xv

TABLE OF CONTENTS

Page
TITLE PAGE i
APPROVAL SHEET ii
DEDICATION iii
ACKNOWLEDGMENT iv
ABSTRACT vi
TABLE OF CONTENTS xv
LIST OF TABLES xix
LIST OF FIGURES xx

Chapter I - INTRODUCTION

Introduction 1

Statement of the Problem 3

Null Hypotheses 3

Significance of the Study 4

Scope and Delimitations of the Study 5

Chapter II - REVIEW OF RELATED LITERATURE AND

CONCEPTUAL FRAMEWORK

Related Literature 6

Related Studies 15

Theoretical Framework 19

Conceptual Framework 21

Definition of Terms 22
 xvi

Chapter III - RESEARCH METHODOLOGY

Research Design 25

Respondents and Informants 26

Locale of the Study 28

Research Instruments 30

Data Gathering Procedures 31

Statistical Treatment 32

Data Interpretation 33

CHAPTER IV – PRESENTATION, ANALYSIS AND

INTERPRETATION OF DATA

Descriptive Statistics 34

Frequency of Social Networking Participation 34

Among Male Respondents: Social Networking
Sites and Location

Frequency of Social Networking Participation 35

Among Male Respondents: Accounts, Frequency
and Duration

Frequency of Social Networking Participation 38

Among Female Respondents: Social Networking
Sites and Location

Frequency of Social Networking Participation 39

Among Female Respondents: Accounts,
Frequency and Duration

Frequency of Social Networking Importance 41

Among Male Respondents

Frequency of Social Networking Importance 43

Among Female Respondents
 xvii

Frequency of Academic Performance Among Male 46

Respondents

Frequency of Academic Performance Among 49

Female Respondents

Inferential Statistics 50

Correlations with Alpha Values 52

Findings of the KII Interview 60

CHAPTER V – SUMMARY, FINDINGS, CONCLUSIONS

AND RECOMMENDATIONS

Summary 63

Findings 64

Conclusions 67

Recommendations 69

BIBLIOGRAPHY

A Books 73

B Journals and Magazines 73

C Online Sources 76

APPENDICES

A Questionnaire 78

B Key Informant Interview Questionnaire 80

C Letter to the President 81

D Letter of Approval for the Parent or 82

Guardians

E Letter to the Principal 83

 xviii

F Letter to the Adviser 84

CURRICULUM VITAE 85