A primary marketing research technique used by most companies is _____.

 
 

A. leaflet distribution

B. telephone surveys

C. trade association reports

D. target marketing reports

John wants to start his own fruit juice and beverage company. He is aware of the large number of
competitors in this industry and of the fact that his product should not be very costly. To
differentiate his product from that of his competitors, he decides to sell his beverages in specially
designed containers that keep the juice fresh for 7 days even without refrigeration. John is
focusing on the _____ component of the marketing mix. 
 

A. place

B. pricing

C. packaging

D. product

A penetration price refers to: 

 

A. the high prices set by fur retailers.

B. a published price that remains the same for a long time.

C. the different price levels set for different lines of merchandise.

D. a price set relatively low to secure market acceptance.

_____ are long, usually half-hour TV ads that can be effective in helping small firms keep
growing and enter markets once dominated by giant competitors. 
 

A. Circulars

B. Infomercials

C. Display ads

D. Product placements

_____ of a company is its current assets, less current liabilities, that a firm uses to produce goods
and services and to finance the extension of credit to customers. 
 

A. Debt capital

B.  Equity

C.  Flexcomp

D. Working capital