Professional Documents
Culture Documents
MICHELLE MEAGHER
Body & Society © 2007 SAGE Publications (Los Angeles, London, New Delhi and Singapore),
Vol. 13(4): 1–19
DOI: 10.1177/1357034X07085536
www.sagepublications.com
01 Meagher 085536F 13/2/08 2:22 pm Page 2
Art critic Gerald Marzorati describes the characters who populate these and
other images in Sherman’s oeuvre as ‘women she has absorbed over the years,
beginning in her childhood’ (1983: 86). This is, I think, a provocative way of
describing the characters that Sherman embodies in much of her work. It is
particularly provocative insofar as it counters a theatrical model of identity with
a model in which femininity is understood as an effect of regulatory norms and
habits that have been practiced by and absorbed into what phenomenologists call
the lived body. Put another way, Marzorati offers a language for understanding
Sherman’s body as a body embedded in a gendered life world. Significantly,
Sherman’s description of her aesthetic practice (‘I’d play . . . I never knew what
I was setting out to do’) suggests that the work is motivated by improvisation,
not by politics, intentions, or plans. Taking up the language of habit, memory,
and embodied experience, it is possible and productive to consider the ways in
which these characters were not consciously chosen but rather emerged from
culturally embodied memories and knowledge.
Armed with descriptions provided by Marzorati and Sherman, I question
conventional readings that alight upon Sherman’s chameleonism or that highlight
her endless capacity for self-transformation. In the view of curator Regis Durand,
the work is a tour de force in artifice and chameleonism – its allure has to do with
the artist’s capacity to transform herself. Here, Sherman is celebrated as the art
world’s Madonna – a celebrity artist who constantly reinvents and reforms herself
(see Durand, 2006). In the view of curator Rochelle Steiner, the strength of the
work is derived not only from how it represents Sherman’s self-transformations,
but also from its capacity to reveal the fluidity of contemporary subjectivity
more generally. Here, Sherman’s costume changes are evidence that, in a post-
modern era, ‘we can adopt any role we want and we can change it on a daily
basis’ (Steiner, 2003: 23). Durand and Steiner are by no means alone in their
assessments of Sherman’s work. This is an oeuvre that is insistently read through
the tropes of chameleonism, self-transformation, self-reinvention, and the fluidity
of identity. For any of these arguments to make sense, however, one must first
agree that the characters Sherman inhabits do indeed represent a wide cross-
section of femininity and that, in addition, the characters are significantly differ-
ent from Sherman herself.
Despite constant claims by critics that these apparent self-portraits represent
a haphazard, motley collection of diverse characters (a wide cross-section of
femininity), I argue that the images involve the representation of characters who
are only slightly distinct from Sherman herself. In fact, taken together, the
characters in many of Sherman’s images appear to be ‘claustrophobically similar’
to one another (Phelan, 1993: 68). This recognition of the claustrophobic nature
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Conventions
Key to Sherman’s work is the observation that these are self-portraits that fail
to do what self-portraits have generally been thought to do: reveal aspects of
the artist’s true self. Sherman’s self-portraits are self-portraits that refuse self-
revelation and instead can be said to question the very nature of the self portrayed
in this genre of art. That her work is produced through the mechanisms of
photography, conventionally associated with discourses of truth in representation,
serves to complicate the conceptual schema of her oeuvre. Ultimately, in order
to make sense of these multiple and apparently contradictory self-portrayals,
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most critics are compelled to insist that none of the characters bear any similarity
to Sherman – thus her chamelonism. Moreover, many alight upon the observa-
tion that the women who populate the fictional frames of the film stills, for
instance, are not the ‘real’ Cindy Sherman. To the extent that these photographs
refuse the discourse of authenticity that self-portraiture conventionally arouses,
they are often said to affirm that the self is a fiction, that the accoutrements of
selfhood are socially constructed, and that selfhood is an ongoing project on
which individuals embark. The allure of the work, then, is its capacity to ‘show
the self as an imaginary construct’ (Crimp, 1979: 22), to show that ‘the self is
just a fiction, an image, a role chosen or imposed, invented by you or by
society’ (Lubbock, 2003: 14). On one level, descriptions of a de-centered self (an
‘imaginary construct,’ a ‘fiction’, an ‘image’) may be nicely aligned with post-
modern cultural theory, and especially postmodern theories of subjectivity. More
troublingly, however, Sherman’s presentation of self in multiple roles has been
adapted to a breezy postmodernism that displaces the subtleties of postmodern
models of subjectivity in ways that unwittingly reinstall a modern, autonomous
subject.
