Incontinence & Ostomy Care Global Market

–Forecast to 2026

Incontinence and Ostomy Care Global Market estimated to be worth $24.6

billion by 2026

IQ4I Research & Consultancy published a new report on “Incontinence and Ostomy
Care Global Market – Forecast To 2026” This report analyzes and studies the overall
market, major Drivers & Opportunities, Restraints & Threats in North America, Europe, Asia-
Pacific and Rest of the World.

IQ4I’s Report Contains 141 market data tables and 136 figures spread through 530
pages and an exhaustive TOC on “Incontinence and Ostomy Care Global Market”, [By
Product (Incontinence and Ostomy Care), Disease Type (Urinary Incontinence and
Fecal Incontinence), Product Type (Disposables (Adult Diapers (Underwear & Briefs,
Pads & Guards, Liners & Shields, Others), Incontinence Catheters, Incontinence Bags,
Anal Irrigation System, Pessaries and Others) and Implantable Devices (Sacral Nerve
Stimulation, Tibial Nerve Stimulation, Artificial Sphincters and Slings), Surgery Type
(Colostomy, Ileostomy and Urostomy), Product Type (Ostomy Bags (One-Piece
Ostomy Bags and Two-Piece Ostomy Bags), Skin Barriers, Deodorants, Irrigation
Products and Others), Utility (Security & Leakage Control, Protection & Cleansing,
Odor Control and Irrigation Products), Application (Women Health Related,
Neurological Conditions, Oncology, Urinogenital Diseases, GI Tract Diseases and
Others), End-Users (Hospitals, Home Care, and Others), Region (North America,
Europe, Asia-Pacific and Rest Of the World)].

Incontinence is the involuntary loss of urine or stool; this is a widespread condition and
varies with severity from small leaks to complete loss of control of the bladder or bowel.
Globally, it affects 4-8% of the population i.e., 440 million people worldwide. The two main
types of incontinence are urinary incontinence and fecal incontinence. Urinary incontinence
can be further classified as stress incontinence, urge incontinence, overflow incontinence,
mixed incontinence and functional incontinence. Conditions affecting the bladder and bowel
have a huge effect on all areas of an individual's life, from self-esteem and wellbeing to
quality of life.

Ostomy surgery is a life-saving procedure that allows bodily waste to pass through a
surgically created stoma on the abdomen into a ‘pouch’ or ‘ostomy bag’ on the outside of the
body. Globally, number of people living with ostomy is estimated to be 6 million and number
of ostomy procedures performed is 3 million in 2019. There are three main types of ostomy
surgeries, the surgery which will remove the part of bladder (urostomy), small intestine
(ileostomy) or large intestine (colostomy). According to IQ4I analysis, there were xx million
colostomy procedures performed in 2019. Depending on the disease or wound, an ostomy
may be temporary (to allow for healing and a return to normal elimination) or permanent. The
technological innovations and development of personalized products in incontinence and
ostomy care always improve the options available for disease treatment and getting better

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results. These advancements reduce healthcare costs and also it is beneficial for both
doctors and patients. Incontinence and ostomy care products like adult diapers, incontinence
bags, incontinence catheters, pessaries, implants (sacral nerve stimulators, tibial nerve
stimulators, slings and sphincters), ostomy bags, skin barriers, deodorants and irrigation
products are essential for effective management and treatment of incontinence and ostomy.

The incontinence and ostomy care global market is expected to reach $24,577.9 million by
2026 growing at a mid single digit CAGR from 2019 to 2026. Some of the factors such as
increasing population prone to aging-related medical conditions, increasing R&D spending
for developing innovative and technologically advanced products, and also the development
of more personalized products for greater patient comfort and care are driving the market
growth. Factors like growing prevalence of medical conditions such as women health-related
conditions (for e.g. childbirth, menopause), inflammatory bowel diseases (Crohn's disease
and ulcerative colitis), neurological diseases (multiple sclerosis, Parkinson’s disease, etc),
oncology (colorectal and prostate cancer) and others diseases, increasing in awareness &
acceptance of the condition of incontinence & ostomy and development of more
personalized products for greater patient comfort and care, growing economies and
increasing demand for better healthcare facilities in emerging markets are further
substantiating enormous growth opportunities of the market. Some of the hindrances to this
market growth are environmental concerns associated with disposable products, limited
reimbursement facilities, presence of low cost manufactures and alternative treatments that
include pharmaceutical drugs, exercises, electroceuticals, laser surgeries and
radiotherapies.

