INTERNAL STRENGTHS: INTERNAL WEAKNESSES:

1. New store opening, marketing 1. More expensive products than to

strategy and high ratings on competitors
review website. 2. Many substitute competitive
2. Product sold at thousands of products
supermarkets, convenience 3. Poor information management
stores, and retail outlets planning also the strategy
worldwide dependent on owner
3. A well-known brand name with 4. Lack of continuity in advertising
affordable high quality of and not enough to appeal to
doughnuts areas outside southeast of U.S
4. Attractive store design and were most stores are
layout 5. Closing stores when stores
5. Marketing and Customer should be opening globally at
engagement steady rate to keep up with
6. Strong position domestically competitors growth
and globally, huge number of
third party sellers
7. Continues growth on sale and
cash rich and willing to take risk
EXTERNAL OPPORTUNITIES: SO: WO:
1. Continue to open new stores 1. To cope with the KKD’s pricing
1. Families crave convenience
with attractive designs and and customer’s substitute
because of busy lifestyles
2. Asians love sweets and are open to layouts in supermarkets and in products is by giving premiums
trying foreign foods other places for it to be and constant rewards to families
3. Starbucks lacks diversified and convenient to the target and children who loves sweets
distinctive pastry line customers which includes the and introducing more variations
4. Dunkin' Donuts does not have hot families and their children who of their products that would love
doughnuts to sell loves sweets and for them to by the customers. (O1, O2, O3, W1,
5. Many children love sweet treats enjoy the ambiance of the W2 )

6. Tim Hortons has yet to expand store. (O1, O5, s1, s2, s4) 2. To manage the company well,
beyond the U.S. and Canada and widen its marketing strategies to
2. Continue to sustain the title of
its product line does not appear to appeal and get more customers
being a well-known brand in
be competitive and sustain their business growth
making high quality of
7. South America, Africa, and to make KKD company the
doughnuts for it to gain much
Southern Asia are markets to premier (O6, O7, W3, W4)
more customers like the Asians
conquer who loves sweets and
discovering new tastes of food.
(O2, S3)
3. Since KKD is willing to take
risks for the growth of their
business, they can offer much
more variations of high quality
doughnuts and even introduce
new products in the pastry line
 (O3, O4, S3, S7)
4. One of KKD’s strength is
having a continuous growth of
sale. If they wanted to sustain
this growth of sale in their
business, they may widen or
enhance their products in their
pastry line. They can grab the
opportunity of introducing high
quality of products that would
be marketable to the
customers. (O6, S3, S5, S7)
5. KKD can use its strong position
globally to expand its business
to those areas which are not
reached by other doughnut
businesses like South America,
Africa, and Southern Asia. It
can be used as a go signal for
them to conquer the doughnut
and pastry line industry. (O7, S2,
S6, S7)
EXTERNAL THREATS: ST: WT:
1. Continuously open new stores Overcome Weaknesses by making
1. Dunkin Donuts presently dominates that has great ambiance and them Strengths
the doughnut market, particularly in offers high quality of doughnuts 1. Reduce the threat of competition
northeastern U.S. that considers the health of the by developing Flexible product
2. People are becoming more health- children and their family. (T1, T2, line
conscious, which does not bode S2, S3, S4) 2. Entry into new countries before
well for high-sugar, high fat treats 2. Open new stores in competition
3. Starbucks has approximately 25 supermarkets and convenient 3. Engage the customers with
times the amount of stores stores and the huge number of constants rewards
worldwide that Krispy Kreme Donut third party sellers must be a 4. Engage in Joint Operations
has great help for the expansion of
4. Restricted cash flow from banks the business and can be an
and massive layoffs have stifled the additional impact in the growth
world economy, decreasing of the KKD Company. (T1, S6,
discretionary income S7)
5. Europeans prefer their local brands 3. Widen the scope or variation of
of doughnuts the pastry line so that it can
8. Shareholders may sell Krispy meet the wants of the
Kreme Donut Stock for lack of customers just like in European
returns and dividends compared to countries. New special
other similar firms in the industry products for that certain store
 that meets the wants of the
market is a great opportunity
for the KKD. (T5, S5)
4. Develop alliances and
Partnerships (T8, S7)