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Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 119
http://site.ebrary.com/id/10565517?ppg=119
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.
Céspedes Sáenz, Alberto. Principios de mercadeo (5a. ed.).
: Ecoe Ediciones, . p 120
http://site.ebrary.com/id/10565517?ppg=120
Copyright © Ecoe Ediciones. . All rights reserved.
May not be reproduced in any form without permission from the publisher, except fair uses permitted under U.S. or applicable copyright law.