In an incisive article that examines shifting critical responses to Sherman’s
work, art historian Abigail Solomon-Godeau points out that ‘the earliest serious
consideration of Sherman’s work was animated by the most rigorous formula-
tions of a deconstructive and oppositional postmodernism’ (1991: 112). Specifi-
cally, scholars like Douglas Crimp and Craig Owens include Sherman’s work in
their trenchant explorations and examinations of the emergence of a postmodern
sensibility in contemporary American art. In an article originally published in the
art journal October in 1980, Owens argues that Sherman’s work is an example of
the ways in which this new sensibility in art turns on troubling the referent. He
argues that postmodern art foregrounds the politics of representation by produc-
ing ambivalent signs, signs that are ultimately unreadable. Like Charles Jencks,
who offered the term ‘double-coding’ to describe the combination of stylistic
elements in postmodern architectural design (Jencks, 1977), Owens suggests that
postmodern art produces signs that evoke incongruous, even contradictory,
meanings in order to disrupt the conventional assumption that a coherent message
might be extracted from an image or sign (Owens, 1992: 70–6). For Owens,
Sherman’s Untitled Film Stills are images that foreground the politics of represen-
tation, and in doing so, they reveal the instability of referential meaning. Crimp
similarly argues that Sherman, along with a number of young New York-based
artists of the late 1970s, was exploring representation not as the ‘re-presentation
of that which is prior’, but rather as an ‘unavoidable condition of intelligibility’
(Crimp, 1979: 77). Within this context, he argues that the Untitled Film Stills
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points to the ways in which these culturally produced roles are in fact consti-
tutive of subjects. The language of absorption involves recognition that the
feminine roles Sherman enacts are guided by a bodily knowledge, by an uncon-
scious store of cultural knowledge that she, like any subject, has absorbed over
the years. In an effort to counter what seem to me to be inadequate and largely
unconvincing models that understand bodies to be simply the inert ground upon
which performances are enacted (i.e. blank slates), I draw on the work of feminist
philosopher Judith Butler and French sociologist Pierre Bourdieu to develop a
model in which bodies are repositories of culture and performances are citational
practices delimited by embodied dispositions.
Improvisations
Writing in a poststructuralist mode on the topic of sexuality, Butler insists that
one’s gender and sexuality are not one’s own, but rather they are the effects of
regulatory norms and forces of social power. Of particular concern is the
question of agency and how it might be possible to understand how individuals
are capable of performing gendered acts without rehearsing existential models of
subjectivity that are founded upon freedom, self-determination, and indepen-
dence. In her view, gender and sexuality are historically constituted norms that
both enable and constrain claims to self-determination and freedom. Butler
considers this state of affairs not as a challenge to agency, but rather, as constitu-
tive of an agency that is always ‘riven with paradox’ (2004: 3). Within this frame-
work, agency is not the capacity to choose freely and indiscriminately who I will
be, how I will ‘do’ my gender, or how I will enact my sexuality. Rather, in
Butler’s schema, agency is reformulated as something more like a capacity for
improvisation within a scene of constraint. In this view, sexed and gendered
performances are ‘never fully reducible to’ the effects of regulatory norms, but
nor are they ‘free and wild’ (2004: 15).
By invoking the phrase ‘improvisation within a field of constraint’ to describe
this state of affairs, Butler circumvents some of the common theoretical jugger-
nauts that have plagued the reception of her previous philosophical work, specifi-
cally, the temptation to interpret her description of gender as a performance in a
theatrical manner. Indeed, a theatrical model of performance is at odds with her
description of gender as a stylized repetition of acts and her understanding of
gender as an act that has its origins outside the actor. Butler’s approach to
performance and performativity is clearly elucidated in a Theatre Journal essay
entitled ‘Performative Acts and Gender Constitution’ (1988). Here, Butler situates
her argument between an existentialist position, in which a gendered actor’s
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professional on his way to or from work (see Figure 2). Her frame, however, is
too diminutive to carry this off as an effective masquerade. The manner in which
she holds her body, while approximating the signs of masculinity, doesn’t quite
measure up. Again, in Untitled #373, she approximates a swarthy young white
man reading a book on the bus. As this character, Sherman wears a light coloured
suit with fashionably wide lapels, a dress shirt unbuttoned to reveal a sleeveless
white undershirt, and a thick gold chain around her neck. In yet another untitled
image from this series, she takes on the role of black goateed hipster sporting a
leather jacket, dark glasses, and a jauntily placed fedora. Droll as they may be,
these images stand apart from those in the series in which Sherman performs
versions of middle-class white femininity. Unlike the white female characters,
which Sherman inhabits comfortably, her male characters fall flat. The signs and
markers of masculinity sit awkwardly on her body; her bodily habitus strains
against these impersonations in a way that limits their success. Sherman’s imper-
sonations of male characters have what art critic Barry Schwabsky has described
as ‘a larky, play-acty quality that’s just too light’ (2001: 132). Indeed, these images
stand apart from most of the female impersonations insofar as they are marked
by a distinct awkwardness that suggests, in some particularly important way, that
Figure 1 Cindy Sherman Untitled #369, Figure 2 Cindy Sherman Untitled #366,
1976/2000 black and white photograph 1976/2000 black and white photograph
10 8 inches 10 8 inches
Courtesy of the Artist and Metro Pictures Courtesy of the Artist and Metro Pictures
01 Meagher 085536F 13/2/08 2:22 pm Page 12
they are failed images. They are images in which the persona under consideration
has devolved into stereotype. Moreover, Sherman’s attempts to embody these
stereotyped masculinities results in a performance in which an ill-fitting disguise
displaces attention away from a potentially convincing performance. Certainly,
all of the images that comprise the Bus Riders – and indeed, the vast majority of
images that Sherman has produced since the Bus Riders – turn on the recognition
that any one of the personae on display is in fact constructed through simulation
and disguise. With the male figures in Bus Riders, however, the productive tension
between the performer and performance gives way to an explicit incongruity.
