Concept of consumer Health

Consumer health

Consumer health is a recently introduced subject in the context of our country.It

has been started in Nepal with the objective of making consumers aware of their
health. In the beginning,the concept of consumer health was initiated keeping in
mind the adverse effect to consumer while buying and using the medicines
randomly. Now the scope of consumer health has been winded as it deals with all
kinds of health problems created due to the consumption of the goods and products
available in the market and the available product and services the consumer use to
tackle with these problems like gym,health and fitness clubs,yoga classes etc.

Over the last couple of years, people all over the world have become more self-
aware of the importance associated with living a healthy lifestyle. Because of these
fitness has become a trend for millions of people, leading to a repid increase in the
size and popularity of the global fitness fitness industry. Despite the fact that the
vast majority of people now live more sedentary lives,an increasing number of
individuals are opting for a more proactive lifestyle; the benefits are plenty and
well-known.

When we look back on the evaluation of the fitness industry in India,it is

fascinating to see how the demand for fitness products and services has grown by
leaps and bounds over the last decade. The inflection point that the sector is
currently at,points towards a lot of positive development s in the future. The advent
of technology and the democratization of information has been one of the many
crucial factors that have led to the surge in consumers taking a greatrer interest in
fitness and actively seeking products and services to help them remain fit.

Most products and services in terms of gyms and fitness centers as even fitness
equipment. But this situation is changing gradually with the entry of new small
plyers in the market, who are leaveraging technology to create and deliver services
and products.Several start-ups in the fitness sectors are now targeting urban
consumers across verious age groups to market a range of solutions depending on
what they need. This includes everything from wearable fitness devices, digital
platforms where people can sign up for open gym memberships,to even state-of -
the-art fitness equipment. With the entry of technology and digitization in the
fitness domain, the current of structure of the market is in the triggers of mental
disaeases. 26% of all deaths in India happen due to cardioscutar disaeases small
studies suggest that one in 10 adults suffers from hypothyroidism. Harmonal
balance is very delicate and is easily disturbed by exposure to taxins,air
pollution,and even food rich in fats,sugar, and salt. Globally,14.2 million people
between the ages of 30-69 years, die prematurely each year from diseases like
heart attack,diabetes, and high blood pressure.

Availability of information has created awarness leading to the surge in consumers

taking a greater interest in fitness and actively seeking solutions to help them
remain lit. Most products and services in the market today are geared towards
providing consumers with new and exciting ways to maintain good health and
well-being. While many of these people visit gyms and fitness shape to gain more
strength. Many people today are discovering fun,engaging, and off-beat fitness
activities like Zumba,pilates, MMA,etc. On the other hand,the vise of professional
sports means that fitness products and solutions focused on athletes are rising
steadily in the market, indicating a substantial opportunity for some of the
emerging , as well as established players in the country.

The number of overweight and abese people in India doubled in the last decade.
India stands at 65 million abese citizens and this number is incresing at a very high
rate every year. Diabetes develops in adults due to poor eating habits and bad
lifestyle choices. India has the longest no. of diabetes ( 72 million ) with type ll at
50 millons. At least 150 million people in the country , affected by mental
disorders , require active medical intervention.Lack of social support,changing
diets abd economic instability are teh main triggers of mental disorders.

We will ensure that are leverage all conventional and non-conventional publicity
and advertising techniques to promote our training studio such as

 Encourage our loyal members to help us use the ward of Mouth made of
advertisement ( referrals)
 Advertise in sports magazines,local newspaper,local TV stations, and local
radio station.
 Promote online via our official website.
 List on local directories. ( Yellow pages)
 Leverage on the internet and social media platforms like ;
Instagram,facebook,twitters etc. At to promote our brand.
 Install our Bill Boards on strategic locations.
 Direct coupan mailing approach to introduce our training studios to residents
and corporates.
 Engage in roadshow from time to time to create awareness in the residential
areas.

Most products and services in the market today are geared towards
pproviding consumers with new and exciting ways to maintain good health
and well being. While many of these people visit gyms and fitness clubs to
get the better shape and gain more strength, those with to want to become
more fir and lead more active lifestyle having a no better option. A
combition of physical, mental and spiritual firness is must for the urban
population. The fitness industry in India is largely un organized and lacks a
definate structure to diffferentiate between diverse product and services
segments. Until a few years ago, the fitness isdustry was dominted by a
handful of large players, structure of the market in the midst of a major
averhaul, making way for more consolidation in the market.

SCOPE OF THE PROJECT

India is a story of growing middle class. With millions joining workplace

every year competing to sustain their careers, there is a compromise is made
unknowingly. Increasing physical inactivity, bad diets and falling health get
ignored to surview the vigous of the work-life. Frentic work
schedules,extensive travel, away sleep patterns,and diets bursting with trans
facts have only made us more prone to seniors health disorders than ever
before.

MARKET & STRATEGY

At the end of FY2018, revenues in the Indian fitness market amounted to

USD 908 million. Further growth in the segment,expected at a CAGR of 9.3
between 2018 and 2022, is expected to take the total market to the
whapping USD 1,296 million in 2022.

Organised players, global companies, and home-grown start-ups in the

fitness segments are affecting greater consolidation in the market,and going
vise to newer business models and revenue streams. The unique combination
of digitisation and fitness is allowing Indian consumers today to enjoy easier
access to convenient tech-driven services and products. Moreover,people are
also increasingly becoming aware of the many merits of working out
regularly, such as redusing stress, anxiety, and depression, and keeping other
diseases at bay. All of this points towards the brighter future for India's
fitness industry while enabling consumers to lead healthier lives.

The sports,fitness and wellness (SFW) market in India will grow from $35
billion in 2016 to grow from $35 billion in 2016 to $90 billion by
2022,creating 2.5 times more opportunity for peropheral products and
services such as per year and apparel, according to a report by praxis and
Your Nest Venture Capital.