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INTRODUCTION
I. NISSAN COMPANY

ABOUT NISSAN PHILIPPINES, INC.

Nissan Philippines, Inc. (NPI), was founded on September 23, 2013 and is a joint venture
formed by Nissan Motor Co., Ltd. (Nissan) and longtime partners Universal Motors
Corporation (UMC) and Yulon Philippines Investment Co. Ltd. (Yulon). Nissan holds a 51%
stake in the company while UMC and Yulon each owns 24.5% of the outstanding and issued
shares.
On March 2014, NPI began operations as the sole national sales company for the Philippines
unifying the Nissan brand under one umbrella. Since it began operations, NPI has become
one of the fastest growing automotive companies in the Philippines, closing Fiscal Year 2017
with a 38% growth versus the previous Fiscal Year. NPI has also spearheaded the aggressive
expansion of its dealership network, with a total of 42 dealerships which can be found in key
cities nationwide.
NPI intends to reinforce its brand image and grow its share in the market by broadening its
product lineup with exciting vehicles, strengthening sales and fortifying its service across
the nation.
As a corporation Nissan is committed to driving growth across the ASEAN region. A key
future target in its ASEAN mid-term plan is to more than triple sales across the region to
500,000 units and achieve 15% market share. Nissan believes that the Philippines is one of
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the key markets in the region and is an important component to achieving its goals. The
establishment of NPI is an illustration of the company's commitment to the Philippines and
the region.
About Nissan Motor Co., Ltd.
Nissan Motor Co., Ltd., is Japan's second-largest automotive company, its headquarters are
in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with
approximately 236,000 employees globally, Nissan sold more than 4.9 million vehicles and
generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012.
Nissan delivers a comprehensive range of more than 60 models under the Nissan and Infiniti
brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission
mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the
best-selling EV in history.

II.
A. VISION, MISSION, AND GOALS
Vision:
Enriching people's lives, building trust with our employees, customers, dealers,
partners, shareholders and the world at large.
Mission:
To provide unique and innovative automotive products and services that deliver
superior measurable values to all stakeholders in alliance with Renault.
Goals:
1. Nissan aims for a long-term goal for reducing CO2.
2. Nissan aims to halve the number of fatal and serious injuries from accidents
involving Nissan vehicles in Japan by 2015 compared with 1995. Based on
analysis of real-world accidents, Nissan has been working progressively to
design and engineer safer vehicles.
3. Nissan seeks to make cars that will be appreciated for their Nissan qualities by
all users in all situations.
4. Nissan aims to promote Amazing Value and Artisanship.
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B. HISTORY

Masujiro Hashimoto founded the Kaishinsha Motor Car Works (Kaishinsha jidōsha kōjō A
Good Company Automobile Manufacturer) 1 July 1911; 108 years ago in Tokyo's Azabu-
Hiroo district, Japan's first automobile manufacturer. In 1914, the company produced its first
car, called DAT.

The new car's model name was an acronym of the company's investors' surnames:

• Kenjiro Den (Den Kenjirō)

• Rokuro Aoyama (Aoyama Rokurō)
• Meitaro Takeuchi (Takeuchi Meitarō)

It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co.,
Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun
passenger cars. The vast majority of its output were trucks, due to an almost non- existent
consumer market for passenger cars at the time, and disaster recovery efforts as a result of
the 1923 Great Kantō earthquake. Beginning in 1918, the first DAT trucks were produced for
the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use
or utility) produced small trucks using parts, and materials imported from the United States.

In 1934, Aikawa separated the expanded automobile parts division of Tobata Casting and
incorporated it as a new subsidiary, which he named Nissan Motor Co., Ltd. (日産自動
車 Nissan Jidōsha). The shareholders of the new company however were not enthusiastic
about the prospects of the automobile in Japan, so Aikawa bought out all the Tobata Casting
shareholders (using capital from Nihon Industries) in June 1934. At this time, Nissan Motor
effectively became owned by Nihon Sangyo and Hitachi.

