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METHODOLOGY OF STUDY

The project is a systematic presentation consisting of the enunciated problem, formulated


hypothesis, collected facts of data, analyzed facts and proposed conclusions. The data has
been collected using questionnaire and conducting Interviews and then the collected data is
analyzed using SPSS.

DATA COLLECTION
The data has been collected from the both the sources primary and secondary sources.
PRIMARY DATA: The questionnaire is made and circulated among the customers visiting
hotels and also to the hotel managers. Indepth conversation was also done with the managers.
SECONDARY DATA: Collected from websites, casual conversations with the customers
and employees.

SAMPLING DESIGN
1. Observation Design
 Type of Information: Quantitative and Qualitative
 Data sources: Private Hotels
 Instrument for Data collection: Field survey
2. Statistical Design
 Data storage frame: Excel for No. of respondents and Microsoft Word for key
points to adhere
 Presentation and Inference: Data analysis using SPSS for presenting an
overview of the survey

BUDGET
The study requires circulating questionnaire and getting responses from the patients who
visits hotels costed around Rs. 500. Field survey does not cost anything due to prior contacts.
Some additional costs like transportation cost was there. Approximately the budget of the
research was around Rs. 1500.

PHASES OF THE WORK PLAN


DURATION TASKS TO BE ACCOMPLISHED DAYS

1st Phase Choosing of the Topic 2 Days

(15 Days) Framework of the Proposal 3 Days

Identification of Key Focus areas 2 days

2nd Phase Literature Review on focus areas 4 Days

(15 Days) Gap analysis 2 Days

Identifying the variables affecting the focus 2 Days


areas

Prepare Questionnaire for the survey 7 Days


2 Days
3rd Phase Pilot study/ expert opinion
1 Day
(15 Days) Proper Survey
1 Day
Data Analysis using SPSS
7 Days
Literature review for Model
2 Days
Develop a model
2 Days
Final Research Report
REFERENCES
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3. Rather, R. A., & Sharma, J. (2017). Customer engagement for evaluating customer
relationships in hotel industry. European Journal of Tourism, Hospitality and
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4. African Journal of Hospitality, Tourism and Leisure, Volume 6 (1) - (2017) ISSN: 2223-
814X
5. A Framework for CRM. (n.d.). Advances in Marketing, Customer Relationship
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Relationship Marketing Within the Hotel Industry. Journal of Hospitality & Leisure
Marketing, 9(3-4), 141–159
8. Gan, L., Sim, C. J., Tan, H. L., &Tna, J. (2007). Online Relationship Marketing by
Singapore Hotel Websites. Journal of Travel & Tourism Marketing, 20(3-4), 1–19.
9. Alshourah S, Alassaf H, AltawalbehM(2018). Roles of top management and customer
orientation in Enhancing performance of Customer relationship management (CRM) in
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10. Yadav, B. K., & Singh, A. (2014). Analysing the Influence of Customer Relationship
Management on Firm Performance. International Journal of Customer Relationship
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11. Jung, T. H., Ineson, E. M., & Green, E. (2013). Online social networking: Relationship
marketing in UK hotels. Journal of Marketing Management, 29(3-4), 393–420.
12. Azmian M, NasrinahrE(, Relationship marketing in the Malaysian hotel industry. Faculty
of management, Multimedia university 1-5
13. Jang, S. (S., Hu, C., & Bai, B. (2006). A canonical correlation analysis of e-relationship
marketing and hotel financial performance. Tourism and Hospitality Research, 6(4),
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industry. International Journal of Knowledge and Learning, 5(3/4), 333.
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customer relationship management and hotel revenue management. International
Journal of Hospitality Management, 31(3), 864–874.

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