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AUREL
AUREL
GPS

Bluetooth

DESIGN FUTURE
Thermal Energy

DSGN6028 - Elisa Rossi

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CONTENT
CONTENT

2. The problem
5. Case studies
7. Competitors analysis
8. The solution

>> 14. Timeline of tasks

16. Budget estimation
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THE PROBLEM
THE PROBLEM A DESCRIPTION OF THE
PROBLEM WITHIN THE INDUSTRY

The problem taken into Which brought me to the following

ERSONAL SAFETY
consideration for this project
is personal safety.
Personal safety is a high matter
subject taken into consideration by
many designers during the
realization of a user-centered
project, starting from the safety of
the product itself to the benefits the
product can assure to the user
questions:
What was the reaction?
Which kind of support did I look
for? What object did I use to
request assistance?
To which I replied:
Looking for other people
Support from others / immediate
help. Mobile Phone.

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regarding this delicate matter.
The outcome of this brainstorming
The problem is an important issue is the following research question:
shared across different industries
Is it possible to create a
and as user-centered Designer,
light weight, easy to use, portable
I can make an attempt to deliver a
object to be used in a possibly
modern and functional solution for
dangerous situation?
it.
To better identify the problem I AND IF YES, WHAT COULD IT BE?
started from a personal level, from
those instances when I felt that my
personal safety could have been
compromised.

THE PROBLEM
THE PROBLEM A DESCRIPTION UNPACKING THE COMPLEX
NATURE OF THE PROBLEM FOR A GENERAL AUDIENCE
ENERAL AUDIENCE
“Personal safety is a general
recognition and avoidance of
possible harmful situations or
persons in your surroundings”.
Personal safety is a universal and
shared matter between individuals.
There are many situations in
which we find ourselves involved
that can cause stress and fear in
which our personal safety can be
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compromised.
One of the main focus of this
research is to give help to victims of
the violence domestic and more in
general victims of harassment that
can happen in different contexts
and not only in a domestic situation.
But not only this product’s main
purpose is to help in hard situations
that can include also, accidents such
as car accidents, hike accidents, trips
accidents, and more.
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In order to gain a better insight of
the problem the following studies
have been included as support of
the research:
2 in 5 people (39% or 7.2 million)
aged 18 years and over experienced
an incident of physical or sexual
violence since the age of 15,
including 42% of men (3.8 million)
and 37% of women (3.4 million).
17% of women and 6% of men had
experience violence by a partner.
1 in 2 women (5 million) and 1 in 4
men (2.2 million) had experienced
sexual harrassment during their
lifetime.
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THE PROBLEM
THE PROBLEM

ENERAL AUDIENCE
60-70 % of the patients trauma All the previously described
surgeons treat have been involved in scenarios have in common the
road accidents. following points:

Mountaineering has accounted for - Assistance needs be easily

55.4% of the deaths, rock climbing
30.1%, abseiling 13.3% and
gym-climbing 1.2%.
accessible.
- GPS location is extremely
important.
- Needs of a quick access to help.
- Intuitive and effortless access to
support.

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- Timing of call for help.
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CASE STUDY 1
CASE STUDY 1 Mc LEAR RING
http: / / mclear.com
One click deactivate /
Waterproof / No charging /
20 sizes available

WHAT MAKES IT DIFFERENT?

Makes the payments process much
faster, portable, light-weighted, easy
to use, and intuitive.

c LEAR RING Simple and aesthetically pleasant

design.

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POINTS OF WEAKNESS
- Not traceable (GPS not included).
- Payments are already pretty easy
with contactless cards.
- Everyone has a phone and we all
use it in our everyday life.
- To deactivates it you need to carry
WHAT IS IT?
your phone.
Mc Lear is a ring that can be used
to pay instead of your credit card or
DIFFERENCE WITH MY PRODUCT
your phone.
Includes GPS.
HOW? Works without a phone and without
Activable on first purchase, it signal coverage.
needs to be connected to your bank Deactivables touching the ring
account. without using the app.
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CASE STUDY 2
CASE STUDY 2 MINI GPS A9 LOCATOR
www.ebay.com/itm/Mini-GPS-A9-Locator-Pendant
GPS / WIFI / USB Charge
SOS Calls / Remote Listen-in /
Long Standby / Historical Track

WHAT MAKES IT DIFFERENT?

Small size device can be used for
different purposes such as child
protection / the elder / the disabled
/ pet etc. You can use it as a phone
you can speak with the person that
you reach out once you press the
INI GPS A9
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central button.