In 1935, construction of its Yokohama plant was completed. 44 Datsuns were shipped to
Asia, Central and South America. In 1935, the first car manufactured by an integrated
assembly system rolled off the line at the Yokohama plant. Nissan built trucks, airplanes, and
engines for the Imperial Japanese Army. In November 1937 Nissan's headquarter was
moved to Hsinking, the capital of Manchukuo. In December the company changed name
to Manchuria Heavy Industries Developing Co (MHID).
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In 1940, first knockdown kits were shipped to Dowa Jidosha Kogyo (Dowa Automobile), one
of MHID's companies, for assembly. In 1944, the head office was moved to Nihonbashi,
Tokyo, and the company name was changed to Nissan Heavy Industries, Ltd., which the
company kept through 1949.

C. FOUNDER OF THE COMPANY

Masujiro Hashimoto was the mechanical engineer who founded the Nissan. He was sent by
Japan's Ministry of Agriculture and Commerce to study manufacturing in America, where he
spent three years working for a New York manufacturer of steam engines.

II. BY DEPARTMENT
• HUMAN RELATIONS
Human relations department is designed to develop interpersonal and intergroup
adjustments in a workplace or any organization. Relationships between employees
and management are of substantial value in any workplace. Human relations is the
process of training employees, addressing their needs, fostering a workplace culture
and resolving conflicts between different employees or between employees and
management. Understanding some of the ways that human relations can impact the
costs, competitiveness and long-term economic sustainability of a business.

• SALES
In any organization, the sales department plays a pivotal role in the success of
the business. The unique and important role of sales is to bridge the gap between the
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potential customer’s needs and the products/services that the organization offers
that can fulfil their needs.
Having a strong sales team is crucial to the success of a company because the
sales department is responsible for making sales, growing your business and
retaining existing customers. Ultimately, the most important function of your sales
department is maintaining relationships with your customers. This personal touch is
the key to happy, long-term client relationships, not to mention increased
profitability.
sales department is the direct link between a company’s product or service
and its customers. However, a well-trained sales department does more than making
sales. Your sales staff builds relationships with your customers. Further, a quality
salesperson helps identify a customer’s unique needs and makes sure that those
needs are met. Since salespeople have direct contact with your customers on an
ongoing basis, they become privy to personal information that helps make sales
interactions smoother and friendlier. A highly trained sales professional tailors sales
pitches to the individual customer and learns the ins and outs of their needs.

• OPERATIONS
• FINANCE/ACCOUNTING

III. IDENTIFY THE PROBLEMS

• HUMAN RELATIONS
1. Hiring of employees
2. Career training and development

• SALES
1. Customer-specific problems
2. Sales vs. Parts
• MARKETING
1. Strategy
2. Competitors
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3. Ads/Social Media

• FINANCE/ACCOUNTING (Bella)
1. Budget
2. Financial Statements

V. PROBLEM ANALYSIS
• HUMAN RELATIONS
1. Hiring of employees
Based from the interview that we had with one of the managers in Nissan
Cagayan de Oro, Inc., they had a hard time hiring people to work in the company and
this is because they are looking for the best individual for the job that they are
offering. Hiring employees are not easy. It takes time and patience in choosing an
individual that qualifies for the position being offered.

A SWOT Analysis with regards to hiring an employee will be presented below to

deeply understand how hiring an employee may also lead to a problem in a
workplace.

Strengths Weaknesses Opportunities Threats

Choosing a qualified Hiring an individual Hiring employees Having a very high

individual for a job just because you that are qualified for standards in
will greatly help the are associated with the job and that will choosing an
company boost its each other will put really have an employee will also
productivity. to waste the impact on the have a negative
Moreover, even if company’s company’s impact on the eyes
there are just resources and will reputation or image of the public and
enough employees lead to an will entice other this is because
in a workplace, as opportunity cost. people as well to applicants would
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long as all There might be enter and apply in think that they are
employees are other people who the company. With not qualified for
doing well in their are willing to be this, a lot of people the job and or they
tasks, then surely part of improving would love to be part do not fit for the
the company will the company’s of the company job when in fact
also be able to performance and because they know they are. They will
improve its are very qualified that it will also help then tend to apply
performance. In for the position but them improve as an in another
terms of hiring was not able to individual. company in which
employees, it must showcase their they are certain
also follow the rule talents just because that they will get
quality over they do not have hired. As a result,
quantity. any backer form the the company’s
company. This is competitors will
actually a get to have the
company’s loss and qualified
not his/her’s. applicants to work
in their company.

