STRENGTHS WEAKNESSES
  1. Market leader 1. Confusion in position
2. The penetration of segments 2. Partially adjusted behavior to specific markets
3. Controlling perceptions 3. Price wars
4. Employer policies 4. Limited success outside core business
5. Good customer tracker 5. The marketing of the products left a lot to be
6. Promotions desired
7. Strong dealer community 6. Days inventory is high compared to the
8. Superb performance in new markets competitors
9. Strong distribution network 7. Low international presence
10. Reliable suppliers 8. There are gaps in the product range sold by the
company
9. Not very good at product demand forecasting
10. Organization structure is only compatible with
present business model
OPPORTUNITIES SO STRATEGIES WO STRATEGIES
1. Increasing customer base in lower segments 1. A government deal and excellent market 1. If there is less global presence, there can be
2. Rapid expansion of economy performance led in the opening of growing markets. greater local cooperation. (W7, O6)
3. Trend of customers migrating to higher end products (S8, O7)
4. Lowering of the cost of new product launches 2. When a business attempts to forecast product
5. Opportunities in online space 2. The consumer base in lower segments can grow if demand, it may cause a trend of retaining
6. Local collaboration perceptions are managed and segments are customers to higher-end products. (W8, O3)
7. Opening of new markets because of government agreement balanced. (S3, O1)
8. Decreasing cost of transportation
9. The new taxation policy
10. New customers from online channel

THREATS ST STRATEGIES WT STRATEGIES

1. No regular supply of innovative products 1.  It is important to make sure that employee policies 1. Days inventory is higher than competitors'
2. Rising raw material can pose a threat to the Woolworths are followed in order to prevent a skilled work averages due to imitation of poor, counterfeits.
profitability shortage in some world markets. (S4,T6) (W6, T8)
3. The company can face lawsuits in various markets given
4. Changing consumer buying behavior from online channel 2. Keep a positive link with a reliable source to keep 2. Business strategy is limited to the current
5. Growing strengths of local distributors your innovative products going. (S10,T1) operating structure, which has only enhanced
6. Shortage of skilled workforce in certain global market local distributors' positions. (W10, T5)
7. Changing demographics
8. Imitation of the counterfeit and low-quality product
9. Changing political environment
10. New environment regulations