Annex A- Application Template

Guidelines:

A.1. Purpose

The Grant Application Template is designed to gather basic information about the Applicant and
what it is proposing to do. This application should be submitted by the applicants in response to
RFA. The Application should not exceed 8 pages (excluding supporting documents)

A.2. Instructions by Section

Item 1: Organization’s name, if the organization is registered please write the registered
name.

Item 2: Choose amongst the most relevant sector. Select the sector which could be classified
as prime source of revenue.

Item 3-4: Date when the organization was founded, legal status, type of registration (Eligibile
type of organizations includes;, for profit, firms, local organizations industry
assosiations, innovation centers , private sector entities.

Item 5: The total amount on the application should be the same as proposed in Item 19
(budget).

Item 6: Grant activity title—The title given to the activity should relate to the grant activity
objective.

Item 7: Proposed Location of Implementation.

Item 8: Contact Information— Contact name, title, address, telephone, fax, e-mail, etc. The
contact person (agent) is responsible for communications between SMEA and the
Applicant. This applies to all aspects of the grant application, from initial submission
through negotiation and award. The agent must have full authority and responsibility
to act on behalf of the Applicant. The agent should be someone who will be directly
involved with the grant activity and has a proven, established relationship with the
Applicant.

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Item 9: Kindly attach the list of all key staff members including BOD i.e. Name, Designation
and Gender with CNICs

Item 10: Anticipated duration should be stated with a degree of accuracy of plus or minus two
weeks.

Item 11: References—List three donors, partner organizations, or community leaders that can
provide references for your organization’s ability to successfully carry out the
financial, administrative, and technical requirements of the grant activity. Briefly
describe your relationship to the reference and the nature and duration of your work
together. Be sure to provide complete information, including a point of contact, with
telephone and email.

Item 12: Briefly describe the organization and its activities—This section should introduce the
Applicant and its background: how it was formed, its mission or purpose, major
accomplishments in the area of the targeted activity, current activities, past related
experience, and clients.

Item 13: Background—Explain your business challenges resulting specifically from COVID-19
pandemic .Identify the problem that the grant’s activities propose to address. Provide
description for the issues identified and how the proposed project will address such
issues, also explain why do you think it is important to address the issues that are
highlighted. Include the sources of funding for your existing SME operations.

Item 14: Applicants must propose activities which should have a quantifiable impact on some
or all key objectives of SMEA which includes Increased Jobs, Sales, Exports,
Adoption of Technology and New practices, Access to Finance, Access to Market and
Improved Performance of Women Led Enterprises. It shall cater the merit review
criteria mentioned in section V of RFA.

Item 15: Expected Results- explicit the no. of full-time (i-e 40 hours a week) new jobs to be
created as a result of grant implementation. Provide reasonable estimated quarterly
projections for revenue and net profits for 02 years post grant implementation. Also
provide the narrative rationale behind the calculation of such projections. If
applicable, provide the export potential of your proposed activities. Applicants can
also provide potential percentage increase in the expected results.

Item 16: What is the market opportunity and how does proposed activities will take advantage
of the opportunity. Provide brief marketing plan .

Item 17: Describe the elements ensuring sustainability of the proposed activities that could
support and sustain the proposed business model.

Item 18: Main task phases of the activity—Provide details regarding the subtasks of the
activity.

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Item 19: Budget summary is an extract from the grant budget template Annex B. The budget
amounts should match the amounts in template. Approximate cost of this activity
(cash, in-kind, and third-party sources)—Applicant must submit a reasonable estimate
of the cost of the proposed activity and sources of funds, specifying how much will
come from SMEA, the Applicant’s contribution, and any third-party contributions.
(contribution of 50% on top of the grant budget from applicant or third party sources
is highly encouraged, In kind contribution may include applicant’s existing resources
related to the existing SME or the technical idea proposed in the application, this
may include but not limited to office space, equipment , furniture etc . The value of
applicant’s contribution should be based on depreciated rate or fair market value at
the time of grant award).