The incontinence and ostomy care global market is classified based on the product, utility
type, application, end-user and geography. Based on the product type, the market is
segmented as incontinence care and ostomy care. The incontinence care accounted for the
largest and fastest growing product segment is expected to grow at a mid single digit CAGR
from 2019 to 2026 primarily due to the growing prevalence of incontinence as a result of a
rapidly increasing aging population, increasing prevalence of targeted diseases, increase in
awareness and acceptance of the condition of incontinence and increasing focus on product
innovations. Incontinence care market based on disease type is further segmented into
urinary incontinence and fecal incontinence. Urinary incontinence is the largest and fastest
growing segment and expected to grow at a mid single digit CAGR from 2019 to 2026 due to
increasing demand for urinary incontinence products to manage the highly prevalent urinary
incontinence. Incontinence care market based on product type is further segmented into

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disposables and implants. Disposables segment holds largest revenue in 2019 and is
expected to grow at mid single digit CAGR from 2019 to 2026 due to technological
innovations in areas of infection control, newer absorption materials and personalization of
the products. The implant device segment is fastest growing segment and is projected to
grow at a high single digit CAGR of from 2019 to 2026 due increasing awareness about the
treatment for incontinence. In disposables segment adult diapers holds the largest revenue
in 2019 and is expected to grow at mid single digit CAGR from 2019 to 2026. According to
IQ4I analysis, global adult diaper consumption population is estimated to be xx million in
2019 and the number of adult diapers consumed is estimated to be xx million indicating a
penetration rate of xx% with an opportunity of xx% for adult diapers product manufacturers in
the market.

Incontinence and ostomy care global market is classified based on utility into security &
leakage control, protection & cleansing, odor control and irrigation products. Security &
Leakage control segment is the largest and fastest growing segment and expected to grow
at mid single digit CAGR from 2019 to 2026 due to increasing use of security and leakage
control device for management or treatment incontinence and stoma conditions and
increasing technological advancement in these devices to increase their efficiency.

Incontinence and ostomy care global market is classified based on application into
neurological conditions, oncology, urinogenital diseases, GI Tract diseases, women health
related and others. Women health related segment holds the largest revenue in 2019 and is
expected grow at mid single digit CAGR from 2019 to 2026 as women are more prone to
incontinence related problems such as damage to nerve controlling urine or fecal urge
during childbirth and impaired sphincter function which is a result of pelvic floor weakness
which in turn may be due to pregnancy & vaginal birth, surgeries related to uterus, aging and
weakness of the connective tissue. Oncology segment is the fastest growing segment at mid
single digit CAGR from 2019 to 2026 due to increasing prevalence of prostate cancer, colon
cancer, rectal cancer and bladder cancer.

The end-users of incontinence and ostomy care market have been segmented into hospitals
home care and others that consist of clinics and research institutes. Among these end users,
homecare accounted for the largest share in 2019 and is expected to grow at a mid single
digit CAGR during the period 2019 to 2026 due to the availability of better and
technologically advanced personalized incontinence and stoma management home care
products. The hospital segment is fastest growing market and is projected to grow at a mid

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single digit CAGR from 2019 to 2026 due to change in trend from incontinence and stoma
management option to various advanced minimally invasive treatments.

