior high school in Kibungsod National High School. It revealed that
the perceptions on online shopping and the number of hours spent on social media in a
day of the respondents had positively low correlation.
It was also indicated that the respondents’ level of agreement on online shopping
of Senior High School in Kibungsod National High School had relationship with their
number of hours spent on social media in a day. Furthermore, only 8.50% of the total
variation in perceptions on online shopping of senior high school can be explained by the
number of hours spent on social media in a day of the respondents. These mean that the
level of agreement on online shopping of Senior High School students of Kibungsod
National High School depend on their number of hours spent on social media in a day.
50

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CHAPTER 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

on social media in a day, and when to purchase product?

Table 1. Distribution of the Profile of the Respondents in Terms of Sex

SEX FREQUENCY PERCENT

and bank products.

most female makes a lot of purchase decisions and product preferences.

Table 2. Distribution of the Profile of Respondents in Terms of Daily Allowance

DAILY ALLOWANCE in FREQUENCY PERCENT

Table 2 presented the distribution of respondents based on their daily allowance.

Table 3. Distribution of the Respondents Based on Grade Level

GRADE LEVEL FREQUENCY PERCENT

grade 12 students were dominant in terms of buying online.

Peso in a Single Purchase

AMOUNT SPENT FREQUENCY PERCENT

Table 5. Distribution of the Profile of the Respondents Based on Number of Hours

Spent on Social Media in a Day

NO. OF HOURS SPENT FREQUENCY PERCENT

respondents only spent 1 hour to 3 hours on social media per day.

3 percent are spent more than 6 hours.

time with several people making purchases through it.

Table 6. Distribution of the Respondents in Terms of When to purchase product

WHEN DO YOU FREQUENCY PERCENT

Table 6 presented the distribution of the respondents based on when to

had extra money which had a frequency of 49 or 70%.

AGE FREQUENCY PERCENT

This implies that most of the respondents were 17 years old.

comes to online shopping in Kibungsod National High School.

towards online shopping?

National High School

A. PRODUCT MEAN DESCRIPTION

women who chose to be a career woman who is required to have an attractive

appearance, beautiful, and confident.

Kibungsod National High School

B. ACTIVITIES WHEN MEAN DESCRIPTION

National High School

C. PERCEPTION ON ONLINE SHOPPING MEAN DESCRIPTION

some help from someone.

Problem 3. Is there a significant difference on the factors influencing consumer behavior

grouped according to demographic profile?

Table 11. Test of Significant Difference on the Factors Influencing Consumer

Grouped According to Age

AGE WEIGHTED MEAN VERBAL DESCRIPTION

P-value = 0.80 Level of Significance = 0.05

Table 11 above showed the test of significant differences on the factors

students when grouped according to Age.

In general, as implied by the overall mean of 2.74, these factors sometimes

influenced consumers’ behavior towards online shopping when grouped according to

could influence their behavior towards online shopping.

High School Students When Grouped According to Sex

SEX WEIGHTED MEAN VERBAL DESCRIPTION

P-value = 0.29 Level of Significance = 0.05

Table 12 presented the test of significant difference on the product preferences of

Senior High School students when grouped according to sex.

information from websites especially on social network.

DAILY ALLOWANCE WEIGHTED MEAN VERBAL DESCRIPTION

P-value = 0.02 Level of Significance = 0.05

Table 13 presented the test of significant difference on the product preference of

GRADE LEVEL WEIGHTED MEAN VERBAL DESCRIPTION

P-value = 0.02 Level of Significance = 0.05

Amount Spent in Peso on a Single Purchase

AMOUNT SPENT IN WEIGHTED MEAN VERBAL DESCRIPTION

P-value = 0.14 Level of Significance = 0.05

Table 15 presented the test of significant difference on the product preference of