2. Employee’s salaries and benefits

Career development training is designed to give professionals the opportunity

to evaluate and plan their employment futures, as well as expand their job-related
skills and knowledge. Based from our interview, some of the employees are tired of
their jobs and want to resign. This became a problem for Nissan since they
compensate their employees well, even their manager have told us that no matter
how tiring her job is, she won’t quit because she is being paid well. The problem with
this is that some of its employees are not motivated and interested in doing their jobs.
They just see it as a responsibility and not as a passion.
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To better understand the problem in this scenario, a SWOT Analysis is

presented below.

Strengths Weaknesses Opportunities Threats

Nissan They seldom If they have a great and Employees might

compensates well conduct trainings effective training and resign and transfer
its employees and and developments career development for to other companies
with that, no to its employees. its employees, other that might give
matter how hard And if they are any, people will get better options and
and tiring the not all employees attracted to what opportunities to the
tasks are, they are are given the Nissan can offer to its individuals. As a
willing to stay privilege to employees. It will push result, the company
and continue on experience such them to apply for might lose its best
their jobs. things. Nissan and be part of and qualified
the family. Also, this employees.
could be a way to boost
the image of the
company and its
productivity.

• SALES
1. Customer-specific problems
Part of the scope of the work of the sales department is to effectively communicate to the
potential and existing customers in order to establish good relationship with them and make
sales. According to our interview with the sales manager of Nissan CDO, one of the major
problems in their department is the customers themselves. This problem is analyzed
thoroughly below:
• Sense of entitlement
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We always hear that customers are always right. This always seems to be a
source of conflict since this is of course not true at all times. But in the perspective of
the sales department, it should always be the guiding statement in order to guarantee
sales. Sometimes, customers and buyers act arrogant and entitled because they put a
lot of importance on themselves. Since they think that they are the most crucial need
of the company, which is anyhow true, they act beyond the acceptable means of
interacting with people. The challenge for the sales department is on how they are
going to patiently and effectively deal and handle these kinds of situations. Most of
the times, they just bear with the customers and not take anything to heart in order
to achieve their individual goals and objectives that are in line with the company’s.

Strengths Weaknesses Opportunities Threats

Nissan is The negative If the employees If this happen on a

effectively able impact of this continue to bear with regular and timely
to handle these comes with the these situations, the basis, employees
kinds of employees’ opportunities for an might resign and
situations feeling of increased sales exist transfer to other field
because they inferiority because they are more of industries where
have oriented towards the patient, they are being treated
themselves customers. Since understanding, and better and which
beforehand to set they are also attentive towards the could give them
their minds on humans, needs and wants of the better options and
the goals and not employees could potential buyers which opportunities to the
on the setbacks, tend to lessen create a good image of individuals. As a
especially from their own esteem the company on the result, the company
the customers. if these happen to perspective of the might lose its best
them on a regular customers. and qualified
basis. employees.

2. Sales vs. Parts

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There is always a conflict between sales department and those who handle the parts. This is
because when the sales department has accomplished and made successful sales, the car
might not be available on hand because it might be missing other crucial parts. This is under
the scope of the parts division. When this happens, the buyers complain regarding the
delayed releasing of their cars. Although the parts division is responsible for the delay, the
blame is put on the sales department.
• Customer specification
Sometimes, just when the department’s about to secure a sale, customer
specifications come in the way. Examples of this specification are color and
demand date of releasing. Sometimes, the sales department can’t keep up with
these specifications given that they have limited time and limited resources given
under their jurisdiction.

Strengths Weaknesses Opportunities Threats

By agreeing to the It is clear that the Through this, many Because the
specifications of reason why this positive customers’
the customers, happens in the first possibilities could specifications are
Nissan is being place is because there arise and start to not met, buyers
assured of the is no clear and direct exist. When the could start
goodwill that they communication specifications of searching in other
gain by giving between the two the customers are car companies to
attention and departments. not available, the buy their car from.
recognizing the Conversely, because of company could Since customers
needs of their this, Nissan’s image offer the available are usually not
buyers. This could be negatively alternatives or willing to
means that they affected and be labeled options which compromise with
secure the spot of as non-responsive to could also be an their wants and
having a good the needs and wants of opportunity to needs in a
name in the their buyers/potential lessen the number commodity like a
market. customers. of oversupplied car, they might
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cars in the start looking for

company. other companies to
buy cars from.