The incontinence and ostomy care global market by geography is segmented into North
America, Europe, Asia-Pacific and the Rest of the world (RoW). Among these regions,
European region dominated the incontinence and ostomy care global market in 2019 and it
is expected to grow at a low single digit CAGR from 2019 to 2026, mainly due to increasing
prevalence of targeted disease in the region, escalating geriatric population, increasing
penetration and adoption of advanced products and increasing R&D spending for developing
innovative and technologically advanced products.

The Asia-Pacific region is the fastest-growing region and grows at high single digit CAGR
from 2019 to 2026 due to increasing aging population in these countries, the increasing
prevalence of the targeted disease, increasing focus to remove social stigma associated with
disease, increasing per capita expenditure on healthcare needs, growing economies of
these regions and growing demand for incontinence and stoma management products.

Technological advancements are rapidly revolutionizing the incontinence and ostomy care
industry with innovative and value based, patient friendly devices emerging in the market
every other day. Some of the major advancements in this field include development of
sensor based adult diapers and ostomy bags, wearable diaper free devices and stimulation
devices, next generation antibacterial solutions, advancement in biomaterials and absorbent
technologies and next generation ostomy implants. For instance, Simavita Limited
developed Smartz (sensor) platform technology, is a low cost sensing technology
incorporated into diapers at the time of manufacture and provides accurate, real-time data
and information to parents and carers at home, in aged care facilities. Integration of sensor
technology in adult diapers helps in effective management of incontinence.

To avoid some of the complications associated with ostomy bags such as psychosocial
problems, unwanted noise, leakage, smell, skin problems, care, etc. According to a survey
conducted by UOAA found that the majority of ostomy bag-related issues experienced by
users were leakage, 49%, or leakage-related (i.e. skin irritation, moisture) and 86% of long
term ostomy bag users regularly experience waste leakage during bag use and while
replacing full bags. So there is increased focus on the development of next-generation
ostomy implants which is a breakthrough medical device in the form of discrete stoma plug
with a novel technology of value closing system which can replace the need for messy
colostomy bags and thereby improve the quality of life of people with ileostomy and

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colostomy by enhancing the restoring freedom, continence and ability to lead a normal life.
For instance, OstomyCure has developed a new revolutionary solution for ileostomy
patients. The TIES System (Transcutaneous Implant Evacuation System) promises a life
without skin barriers and ostomy pouches.

To gain more market share by bringing innovative and differentiated products to the market
and to stay abreast in the patient-driven market with smart and superior medical devices, the
incontinence and ostomy care product companies are constantly striving for the launch or
approval of innovative devices. For instance, in May 2019, Domtar Corporation launched
new Attends Premier (briefs, underwear and premium underpads) products in their most
absorbent and highest performing product line in the Attends family, This new product line
includes innovations like Dry-Lock Containment Core, SmartCool Breathability and
Confidence Cuff Elastics. Implantable devices used for the treatment for incontinence are
also gaining much importance in forecast period due to increasing new product development
and approvals. For instance, Medtronic designed a new InterStim Micro neurostimulator and
also its InterStim SureScan MRI leads. InterStim Micro is a rechargeable, implantable sacral
neuromodulation (SNM) device to treat patients affected by overactive bladder, urinary urge
incontinence, unobstructed urinary retention and fecal incontinence. January 2020,
Medtronic plc has received CE approval an InterStim Micro Neurostimulator and InterStim
SureScan MRI Leads and also in December in 2018, company received U.S. Food and Drug
Administration (FDA) approval of the InterStim smart programmer for use with the InterStim
system (sacral nerve stimulator system). In November 2019, Axonics Modulation
Technologies has received FDA approval for an SNM sacral nerve modulation system.

Inorder to take upcoming opportunities in the market, some of the companies are developing
innovative products in incontinence and ostomy care, which are currently in development
stage or to be approved by regulatory authorities or yet to be launched. For instance,
Affluent Medical developed ARTUS (First electronically activated artificial sphincter).
Company has received authorization from the French regulatory agency on medical devices
to carry out its first clinical trial in France and planning to launch the device in Europe in
2021.