Speaking of subsequent efforts to include male characters in her work, Sherman
describes how her male impersonations simply ‘didn’t work out’ (2003: 6). She
describes them, moreover, as being ‘too much like drag’ (2003: 6). Sherman’s self-
distancing from drag sensibilities is particularly significant given the extent to
which drag has become a key trope for postmodern theories of subjectivity.
Indeed, as Eve Kosofsky Sedgwick and Michael Moon have argued, by the mid-
1990s, drag had become ‘the dominant image in feminist theory for the purely
discretionary or arbitrary aspects of gender identity’ (Sedgwick and Moon, 1993:
219). Drag, in other words, was celebrated as a symbol of a postmodern capacity
for self-transformation. Although drag would seem to be a mode of performance
that Sherman – an artist proclaimed to epitomize that postmodern capacity –
would celebrate. However, for Sherman, performances that approximate drag are
failed performances, performances that ‘didn’t work’ (2003: 6).
Sherman’s self-distancing from drag resonates with the concerns expressed by
Judith Butler. Although Butler’s engagement with performativity of gender had
fuelled feminist and postmodern scholarly investigation of drag, she registers a
significant concern with the ways in which theories of drag performance, which
she had provocatively described as a ‘subversive bodily act’ (1990: passim), risked
re-installing a modern conceptualization of subjectivity. In Bodies That Matter,
she writes specifically against the re-installation of the figure of a choosing subject,
a subject who selects a gender of choice, dons it for a time, and returns it, like a
garment, to its place (Butler, 1993: x). For Butler, socially constituted identities
are not ‘done’ by subjects in the same way that characters are performed by
actors. Identity, and specifically gender identity, might have a performative
quality, but this does not mean that subjects are capable of donning and discard-
ing accoutrements of identity at will. Sherman’s self-distancing from postmodern
appropriations of drag performance suggests that her work may be aligned with
the sensibility expressed by Butler here. Sherman’s work, I have suggested, is
better conceived according to a model in which a subject’s performances are
improvisations constrained by habitus. From this perspective, her improvisations
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of men ‘didn’t work out’ because her work is less about exemplifying an un-
limited capacity for transformation and more about exploring the limits of one’s
body and habitus.
Although a handful of white male characters have appeared in her oeuvre
since the mid-1970s (The History Portraits from 1988–90, discussed below; see
also The Clowns from 2003–4), the representations of non-white characters is
restricted to The Bus Riders. In some images for this series, Sherman performs
blackness by covering her skin with a thick layer of dark make-up. The mono-
chromatic blackness of these characters is forced and uncomfortable. Certainly,
part of the sense of unease they arouse has to do with the political trouble of a
white woman in blackface. In the context of American cultural politics, this
cannot help but hearken the history of minstrelsy in American popular arts. The
anxiety of minstrelsy aside, however, the problem to which I attend concerns
Sherman’s white body and its apparent failure to pass as black. In describing
the Bus Riders series, art critic Ana Finel Honigman points out that Sherman
‘appears as an individual when white and as an immediately recognizable “type”
when wearing blackface’ (2005: 100). Like the performances of masculinity,
performances of black femininity tend toward stereotype. In Bus Riders, there
is little variation between the black characters. Aside from having precisely the
same skin tone, several of the black women bus riders take up the same posture.