• MARKETING

Based from the Interview conducted on 1st of October 2019, with the general manager in
Nissan Cagayan de Oro, Inc., it is not an easy fit to look for strategies suited for your company
and a strategy that is efficient enough for customers to buy from the company or come back.
For a large company like Nissan, it would seem that finding strategies would be swift but the
world is constantly changing and competitors are always trying to innovate their own
products, so finding a way to top that takes time.

A SWOT Analysis with regards to strategy and Nissan’s competitors will be presented below
to deepen the understanding of the marketing problem which is the strategy and
competitors.

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

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Nissan uses Since Nissan is a The name is already Market is ruled by hybrid
multi-level latecomer to the known for a majority cars like Toyota which
distribution hybrid of some countries includes the Prius and
strategies to technology, it is a thus diversification Camry. This could
make its offerings difficult task to of products could potentially decrease
available to the put the brand work and new ways numbers of customers that
end customers. out there of promoting the the brand currently has if
Channels such as through ads and brand could take less marketing/promotion
company-owned make it long- since Nissan is strategies of the marketing
showrooms, lasting. already a strong managements are not
dealerships, brand. efficient.
Though Nissan
direct-selling
already has Pursue promo deals. Nissan might be left behind
agents),
existing from the industry’s
authorized Bigger market for
relationships, its competitive brands in
service centers, entry.
brand name is relation to making effective
resellers and the
still considered promotion strategies.
e-commerce
small in
sites.
comparison to
Nissan Toyota and Ford.
advertising
strategies are
strong and
attention-
grabbing.

• FINANCE/ACCOUNTING

1. Budget
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A budget is based on a set of assumptions that are generally not too far distant from
the operating conditions under which it was formulated. The problem of the finance
department is to ensure that the actual expenses is within the allocated budget. There are
some instances wherein the cost structure can be unaligned to the goals because of sudden
economic downturn.

Strengths Weaknesses Opportunities Threats

As of now, Nissan has a Too tight budgets There will be an Having a good
good budget wherein may limit their opportunity to budget could
all of their actual opportunities to stand back and potentially lead to
expenses does not expand and review the budget misbudget in other
exceed the cost. With invest in other within the control departments due to
this, Nissan’s Finance sources of funds. of the company. its lack of flexibility
and Accounting to adapt to sudden
Department is doing a circumstances .
great job in making
sure that they would
not incur many losses.

2. Financial Statements

One of the biggest challenges in making a financial statements is to ensure that it is

relevant and faithfully represented. Having no control of the assets of the company may
result to fraud which may lead to the improper use of assets that is beyond the company’s
benefit hence, having the perpetrator its personal gain. With this, Nissan uses Accounting
Information System in order to limit the possibility of fraud.
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Strengths Weaknesses Opportunities Threats

The system can be Due to the passage of This could lead to Being behind
used by time, systems need to widely available the trend may
accountants, be improved, hence the financial lead the
consultants, system used by Nissan information to competitors
business analysts, should continuously entice investors to into an
managers, chief update the accounting source additional advantage that
financial officers information system to funds for can decrease
(CFOs), auditors, meet the demands continuous Nissan’s market
regulators and tax globally and to be expansion and share.
agencies to ensure updated in the latest realization of
that it is faithfully systems, thus, corporate goals.
represented. incurring additional
cost.

V. SOLUTIONS

HUMAN RESOUCES

• Communicate the benefits of the change for everyone. Regular staff meetings are a
good place to start. When your team understands the why, how, and when of the
change, they’ll be more likely to get on board.
• Leadership development is critical in keeping your management team engaged and
motivated and prepares them to take on more responsibilities in the future. Make it
part of the culture. Create opportunities for them to use their strengths every day.
Accomplishing goals will motivate them and give them a chance to develop their
skills.
• Even though salary is important, it isn’t always the most important factor for job
candidates. Creating a system to reward employees for excellent performance is one
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way to make up for a lower salary. In addition, consider offering incentive programs
such as profit sharing or bonuses, which can be a win-win for the employee and the
company.
• One of the best ways to find the right people for your business is to use a staffing
company. They provide temp-to-hire solutions that allow you to try out new
employees with little to no risk. You’ll save time, money, and frustration, and maybe
even find a future executive or business partner.

