Product Launch

Product Launch 2
Contents
1 Sales ..................................................................................................................................... 4
1.1 Set up training program for sales reps ........................................................................... 4
1.2 Create sales guide ........................................................................................................... 4
1.3 Set revenue targets for launch period ............................................................................ 4
2 Website ................................................................................................................................ 5
2.1 Create product video ................................................................................................. 5
2.2 Design pricing page......................................................................................................... 5
2.3 Design landing pages ...................................................................................................... 5
2.4 Design homepage ........................................................................................................... 5
3 Marketing............................................................................................................................. 6
3.1 Create promotional material .......................................................................................... 6
3.2 Create social media launch campaign ....................................................................... 6
3.3 Set up a blog ................................................................................................................... 6
4 PR ......................................................................................................................................... 7

4.1 Brainstorm press story .............................................................................................. 7

4.2 Identify key influencers .................................................................................................. 7
4.3 Invite influencers to test product ................................................................................... 7
4.4 Send press release ..................................................................................................... 7
5 Support ................................................................................................................................ 8
5.1 Set up help desk on Zendesk .......................................................................................... 8
5.2 Train support staff ..................................................................................................... 8
5.3 Create a user forum ........................................................................................................ 8
5.4 Write scripts for tutorial videos ...................................................................................... 8

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1 Sales

1.1 Set up training program for sales reps

 Use materials from the support team to train product-specific workflows

 Create exercises and FAQ sheets for reps
 Take a full day to train the group

1.2 Create sales guide

Include feature overview, FAQs, pricing plans and discounts

1.3 Set revenue targets for launch period

... and offer incentives related to the launch targets!

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2 Website

2.1 Create product video

The product video will be embedded on the homepage

2.2 Design pricing page

2.3 Design landing pages

Identify main keywords and create landing pages for each

2.4 Design homepage

Includes product video, feature overview, testimonials, links to pricing plans, SEO text,
footer

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3 Marketing

3.1 Create promotional material

Flyers, brochures, case studies etc.

3.2 Create social media launch campaign

3.3 Set up a blog

http://www.product.com/blog

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4 PR

4.1 Brainstorm press story

4.2 Identify key influencers

 Print media
 Online media
 Bloggers, vloggers
 VIPs

4.3 Invite influencers to test product

 Send out personalized email to all influencers

 Include coupon for Pro account and provide them with all the material they need to
write a review (screenshots, logos, specs...)

4.4 Send press release

http://www.pr.com

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5 Support

5.1 Set up help desk on Zendesk

http://www.zendesk.com

5.2 Train support staff

5.3 Create a user forum

5.4 Write scripts for tutorial videos

COMMENTS

Raphaela Brandner (21/11/2016, 13:43):

I know a good voice artist we could hire for the voice-overs - let me know if you want me to
contact him!

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