BSBMKG607 MANAGE

MARKET RESEARCH
Assessment Task 2

Your Name
Contents
Project priorities....................................................................................................................................2
project responsibilities...........................................................................................................................2
Project Timelines...................................................................................................................................3
Project Budget:......................................................................................................................................3
Implementation strategy for Contractors:.............................................................................................3
How Contractors will be identified: (advertising, tenders process)....................................................3
Selection of Contractors: contractors are selected without bias or prejudice, allows for a fair and
equitable selection process,...............................................................................................................3
contracting arrangements that outlines expectations, deliverables, communication processes,.........3
remuneration and deadlines...............................................................................................................3
expected KPI's...................................................................................................................................4
a contractor monitoring process such as observation, set reporting processes, check-ups, etc...........4
Resource Management:........................................................................................................................4
Risk Management..................................................................................................................................4
Measuring stakeholder satisfaction (i.e. - questioning, reporting process, checking against set KPI's,
etc):........................................................................................................................................................4
Evaluation Process:...............................................................................................................................4
Training Session....................................................................................................................................5
Evaluate the research process and findings.........................................................................................6

PART A
Implementation program
Project priorities

project responsibilities

Project Timelines

Project Budget:
Implementation strategy for Contractors:
How Contractors will be identified: (advertising, tenders process)

Selection of Contractors: contractors are selected without bias or prejudice, allows for a fair and equitable
selection process,

contracting arrangements that outlines expectations, deliverables, communication processes,

remuneration and deadlines

expected KPI's

a contractor monitoring process such as observation, set reporting processes, check-ups, etc

Resource Management:
Required resources How and where all resources will Associated Cost
be obtained

Risk Management
Potential risks Appropriate risk mitigation Monitoring process
strategies
Measuring stakeholder satisfaction (i.e. - questioning, reporting process, checking against set KPI's, etc):

Evaluation Process:
Unbiased, Allows for the collection of data from multiple sources, Compares actual results against expected
outcomes

PART B
Training Session

Training Session (Fill up this template and make PPT of this training
Session for presentation)
Company
Address
Venue

Date of Training Session: Presented by:

Invitees:

Agenda:
 Welcome of Contractors
 Project Parameters and Expectations
 Role of Contractors:
 proposed marketing research methods:
 survey forms and data collection paperwork to be used:
 Documentation Procedure:
 Data Submission procedure
 Communication Strategy
 Feedback time
 Closing/ Summary
Part C

Evaluate the research process and findings

Company
Address
Venue
Date and Time

Minutes of Meeting

Meeting Called by:

Attendees:

Apologies:

Key Proceedings:

To clarify the following with Contractor:

how the data was obtained:

Reliability and Validity of Data:

Relevance of Data:

Discarding of irrelevant Data:

Appropriate format to be used to record the Findings:

Ensure assumptions and conclusions from data are clear and justified (supported with Evidence):

Comparison of conclusions against project goals and objective:

Evaluation:

Comments on Data Results:

Comments on Data collections methods (appropriateness, ways to improve, etc)

Suggestions - how to improve data collection for future projects:

 Update marketing plan to reflect improvements identified:

Next Meetings:

*Copies of data / records of interviews to be attached