Funding is needed in broader approach in many aspects of incontinence and ostomy care
research. Research on incontinence and ostomy care products is vital for improvement in
products. Some of the start-up companies are receiving funding for developing
technologically advanced products. For instance, UroMems has created an electronic

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artificial urinary sphincter (eAUS), an implantable medical device that treats Stress Urinary
Incontinence (SUI). In May 2020, the company secured €16 million in a Series B round, a
combination of equity and debt for initiating the first phase of clinical development program.
Ostoform Ltd, designed FLOWASSIST protection, a combination of advanced absorbent and
non-absorbent materials that prevent acidic output from contacting the patient’s skin. In
October 2018, company received €1.1m ($1.2) fund to do patient trials and regulatory
approval to commercialize its stoma seal in the US and Europe and also OstomyCure AS
received the Horizon 2020 EU grant of €2.5 Million ($2.8). This grant will further enable
OstomyCure to bring the TIES Solution to the market more efficiently. Funding will help to
brings innovative technologically advanced products in the market for effective management
and treatment for disease conditions.

The incontinence and ostomy care market is consolidated with the top ten players occupying
xx% of the market share and the remaining xx% of the market being occupied by other
players. The top players in incontinence and ostomy care market are Essity AB (Sweden),
Coloplast A/S (Denmark), Kimberly-Clark Corporation (U.S.), Unicharm Corporation (Japan),
ConvaTec Group Plc (U.K.), B. Braun Melsungen AG (Germany), Medtronic, Plc (Ireland),
Ontex (Belgium), Paul Hartmann AG (Germany), Procter & Gamble Company (U.S.),
Hollister Incorporated (U.S.), Salts Healthcare (U.K.), First Quality Enterprises, Inc. (U.S.),
Abena A/S (Denmark), Becton, Dickinson and Company (U.S.), Medline Industries, Inc.,
(U.S.) and Domtar Corporation (U.S.).

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Reasons for buying this report:

 Incontinence and Ostomy Care global market is projected to reach $24,577.9 million
by 2026 at mid single digit CAGR.
 Identification and analysis of the incontinence and ostomy care market by product,
utility, applications, end-users and geography.
 Revenue forecast of incontinence and ostomy care market and strategic analysis of
each sub segment with respect to segmental growth trends.
 Identification of major market trends, Porter's model, factors driving and restraining
the incontinence and ostomy care market.
 Reimbursement scenario, pipeline analysis, supply chain, major company’s product
and application matrix, region wise market penetration analysis of Adult diapers,
Colostomy, Ileostomy and Urostomy.
 Global individual market share of Incontinence and Ostomy Care products,
Incontinence care, Ostomy Care and Adult diapers (NA, EU, APAC and RoW).
 Global and Regional adult diaper and ostomy bag consumption.
 Identification of key technology developments and innovations driving the market.
 Analysis of the opportunities for stakeholders by identifying the high-growth
segments of the market.
 Revenue forecast of incontinence and ostomy care market with respect to North
America (U.S., Rest of North America), Europe (Germany, U.K., France and Rest of
Europe), Asia-pacific (Japan, China, India and Rest of Asia-Pacific) and Rest of the
World (Brazil, Rest of LATAM, Middle East and Africa).
 Profiles of major players in incontinence and ostomy care market and analysis of
their product offerings, financial revenue, business strategies, SWOTs and market
shares.

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FIGURE 1

INCONTINENCE AND OSTOMY CARE GLOBAL MARKET SEGMENTATION

Incontinence and Ostomy Care Global Market

Product Utility Application End-User

Leakage Women
Hospitals
control Health
Incontinence Ostomy
Care Care GI Tract
Odor control diseases Homecare
Ostomy
Bags Protection &
Implant Oncology Others
Disposables Cleansing
Devices
Skin barrier
Neurological
Irrigation conditions
Adult Diaper SNS Deodorant
Urogenital
diseases
Incontinence Irrigation
Catheter TNS
products
Others
Incontinence
Artificial
Bags Others
Sphincters
Anal
Irrigation Slings

Pessaries

Others

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