SALES

• Review sales and marketing material available on your company site and look for
gaps. Particularly, make sure that Web content reflects all of the different buyer
personas and use cases you’ve become aware of by talking directly to prospects and
customers.
• Work with your marketing colleagues and Web designers to enact a “progressive
profiling” strategy. By inducing prospects to submit more details about themselves
throughout the sales funnel, you’ll learn whether they are qualified long before you
make a call.
• Make sure every member of the team is getting the business intelligence they need to
see the big picture. Shift to a modern CRM. If there are enterprise tools used by your
sales team, be sure that everyone knows how to use them. Leave Post-It notes and
Excel spreadsheets behind.
• Push for a modern data analytics suite across all Web properties. Good analytics will
not only tell you how prospects get to your site, but what they do once they’re there.
A weekly analytics report can give you a heads up on prospect thinking.

OPERATIONS

• Take a look at your spending and see what can be cut back. Any service that’s surplus
to your team or your customers’ requirements should be scaled down. Quick fixes like
cloud computing, free video call services, telecommuting where possible, and renting
rather than buying office equipment, can all be useful here.
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• Detail a set of performance indicators that show how well your team and your
business is performing. Rather than using simplistic finance indicators, it can be
highly beneficial to identify, clarify and agree upon the expectations of respective
teams. Identify how the results will be measured, monitor the progress made and
evaluate performances at the end of the management cycle.
• Consider investing in a consultant or a third party who can monitor how you’re
perceived online and can pinpoint where you’re going wrong with your customer
service. They’ll help with everything from choosing the right customer-facing
employees to streamlining the handoff process.

FINANCE/ACCOUNTING

• Audit all your products and services to determine the all-inclusive cost of delivering
your products and services. This step is difficult but necessary. Once you have
determined the all-inclusive cost, do the following:

1. If you can, raise the prices of products/services that have weak margins

2. If you can’t raise prices, consider dropping products/services that have weak margins

3. Ensure that all proposals price your products according to their cost

• Review the commercial credit of your clients before you extend payment terms.
Provide terms only to clients who have good credit and a solid payment record.
Others should prepay until they have built a track record with your company. This
strategy may cost you some sales. However, it will only cost you clients who were
deemed credit risks to begin with.

• Fine-tune your inventory so that you stock items for the shortest possible time
before being sold or used in the manufacturing process. The amount of product you
keep in stock depends on your volume, sales forecasts, available cash, and supplier
capabilities. Monitor inventory levels carefully. Having key products out of stock is a
sure way to lose clients.
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• Companies that re-sell products can also use purchase order financing to finance
large sales that exceed their cash flow capabilities. When used correctly, purchase
order financing can improve your cash flow and allow you to finance the supplier
expenses associated with large orders.
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1. CVS – STUDENTS

Name: Alfanta, Nicole May T.

Age: 19

Course and Year: BS Accountancy - 2

Address: Blk 47, L9, Barra, Opol, Misamis Oriental

Educational background:

2018-Present: 2nd year college in Xavier University – Ateneo de Cagayan

2016-2018: Senior High School Graduate in Cagayan de Oro College – Carmen Campus

2014-2016: Junior High School Graduate in Merry Child School

2006-2012: Grade School Graduate in San Benildo Integrated School

Skills/Talents:

· MS Word, Powerpoint and Excel literate

· Speaks English

· Social

· Works well with others

· Knows how to entertain

Hobbies: Reading, listening to music, watching movies

Motto: “Can’t taste the sweetness without the sweat.”

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Name: Gara, Fritz Roque B.

