1. Do you agree or disagree with the following statement? Explain your reasoning.

“Television viewers are passive viewers of ads whereas Internet users take an active role in
choosing what is what to look at so customers on the Internet are tougher for marketers to
Reach”.

I agree because television viewers have no choice but to watch the ads that are released on
Television. Television commercials are repetitive even if the viewers don’t want to pay attention
to them because they already know about the products. But the good thing about television is
that marketers can easily reach the viewers as the product markets on the TV even if some of
the consumers get bored with it. Internet users have the freedom to watch and scroll through the
products that they want to view on social media that’s why some marketers have difficulties
reaching them. Also, internet users ignore some of the marketing videos because that is not the
product that they needed.

2. Why is essential for organizations to segment marketers and target particular groups of
Consumers?

Market segmentation can help you to define and better understand your target audiences and
ideal customers. If you're a marketer, this allows you to identify the right market for your
products and then target your marketing more effectively.

3. What are the 3 major R&D approaches to implementing strategies? Which approach would
you prefer as an owner of a small software company? Why? The 3 major R&D approaches to
implementing strategies are:

1. First firm to market new technological products

2. Be an innovative imitator of successful products
3. Low-cost producer of similar but less expensive products

As an owner of a small software company, I would choose to be a low-cost producer of similar

but less expensive products because it is what I’m financially capable of. We can price our
goods on par with or just below the market, undercutting the competition. By doing so, my
company can increase its market share and raise profits. If I earned a lot from this, then maybe I
can shift to producing new technological products.