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And (Johnsen, 2015) simplified it to formula (b), where formula (c) is discount factor, meaning
(k) the discount rate and (t) the year. A higher NPV will make the project more profitable (Hori
and Osano, 2014) the findings are shown below for both projects using the formula given and
the discount rate of 10 percent.
Formula (d)
However, the above formula cannot correctly applied when calculated manually, and so it’s
best to use a computer system such as Excel to automatically calculate it (Johnsen, 2015).
With Excel we were not only able to measure all IRRs but also to use specific return values to
map the NVP chart 1 and 2 below.
Chart 1: NPV for Project Aspire
Chart 3: NPV and IRR for Project Aspire and Project Wolf
In conclusion, looking into the Wolf project payback period is in better position than project
Aspire, because will recover invest faster than in the project Aspire. Regardless of the
approaches that proposing that the project Wolf is better than the project Aspire, financial and
non-financial, should be taken into account.
3.2 Other financial factors to be considered in the decision
To make an optimal capital investment decision we need to realize that every expected future
cash flow is exposed to both, risk and uncertainty. Although uncertainty denotes conditions
that cannot get allocated probabilities, danger applies to events that can arise at a frequency
point that will result in a change in the anticipated return (Watson and Head, 2011). The
project Aspire is less aggressive than the project Wolf, because the goal of the first project is
to expand the existing range of items and to attract both current and future purchasers. At the
other side, the project Wolf seeks to open up a new direction for the business which will
prefer to appeal to a particular form of customer, rendering that a higher cost option (Viscione
and Neuhauser, 1974). In order to address this problem, we will use the Estimated Net
Present Value (ENPV), which is "the average number of potential NPVs weighted by their
chance of occurrence" (Hori and Osano, 2014). In order to quantify this, we can use the
NPVs with a discount rate free of 10 percent and we will apply a discount rate of 15 percent
for the NPV with risk. We will use the corresponding NVP seen in Appendix 3 and 4
respectively. For the project Aspire method, because it is less costly, we will give the risk-free
rate a 75 percent likelihood (P) and the 15 percent rate a 25 percent. Nonetheless, we will
give 50 percent chances to each one for the Wolf project, due to its higher degree of risk. We
will consider the findings in figure 9 below, complete estimates are in the appendix 2.
Table 8: Discounted Payback Period for Project Aspire and Project Wolf
Table 8 reveals that the DPB duration for the project Aspire is already in the fourth year,
whilst the project Wolf is now in the third year. This assumes that the project Wolf will regain
the initial cost by the third year, whether or not we take into consideration the tame valuation
of capital.
3.3 Non-Financial consideration
Even if financial requirements do point to a definite project, we can also consider non-
financial considerations which have a large subjective dimension and which cannot be
calculated by costs and benefits. (Johnsen, 2015) and (Brunner, 2016) conclude that the
business culture is the most important non-financial factor to be measured. The chosen new
initiative should be aligned with the business philosophy in regards to its purpose and values,
since this is typically one of the key reasons most acquisitions and mergers collapse. We
would also discuss the need to satisfy customer needs in regards to organizational culture,
and the best approach to achieve so is to insure that companies remain dedicated to the
quality of their goods. Both components must be regulated by the leaders of the company
and cannot be expected.
3.3 Competition.
The project Wolf must face a new business climate, where the key players are already
established, by moving the organization in a different direction, becoming a challenge for the
AYR Co. However, the project Aspire faces a different form of danger, linked to this issue: the
impact of cannibalization. According to (Davis, 2006), this phenomenon is associated with a
reduction of five sales of a product due to the introduction of a new line of goods which may
steal market share from the current company. The project Aspire would extend the existing
product range by introducing new products targeted at the same consumer base but will not
automatically contribute to market share benefit. Another important thing to address in future
is the potential to extend (Hori and Osano, 2014) assume that the project Wolf concept
leaves more space for expansion as it opens up a new product range, allowing both the
existing and the current lines to be extended in the future. On the other side the project
Aspire scheme, as an expansion itself, makes it less likely the new growth will arise again
along the same section.
3.4 Final Recommendation
We will base our final decision on the financial and non-financial factors addressed in this
report. The following Table 9 summarizes each item analysed. Investment appraisal
development framework aim to framework project Wolf percentage gap
5. Conclusion
The simple investment assessment methods used have shown that the project Wolf is the
right way to invest. To affirm our decision, we used other methods which proved that this
project would be better than the alternative, the Aspire project, including taking into account
the risk factor. We are now evaluating non-financial considerations prior to final decision.
Then we evaluated the board's two sources of funding and their costs that led us to conclude
that the long-term debt was the right option. Finally, we analysed the effect of the decision on
the WACC, the potential borrowers and lenders to finalize the analysis in the journal.
6. References
Brunner, M., 2016. Sabotage in Capital Budgeting: The Effects of Control and Honesty on
Investment Decisions. SSRN Electronic Journal,
Davis, P., 2006. Measuring the Business Stealing, Cannibalization and Market Expansion
Effects of Entry in the U.S. Motion Picture Exhibition Market. Journal of Industrial
Economics, 54(3), Pp.293-321.
Gombola, M. and Marciukaityte, D., 2007. Managerial Over optimism and the Choice
between Debt and Equity Financing. Journal of Behavioural Finance, 8(4), pp.225-235.
Hori, K. and Osano, H., 2014. Investment timing decisions of managers under endogenous
contracts. Journal of Corporate Finance, 29, pp.607-627.
Johnsen, Å. 2015. Strategic Management Thinking and Practice in the Public Sector: A
Strategic Planning for All Seasons? Financial Accountability & Management, 31(3),
pp.243-268.
Nuno Moutinho and Helena Mouta, 2018. The Importance of Strategic Analysis in Investment
Appraisal. China-USA Business Review, 17(10).
Pasqual, J., Padilla, E. and Jadotte, E., 2013. Technical note: Equivalence of different
profitability criteria with the net present value. International Journal of Production
Economics, 142(1), pp.205-210.
Viscione, J. and Neuhauser, J., 1974. Capital Expenditure Decisions in Moderately Sized
Firms. The Financial Review, 9(1), pp.16-23.
Watson, D. and Head, A., 2011. Corporate Finance. New York, NY: Financial Times/Prentice
Hall.
7. Appendix
Appendix 1: Calculations Payback Period for Project Aspire and Project Wolf
Appendix 2: Calculations ENPV for both Project Aspire and Project Wolf