Item 20: Please refer to the comment within the table to identify the eligbility for the specific
checklist item

Item 21: Declaration from Applicant Organization

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 CHALLENGE FUND GRANT APPLICATION TEMPLATE
USAID SMEA’S COVID-19 RESPONSE ON REVITALIZATION OF SMES
SME GROWTH GRANT
SMEA-CF-006

1. Organization Name: _________________________

2. Target Sector
☐ ICT (Information and Communication technology)
☐ Hospitality
☐ Logistics
☐ Textile (minus spinning)
☐ Agribusiness & Processing (off-farming only)
☐ Light Engineering
☐ Women-led Business (From any sector)

3. Legal Status of Organization:

Registered ☐ (Year of establishment) _________

4. Type of Registration NTN # /SECP Reg #): ________________

5. Total Fund requested from SMEA in PKR: _______________

6. Title of the proposed grant activity / product / service being offered:

7. Proposed Location(s) of Implementation:

8. Contact information:
Key contact person(s) Name:
Key contact person(s) Title:
CNIC #
Office address: Office phone:
Mobile: Fax:
Email: Website:

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9. Key Management Details:
Name of Individual Designation CNIC # Gender
     

10. Anticipated duration of activity from start to finish: (Ideally 4-6 months)
Overall length (total number of months)
Start and end date (day, month, and year)

11. List contact information for three (3) references from previous donors or organizations
(U.S. and/or other professional reference) that your organization has collaborated with in the
past two years where applicable):

Contact Person Title Email Contact Name of org. Nature of

name number relationship

           
           
           

12. Briefly describe your organizational profile, its purpose, and demonstrated
achievements:

Snack shack is a fast food restraurant it was established in sep 2019. We started our outlet from f11
markaz . we have burgers , chinese and pasta to be served.we were in the market for a year before
covid emerged. We were able to reach break even in the first four months . we were able to reach
profit from fifth sale. We had about 50 percent increase in a sale in six months

13. Background: (Refer to guidelines for the sub-questions)

a. How is your business affected due to the onset of COVID-19 pandemic? Explain issue or problem
that the proposed activity will address?
- Find press release of government for following SOPs at restaurants and cafes (fastfood industry
in Islamabad)
- Write timeline of COVID affects on your business
- Initially SOPs were given to operate takeaway (what was your sale prior to COVID, what was
your sales after following SOPs takeaway, your walkin customer decreased, and you were only
left with option of takeaway and delivery, though you followed the SOPs however the fear of
people ordering online food declined your sales.
-
- Moreover your takeaway/deliveries also decreased as most of the offices where your clients
used to order food were closed down and some clients were working from home that effected
your delivery orders tremendously.
- Mention your operating costs fixed costs and sales (profit) how it disturbed the balance of
expenses vs earnings.
- Your balance went negative
- Then SOPs were given to close down

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 - SOPs for reopening restaurants however it was difficult for you to pay the expenses, rents,
salaries, your wastage had increased, your ingredients cost had inflated therefore you decided to
reopen at a different location as your had a team associated with you who salaries had to be
paid aswell. However after thorough working you couldn’t relocate your setup to a new
commercial area therefore you started from home.

b. Why do you think it is critical to address this issue? How will it solve your COVID-19 related
issues/problems?
- Government has allowed offices to open, many offices have reopened, and now it has
announced to reopen restaurants, ive returning customers, moreover ive additional clients

c. Tell us a little about your current funding streams and how do you earn revenue?
- Rental property
- Started operating from home

d. Are you using any technology for marketing, process/operation management and/or product
development? How can technology help you in scaling up your business
- Foodpanda
- Facebook
- Billing software

14. Describe the proposed activities to be implemented from grant funds.

Will move to commercial place with dining

Will hire more staff
Will spent on marketing tools
Will buy kitchen utensils
Will train staff
Will upgdate my inventory system

15. Expected Results/ Outcome:

a. How many (full-time) new jobs will be created: Chef, Su Chef, Accounts manager, Inventory
manager, Marketing manager, 4 helpers, 2 riders, Social Media marketing manager
b. Sales will be increased 100 percent
c. Building brand equity

b. Quarterly Projections Table: Estimated revenue projections during/post implementation.

