Product Launch

Raphaela Brandner
Product Launch (1/2)
• Sales
– Set up training program for sales reps
– Create sales guide
– Set revenue targets for launch period
• Website
– Create product video
– Design pricing page
– Design landing pages
– Design homepage
• Marketing
– Create promotional material
– Create social media launch campaign
– Set up a blog - http://www.product.com/blog
• PR
– Brainstorm press story
– Identify key influencers
– Invite influencers to test product
– Send press release - http://www.pr.com
• Support
– Set up help desk on Zendesk -
http://www.zendesk.com

2
Product Launch (2/2)
– Train support staff
– Create a user forum
– Write scripts for tutorial videos

3
Sales
• Set up training program for sales reps
• Create sales guide
• Set revenue targets for launch period

4
Set up training program for sales
reps

5
Create sales guide

6
Set revenue targets for launch
period

7
Website
• Create product video
• Design pricing page
• Design landing pages
• Design homepage

8
Create product video

9
Design pricing page

10
Design landing pages

11
Design homepage

12
Marketing
• Create promotional material
• Create social media launch campaign
• Set up a blog - http://www.product.com/blog

13
Create promotional material

14
Create social media launch
campaign

15
Set up a blog

16
PR
• Brainstorm press story
• Identify key influencers
• Invite influencers to test product
• Send press release - http://www.pr.com

17
Brainstorm press story

18
Identify key influencers

19
Invite influencers to test product

20
Send press release

21
Support
• Set up help desk on Zendesk -
http://www.zendesk.com
• Train support staff
• Create a user forum
• Write scripts for tutorial videos

22
Set up help desk on Zendesk

23
Train support staff

24
Create a user forum

25
Write scripts for tutorial videos

26