Age: 20

Course and Year: BS Accountancy - 2

Address: Pabayo – Tomasaco 1st Cagayan De Oro City

Educational background:

2018-Present: 2nd year college in Xavier University - Ateneo de Cagayan

2016-2018: Senior High School Graduate in Xavier University Senior High School

2012-2016: Junior High School Graduate in Pagantucan Community High School

Skills/Talents:

• Computer Literate
• Good Communications Skills
• Goal Oriented
• Problem Solver
• Strategic thinking

Hobbies:

• Dancing

• Reading

Motto:

“If life gives you salt, just add tequila”

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Name: Guiling, Anna Azriffah Janary S.

Age: 19

Course and Year: BS Accountancy - II

Educational background:

2018-Present: 2nd year college in Xavier University - Ateneo de Cagayan

2016-2018: Senior High School Graduate in MSU Main – Senior High School

2012-2016: Junior High School Graduate in MSU Institute of Science Education - Science
High School

Skills/Talents:

• Microsoft Word, Excel, and Powerpoint literate

• Analyzing Financial Statements
• Have knowledge of Accounting Standards and Procedures
• Have knowledge in SAP Business 1
• Can handle stress and work under pressure
• Can perform critical thinking and analysis
• Team-player; goal-oriented;

Hobbies:

• Reading books/journals

• Watching documentaries/movies/series

• Singing

Motto: Do whatever makes you happy. It’s your own story to live.
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Name: Ortiz, Isabella Anne

Age: 19

Course and Year: BS Accountancy - 2

Address 418 Hayes St. Pinikitan CDOC

Educational background:

2018-Present: 2nd year college in Xavier University - Ateneo de Cagayan

2016-2018: Senior High School Graduate in Xavier University – Ateneo de Cagayan

2012-2016: Junior High School Graduate in Gusa Regional Science High School

Skills/Talents:

• Can communicate efficiently both written and spoken,

• Have good analytical skills and proper time management,
• Proficient in using a computer and capable of making financial statements without
error
• Have attended multiple seminars that is useful in the field of finance.
• Have multiple experiences regarding holding a major position in an organization.
• Capable of juggling my studies and my organizations given the fact that I was an
active member of an organization and still be able to have good grades.

Hobbies:

• Watching movies
• Organizing

Motto: If you can dream it, you can do it.

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Name: Senalista, Alyzza Faye

Age: 18

Course and Year: BS Accountancy - 2

Address: Gusa, Cagayan de Oro City

Educational background:

2018-Present: 2nd year college in Xavier University - Ateneo de Cagayan

2016-2018: Senior High School Graduate in Corpus Christi School

2013-2016: Junior High School Graduate in Corpus Christi School

2007-2013: Grade School Graduate in Sacred Heart of Jesus Montessori School

2006-2007: Kindergarten 1 Graduate in Sacred Heart of Jesus Montessori School

2005-2006: Nursery Graduate in St. Francis Learning Center

Skills/Talents:

• Microsoft Word, Excel, and Powerpoint literate

• Analyzing Financial Statements
• Have knowledge of Accounting Standards and Procedures
• Have knowledge in SAP Business 1
• Easy to get along with
• Can work under pressure

Hobbies:

• Watching movies
• Organizing

Motto: If you can dream it, you can do it.

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2. DOCUMENTATIONS
A. LETTER OF APPOINTMENT
Ms. Marissa M. Abadiano
Sales Manager
Nissan Cagayan Dist. Inc.

Dear Ma’am:
Greetings of Peace!

We are students from Xavier University – Ateneo de Cagayan under the

program BS Accountancy. One of our subjects, BA 23 - Strategic Management,
introduces and studies various discussions about companies’ strategies and their
management in their own respective industries. One of its major requirements is to
let the students conduct an interview about a specific company regarding their basic
information, functions, and management process. Our group is honored to have you
as our company.
With this being said, we would like to sincerely request a visit to your
office/workplace and be granted a share of your time exclusively to inquire
information in relation to our related output. All information that will be gathered
will be disseminated and used for academic purposes only.

We’re hoping for your kind consideration and positive response!

Respectfully yours,
Alfanta, Nicole Mae
Gara, Fritz
Guiling, Anna Azriffah Janary S.
Ortiz, Isabella Anne
Senalista, Alyzza Faye

Noted by:
Mr. Jimbo Fuentes, MBA, PhD
BA 23 - Strategic Management Professor
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B. PICTURES