VIDAL, BHRITANY C.

July 16, 2020

STRABA- Activity # 1 2 BSA-5 (TTHS 12:00-3:00pm)

Direction: Think of a company and evaluate how strategic they are

Company Name:
J.Co Donuts Philippines

Strategic Process:
Formulating: The research and development team of their company will conduct
researches on how and what the customers wants and willing to buy. After certain
surveys, they will assess their gathered data and use it as an opportunity to produce
another variation of their product. An example of this is their limited edition milo flavored
donut since their market (the Filipino people) loves sweets and chocolates.

Implementing: They released their limited edition milo flavored donut and uses all
forms of media and social media to advertise it to the market.

Evaluating: After a couple of months, they assessed if the milo flavored donut clicks in
the market. But I think it doesn’t, because if it does, then they added it to one of their
regular offered flavor of donuts. Just like how they started their matcha flavored donut.
But this kind of strategy of this company is good because they are always looking for a
new product that would click in the market. And if it happens that the market or
customers will love it, then it means “profit” for them.