WHAT IS IT?
A9 Locator is a wearable necklace
that can be used as a GPS locator
and in case of emergency.
HOW?
You need to insert a sim card in
order to use it and it works with his
specially designed app.
POINTS OF WEAKNESS
- Battery life
- Not deactivable
- Not very intuitive
- Not very aesthetically pleasant
DIFFERENCE WITH MY PRODUCT
My product won’t need to be
charged.
My product will be deactivable on
touch.
My product will be aesthetically
pleasant and more discrete.

COMPETITORS
COMPETITORS
ANALYSIS
Mc LEAR RING
PRIMARY GOAL
The two previously analysed objects,
even if completely different have
something in common:
- Make life easier
- Simplify actions
- Wearable useful objects
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- Easy portable user experience
- User-centered design
- Product Design field
- Make actions faster
- Accessible products
- Vast target audience
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MINI GPS A9 LOCATOR
MAJOR SIMILARITY
Small wearable devices,
easy to use, both works with an app.
Both products are designed for a
vast audience group target.
MAIN WEAKNESS MAJOR DIFFERENCES
Mc Lear Ring Completely different purposes,
- Not traceable (GPS not included). Mc Lear Ring is used to make easier
- Payments are already pretty easy money payment with contactless
with contactless cards. devices such as EFTPOS machines.
- Everyone has a phone and we all
use it in our everyday life. Mini GPS A9 is used to track people
- To deactivates it you need to carry in emergency situations and can
your phone. be used to communicate with your
emergency number.
Mini GPS A9 Locator
- Battery life MINIMUM VIABLE PRODUCT
- Not deactivable No battery needed.
- Not very intuitive 24 / 7 GPS coverage,
- Not very aesthetically pleasant No internet connection needed.

THE SOLUTION
THE SOLUTION A DESCRIPTION OF
THE PROPOSED SOLUTION
IS IT POSSIBLE TO CREATE A
LIGHT WEIGHTED, EASY TO USE,
PORTABLE OBJECT TO BE USED
IN A POSSIBLY DANGEROUS
SITUATION?
AND IF YES, WHAT COULD IT BE?
The proposed solution is a wearable
accessory such a ring, with an
integrated GPS system, activable
through an app on first purchase,
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but perfectly functional without
using a phone. With a built-in
pressable button that works as an
emergency call for every unfortu-
nate situation. The button will allow
you to deactivate the calls if needed.
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No battery needed.
24 / 7 GPS coverage,
No internet connection needed.
Easy to use, discrete, and easily
accessible even in extremely
dangerous situations.
But also, aesthetically pleasant such
as an everyday accessory.
Why a ring?
Because is discrete and light
weighted, in case of accident will be
easily accessible and less noticeable
in case of domestic violence.

THE SOLUTION
THE SOLUTION SPECIFICATION / USER CENTERED DESIGN
PECIFICATION
The ring is designed to be an
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emergency device and not only
an accessory, it can be worn
wherever preferred but the advice
is to keep it on the thumb or the
middle finger for an accessibility
reason, indeed it can be easier to
press the emergency stone button
if worn on those two fingers in
particular.
The ring is completely
customizable and will be available
for women and men of a different
age range.
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The launch version will feature a
clean basic style available in
different sizes and designed to be
nice and discrete at the same time.
The basic launch version is made
of hypoallergenic and water-
resistant material such as platinum
but it can be customizable using
different materials such as Rose
Gold, Silver, and Gold and much
more upon client requests.
INTEGRATED SYSTEM
Sound feedback
Bluetooth to communicate with
your phone.
Built-in GPS to communicate your
location.
Stone button to activate the alert
(you can set up the number or the
intensity of the push through the
app to avoid sending emergency
alerts by mistakes.)

THE SOLUTION
THE SOLUTION TECHNOLOGIES
GEOFENCE GPS
This amazing technology allows
you to set “borders” in order to keep
track of the movements of objects or
people and to receives a notification
on your phone if the preset “borders”
ECHNOLOGIES
have been crossed.
GPS technology functioning is to
send signals to satellites in order to
communicate your position in real
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time and to be tracked if necessary.
Nowadays these devices have been
implemented at the point to be
almost invisible even smaller of a
cent coin.
BLUETOOTH
Is a wireless standard that devices
use to exchange data between one
another. It will be used to send a
preset alert to your emergency
contacts with yours location details.
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STONE BUTTON
This push button will communicate
with your phone through Bluetooth
enabling it to send the alert
messages.
ENERGY RESOURCE
“Thermal energy or heat energy
are ubiquitous in indoor as well as
outdoor environments. It can be
extracted from electrical applian-
ces (engine heat), the human body
(body heat or skin heat), or through
temperature gradients.”
PRIVACY
Although the idea of being
constantly controlled can be scary
we need to remember that this
device is designed for emergencies
and can be worn only when more
needed.
The location won’t be shared if the
button is not being pressed.
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THE SOLUTION
THE SOLUTION
Pair Device Set Alert Message
SIGN IN / LOGIN
(Bluetooth) GPS Location