In each of Untitled #367, #376, and #378, Sherman inhabits characters who sit
slouched in their chair; their bodies are all shifted slightly to the their left; their
eyes are glassed over and directed towards the ground; their mouths all appear
to be slightly open (see Figures 3 and 4). Whereas Sherman’s performances of
white femininities are richly evocative representations of a variety of different
recognizable types, her performances of black femininity falls flat. The perform-
ances of black femininity are too much performances – the accoutrements and
props she uses in these images sit awkwardly on her body. The effect, ultimately,
bears similarities to the failed performances of masculinity insofar as these
images all highlight not only the incongruities between the performing body
and the performance, but also the performer’s rather theatrical attempt at self-
transformation.
In a televised interview from 1980, Sherman reiterates the limits of her trans-
formations. She describes stopping to take photographs during a family trip
through the American southwest. Although several of these shots were eventu-
ally included in the Untitled Film Stills series, the images in which Sherman
attempted to embody the habitus of American indigenous women did not make
the cut. Like her efforts to represent herself as black in the Bus Riders series, her
efforts to represent herself as ‘Indian’ produced failed, ‘really ridiculous’ images
01 Meagher 085536F 13/2/08 2:22 pm Page 14
Figure 3 Cindy Sherman Untitled #367, Figure 4 Cindy Sherman Untitled #367,
1976/2000 black and white photograph 1976/2000 black and white photograph
10 8 inches 10 8 inches
Courtesy of the Artist and Metro Pictures Courtesy of the Artist and Metro Pictures
(Cindy Sherman: An Interview, 1981: n.p.). The so-called ‘failed’ images are
images in which Sherman moves beyond the limits of her habitual corporeality.
Analysis of the failed images thus helps to think about the ways in which the rest
of the work actually works and, at the same time, draws attention to the limits
of conventional arguments about the work. Moreover, to identify these as failed
images is to raise the question of what, in the context of Sherman’s oeuvre,
constitutes a successful image. Ultimately, what makes her performances of white
femininity successful is a certain comfort and ease with the way in which she
inhabits these characters. They are, to return to Marzorati’s provocative phrase,
the women she has absorbed over the years.
2003: 22) crumble in the face of an oeuvre that represents, as I have pointed out,
figures and characters who are, to invoke Phelan’s language, ‘claustrophobically
similar’ (1993: 68). Ultimately, the significance of the work comes into view not
when it is celebrated for crossing boundaries, but rather when it is recognized as
lingering at the edges of boundaries in ways that explore limits and limitations
not as naturally occurring things ensured by naturally different bodies, but
rather as lived realities of bodies that enact the markers, signs and symbols of
their limits.
Against models of gender and identity that celebrate a capacity to take a
particular identity on and off again, Sherman’s work lingers at and thus implic-
itly recognizes the existence of limitations. I am interested in these limitations.
In a postmodern or late capitalist theoretical framework, limitations seemed, well,
limiting. I am suggesting that limitations, conceived through models of habitus,
might better be conceived as providing the stage upon which improvisations
might occur. The improvisational social actor is neither fully bound by, nor
liberated from, cultural scripts. This is an actor whose relationship to scripts is
not conscious but rather embodied in habitus. By habitus, subjects are pre-
disposed (but not bound to) behave in particular ways. Habitus generates impro-
visations; habitus generates improvisational actors (Bourdieu, 2005: 46).
Moreover, improvisation is a mode of activity situated somewhere between
two popular models of the acting subject. In one of these models, individuals are
posited to be freely choosing social actors; in the other, they are understood to
be rule-bound subjects. This is a model of subjectivity. Neither voluntarist indi-
vidualism nor structuralist determinism seem sufficient for explaining human
agency, social reproduction, and the possibility for change. This is an observa-
tion made by Butler and Bourdieu, both of whom insist that any understanding
of social change ought to understand first the social realities of constraint. These
social realities are, as I have argued throughout, embedded in corporeality and
articulated through the dispositions of social actors. That social constraint is
coded not only onto our bodies as signs but into our bodies as practices is a vitally
important recognition that opens up the notion of improvisation as a model for
thinking both about the body and about performance.
Conclusions
Some people can cross-dress convincingly and others can’t. . . . some people’s bodies make
more sense to themselves and others when they’re cross-dressed than when they aren’t. . . . the
embeddedness of cross-dressing in routines, in work, in spectacle, in ritual, in celebration, in
self-formation, in bodily habitus, in any sexuality, can vary infinitely from one person to
another. (Sedgwick and Moon, 1993: 219)
01 Meagher 085536F 13/2/08 2:22 pm Page 17
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Michelle Meagher is an Assistant Professor of Women’s Studies at the University of Alberta, where
she teaches in the areas of popular culture and feminist cultural studies. She earned a PhD in Cultural
Studies at George Mason University in 2005. Her research is centred on feminine and feminist self-
representational practices, particularly within art photography. Her current research project considers
the ways in which such practices engage with vulnerability and, specifically, the vulnerability of the body.