ASSIGNMENT

NAME: ARSLAN KHALIL

ROLL NO: BSMT01171004

SUBJECT: QUALITY CONTROL

SUBMITTED TO: SIR RIZWAN ZAFAR

 Identify and explain the three main types of bench marking.in what
circumstance would each type be most appropriate?
There are three main types of benchmarking:
i. Process Benchmarking
ii. Performance Benchmarking
iii. Strategic Benchmarking

1. Process Benchmarking

 Focuses on improving specific critical processes and operations

 Benchmarking partners are sought from best practice organizations that perform similar
work or deliver similar services
 Involves producing process maps to facilitate comparison and analysis
 Often results in short term benefits

Appropriate
The advantage of process benchmarking is an improvement in services of the organization
which can be compared to the market leader.

2. Performance Benchmarking

 Used when businesses wish consider their position in relation to performance

characteristics of key products and services
 Benchmarking partners are drawn from the same sector
 This type of analysis is often undertaken through trade associations or third parties to
protect confidentiality

Appropriate
The competitors might provide misleading information which would not help to improve the
processes in any way.

3. Strategic Benchmarking
 Used when businesses need to improve overall performance, strategic benchmarking
examines the long-term strategies and general approaches that have enabled high-
performers to succeed.
 It involves considering high level aspects such as core competencies, developing new
products and services, and improving capabilities for dealing with changes in the external
environment.
 Changes resulting from this type of benchmarking may be difficult to implement and take
a long time to materialize.

Appropriate
An important challenge with strategic benchmarking is that even a little deviation or a small
error could affect the entire organization in an adverse way. For Startups, this is one of the
popular Types of Benchmarking.