1 click lock
Set Button
2 clicks unlock
boundaries
3 clicks emergency

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Set emergency
contacts
PP
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THE SOLUTION
THE SOLUTION
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AUREL
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THE SOLUTION
THE SOLUTION

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UREL

GPS
Bluetooth
Thermal sensors
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Tasks TIMELINE
Tasks TIMELINE Week 21 to 24 (21 days)
Week 5 (2 days) Week 12 (7 days) Marketing campaign
Define team members UI Design app & website Advertising
based on required skills
Week 12 to 17 (50 days)
Week 6 (7 days) App & Website
Naming development
Week 4 (7 days) Product specification Week 13 to 17 (50 days)

Product Launch
Define Technical (technologies required Product development
requirements research) and costruction

month 1 month 2 month 3 month 4 month 5 month 6

Week 2 & 3 (15 days) Week 9 to 11 (21 days)

Product description App Design
Identify target User interviews
Competitor analysis Wireframes Week 17 to 21 (20 days)
Prototype, User test App testing

Week 1 (7 days) Week 13 to 21 (20 days)

Week 7 to 9 (21 days) Product testing
Outline Launch Product Design
strategy and and first prototype
budget estimation

PLANNING DESIGN DEVELOPMENT MARKETING


Tasks TIMELINE
Tasks TIMELINE TASKS TIMELINE
In order to better explain what
previously illustrated we need to
define which professional figures I
will need to complete the project.
The professional figures chosen for
this project are the followings:
GM - General Manager
MM - Marketing Manager
PO - Project Owner
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D - Director
UX and UI Designers
App Developer
Product Designer
Art Director
Product Engineer
In the first phase of the project
(planning) the Project Owner,
General Manager, Marketing
Manager and the Director will work
together in order to set estimation
of the budget required for the
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project and to better visualize all the
important aspects of it.
The next step (design) will be the
division of singular responsibilities
in which UX, UI, and Product
Designers will be the protagonists.
In the Development phase, the
app developer will step in to
complete what previously designed
and finalize it.
Once the app and the product will
be ready, they will be tested to avoid
any issue in the following phase.
In the last phase (Marketing) the
product will be advertised in order
to attract future buyers.
Marketing Manager and at least one
Art Director will work together in
order to complete the final part of
the project and to be ready for the
launch.

BUDGET
BUDGET BUDGET ESTIMATION
GM - General Manager / $ 100
MM - Marketing Manager / $ 80
PO - Project Owner / $ 300
D - Director / $ 300
UX and UI Designers / $ 60
App Developer / $ 80
Product Designer / $ 60
Art Director / $ 40
Product Engineer / $ 60
STIMATION
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After a rough estimation of the
hourly salary of each professional
figure involved in the project is
necessary to calculate the hours
necessary to complete every step.
PLANNING
Approximately 1 month and 2 days.
Considering a full time contract
(38 h) for a total of 168 h.
The figures involved in this process
are the followings:
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GM / $ 100
MM / $ 80
PO / $ 300
D / $ 300
Each of them will collaborate but
they will split the tasks during this
estimated period of time,
so the estimation budget for the
planning task will be: $ 32,760
(168 h tot / 4 professionists =
42 h each person, x hourly salary).
DESIGN
Approximately 1 months 3 weeks.
Considering a full time contract
(38 h) for a total of 266 h.
The figures involved in this process
are the followings:
UX / $ 60
UI / $ 60
Product Designer / $ 60

BUDGET
BUDGET
Considering the Product Design
as the first step of this task, the
Product Designer will work for at
least one month in order to create
a prototype of the ring, the UX
Designer will start to work on the
app one week later of the Product
Designer.
1 month for the Product Designer
1 month for the UX Designer
2 weeks for the UI Designer
STIMATION
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For a total of: $ 15,960
(266 h x hourly rate)
DEVELOPMENT and TESTING
Approximately 2 months and 1 week
Considering a full time contract
(38 h) for a total of 342 h.
The figures involved in this process
are the followings:
App Developer / $ 80
Product Engineer / $ 60
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Considering that these 2 figures
will work together at the same time
for approximately 50 days each
(1 month and 3 weeks / 266 h)
The budget to cover their salaries is:
$ 37,240
(266 h x hourly rate of each person)
MARKETING
Approximately 3 weeks.
Considering a full time contract
(38 h) for a total of 114 h.
The figure involved in this process is
the following:
Art Director / $ 40
For a total of $ 4,560
(114 h x hourly rate)
For a overall estimated budget of
$ 90,520.
Considering the Development and
Testing task as the most expensive.