Year 1 Year II
Description
Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1 Q1 Y2 Q2 Y2 Q3 Y2 Q4 Y2
Revenue
Net Profits

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 Rationale for projections and revenue calculations: _____________________________

____________________________________________________________________

____________________________________________________________________

c. Rationale for Export potential (If applicable):_________________________________

____________________________________________________________________

16. Briefly describe the Market opportunity, your market size and how this proposed grant
project will target that opportunity (i.e. Who are your customers and how you will engage
them, your brief marketing plan)
Website and SEO
Content marketing
Social media
Email marketing
SMS text messaging
Review sites
Loyalty programs

17. Briefly describe about sustainability of activities post COVID-19 crises and beyond
grant implementation.
Step one cusine
Step 2 location step 6
Step 3 manager
Step 4 marketing / renovation
Step5 purchasing of equipment

18. Implementation Timeline: (Please list the main task/milestones phases with estimated start
and end dates for each task/milestone. Please include all events, trainings, publications, etc.)
Description of Grant Non-Grant
Start & End Milestone of
Main Resources *Resources
Dates Achievement
Tasks/Milestone Required Contributed
Task 1:        
Task 2:        
Task 3:        

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 Task 4:        
Task 5, etc:        
(please add rows as needed)
*Non-grant sources could be in-kind

19. Budget Summary:

(The budget summary should match the amounts on Grant Budget Template Annex B)
Applicant Resources (including third
party – Indicate the amount of Grant Total
Budget Category contribution from Non-US Govt. Amount Project
sources e.g. (Personal resources, loans Required Amount
from bank PKR (B) PKR (A+B)
PKR (A)
Salaries:      
Other Direct Costs:      
Training:      
Travel and
     
Transportation:
Goods and Materials:      
[Add more rows as
     
needed.]
Total Estimated Costs
     
(in PKR)
(The required Funding from SMEA should not exceed up to approx. PKR 8,100,000/-)
(mention if specific training is required to execute the project and include the cost in budget)
Any Other Information to be provided by applicant:

20. Check list: (Where applicable, the below information is mandatory)

Type of Documentations Provided (Select if
Remarks
provided)
Mandatory Annex
Grant Budget Template Annex B ☐
Copy of Organization’s Registration Documents ☐ Applicable if the organization is registered
Organization Target Sector ☐ Select your prime sector on the application
Information of key individuals ☐
Mandatory Field
(along with CNIC copies)
Implementation Timelines ☐ Mandatory Field
Partnership agreement (If applicable) ☐ In case of a joint venture/ consortium

21. Declaration by Applicant Organization:

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 1. The undersigned, being duly authorized to represent and act on behalf of
______________________, hereby applies to be considered for the project cited above along with
all the required documents, and declares & agrees the following:

a) I have examined and have no reservation to the RFA document.

b) Applicant organization understand that USAID SMEA may cancel this solicitation call at any
point of time with or without providing any details to applicant organization.
c) By Submitting Application or participating in pre-application workshops , applicant organization
does not expect guarantee of Grant award.
d) Information provided by applicant organization in this Application will be subject to verification
if qualified for next round.
e) Applicant organization agrees to abide by the Standard Provisions for U.S. and Non-U.S. Non-
governmental organizations receiving a fixed amount award as mentioned in Annex D of RFA
document.
f) USAID-SMEA reserves the right to amend the scope and value of any grant under this project in
consultation with the applicant.
g) The applicant and any of its senior management including BOD are not blacklisted by
government or any donor agency or financial institution.
2. USAID-SMEA and its authorized representative(s) may contact the following person(s) for further
information, if needed:

Person(s) to be contacted: ______________________ Telephone: _____________________

By affixing my signature below, I certify that the information provided in this Application is accurate and
correct to the best of my knowledge.

Submitted by (Name & Title): ___________________________________________________

Signatures: ___________________ Date: _______________________

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