IVY CATHALINE M.

CALIG-ONAN CBM 130

BSBA-3A 10-20-22

M03: Strategy Implementation (Marketing)

1) Do you agree or disagree with the following statement? “Television viewers

are passive viewers of ads, whereas Internet users take an active role in
choosing what to look at—so customers on the Internet are tougher for
marketers to reach.” Explain your reasoning.

Not really because the statement wasn’t entirely true. I agree that TV viewers
are passive viewers of ads, and Internet users take an active role in choosing what
to look at but I don’t agree that customers on the Internet are tougher for marketers
to reach. I believe that customers on internet are easier to reach as an audience
than TV viewers. I think internet is a better option to consider for a particular
business model and sales methods because most people nowadays are more active
on browsing in social media than watching TV. Nowadays, present generations
prefer to spend their leisure time on internet than watching television so it’s easier for
the marketers to reach and influence them.

2) How important or relevant do you believe “purpose-based marketing” is for

organizations today?

Purpose-based marketing can significantly influence consumer perceptions of

your brand and serve as the engine for your success. Your brand's purpose
encapsulates who you are and what you stand for above everything else. With
purpose-based marketing, you become unstoppable to the people you want to help.
The notion that their spending can increase appeals to potential clients. Because it
demonstrates to your clients that you are more than just your offerings in terms of
goods, services, or marketing initiatives, purpose-based marketing is crucial. There
is more to your mission than just making money.
3) Why is it essential for organizations to segment markets and target
particular groups of consumers?

Segments should be carefully designed to enable for more individualized client

needs in the marketing mix. Making decisions about the level of marketing activity in
a given segment is made possible by market segment analysis. A segment-focused
marketing strategy often has a number of benefits for both customers and
enterprises. Market segmentation is essential since, for the most part, consumers of
a good or service are not a uniform group. In reality, every customer has unique
demands, tastes, resources, and habits. Since it is practically difficult to satisfy every
customer's unique needs, marketers categorize clients into market groups based on
qualities they share.