YOUR BRAND “VISION & VALUES” - Where it all begins…

The starting point for building your Brand DNA foundation begins with getting clear on your VISION &
VALUES.

All great brands are built upon a CLEAR & DISTINCT vision of how they want their work to impact out in
the world.

A successful BRAND VISION will be ‘purposeful & inspiring” and will always remind you & others of your
higher purpose & the contribution you want to make.

Take a minute to reflect upon the following questions:

YOUR ‘BRAND VISION’

What do you positively want to be known for out in the world?

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What ‘unique’ contribution do you want to make through the work you do?

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What inspires you & motivates you to do what you do?

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Based on your answer’s above….


What might be a possible BRAND VISION for you?

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DEFINING YOUR KEY “VALUES”

Your values are the “core” guiding principles of your entire brand. It’s where everything starts & will
represent all the things you “stand for” & believe in. It’s all the things you couldn’t imagine your life
without.

Take a minute to reflect on the VALUES you’d like represented in your business & brand.

What do you consider your top 3 values: How do these values show up in your work?


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