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    The document contains an assignment with 6 questions about business policy and strategic management. The questions ask about opportunities and threats of social networking for companies, whether internet users are more passive or active viewers of ads compared to television, why market segmentation and targeting is essential for organizations, the three major R&D approaches to implementing strategies and which one would be preferred for a small software company, how involvement of different managers can enhance strategy implementation, and why market segmentation and targeting of customer groups is important and necessary rather than marketing to all possible consumers.

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    The document contains an assignment with 6 questions about business policy and strategic management. The questions ask about opportunities and threats of social networking for companies, whether internet users are more passive or active viewers of ads compared to television, why market segmentation and targeting is essential for organizations, the three major R&D approaches to implementing strategies and which one would be preferred for a small software company, how involvement of different managers can enhance strategy implementation, and why market segmentation and targeting of customer groups is important and necessary rather than marketing to all possible consumers.

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    179 views1 page

    CHAPTER 8 Assigment BPSM

    Uploaded by

    asmelash gidey
    The document contains an assignment with 6 questions about business policy and strategic management. The questions ask about opportunities and threats of social networking for companies, whether internet users are more passive or active viewers of ads compared to television, why market segmentation and targeting is essential for organizations, the three major R&D approaches to implementing strategies and which one would be preferred for a small software company, how involvement of different managers can enhance strategy implementation, and why market segmentation and targeting of customer groups is important and necessary rather than marketing to all possible consumers.

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    © All Rights Reserved
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    CHAPTER 8 BUSINESS POLICY AND STRATEGIC MANAGEMENT

    Assignment

    1. For companies in general, identify and discuss three opportunities and three threats
    associated with social networking activities on the Internet.
    2. Do you agree or disagree with the following statement? “Television viewers are passive
    viewers of ads, whereas Internet users take an active role in choosing what to look at—so
    customers on the Internet are tougher for marketers to reach.” Explain your reasoning.
    3. Why is it essential for organizations to segment markets and target particular groups of
    consumers?
    4. What are the three major R&D approaches to implementing strategies? Which approach
    would you prefer as owner of a small software company? Why?
    5. Explain how marketing, finance/accounting, R&D, and management information systems
    managers’ involvement in strategy formulation can enhance strategy implementation.
    6. Why is it both important and necessary to segment markets and target groups of
    customers, rather than market to all possible consumers?

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