Belly Burn

Now is a great time to be a health and fitness app developer with the category witnessing 47
percent growth in Q2 2020 over the previous year. Research from Sensor Tower found
downloads increased dramatically over the months when COVID-19 was spreading the fastest.
As a virus which predominantly affects the respiratory system, it’s clear that people have been
trying to get their health regimes in order. Part of the reason for the increase in demand will
also be due to lockdowns causing the closure of gyms. As an area where viruses are likely to
breed, it could be sometime before gyms fully reopen in many locations. Around 656 million
health and fitness apps were downloaded in Q2 2020 – significantly more than the first quarter.
With coronavirus looking set to disrupt our lives for the foreseeable future, it’s likely the
demand for health and fitness apps will continue for some time.

The biggest names in sports are coming together to raise money and awareness for COVID-19
relief. Sports agency Octagon has launched a fundraising tool Athletes for Relief to provide a
place for all athletes to help support those most in need. Athletes and coaches from a dozen
different sports are participating, including Stephen Curry, Shaun White, Sir Nick Faldo,
Michael Phelps, Jimmie Johnson, David Ortiz and Simone Biles. The athletes are raising
money for The Center for Disaster Philanthropy.

Participant, your task at hand is to create a fundraising program through a mobile application
and donate the raised funds to the Government of India to fight the ongoing pandemic. During
this entire process, your mobile application is supposed to bring awareness to your users on
how to successfully tackle the pandemic.

Deliverables:

1. Create unique strategies to convey this cause marketing to your audience

2. Choose a personality and how would you convince him/her to become your brand
ambassador
3. Make a presentation on your action plan to justify the same

Weightage: ★★
Submission deadline: 23/08/2020 – 4 PM

In case of any queries, contact:

Roshini Tribhuvan: +91 9148141243

P Roshan: +91 9133617619