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PROJECT ASSIGNMENT
ON
RETAIL MANAGEMENT

UNDER THE GUIDANCE OF: -

PROF. JOYDEEP BISWAS
SUBMITTED BY: -
GROUP NO – 12
Aman Srivastava- 22202061
Chinmay Patra- 22202074
Nikhil Kumar Patjoshi- 22202083
Prateek Swarup Panigrahi- 22202090
Priyanshu Kashyap Jha- 22202094
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DECLARATION

We (Aman Srivastava, Chinmay Patra, Nikhil Kumar Patjoshi,

Prateek Swarup Panigrahi, Priyanshu Kashyap Jha) students of KIIT
School of Management, hereby declare that we have completed the
Project on Channel Management Project Assignment Retail
Management. The information summitted by us is true & original to
the best of our knowledge.
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ACKNOWLEDGEMENT
We as a team, would like to acknowledgement our sincere thanks
and gratitude to PROF. JOYDEEP BISWAS, for the support and
assistance extended by him in completing this project.
We cannot forget the valuable contributions the retail store workers
made to this project and we want to thank them for their informative
responses.
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TABLE OF CONTENT
TOPICS PAGE NO.
CHAPTER 1
 ABSTRACT 05
o OBJECTIVES

CHAPTER 2
06
 INTRODUCTION
CHAPTER 3
 REVIEW OF LITERATURE 07
o METHOD OF DATA COLLECTION

CHAPTER 4
08 - 28
 RESEARCH RESULT
CHAPTER 5
29
 CONCLUSION
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CHAPTER 1
OBJECTIVE OF THE PROJECT
To learn about the workings of a channel partner, particularly the workings
of a retailer. We'd be able to after the job is finished.:
● Applying ideas of retail management to real-world problems
● Recognize how retailers operate
● Understand the difficulties in distribution that merchants and channel
partner’s encounter.
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CHAPTER 2
INTRODUCTION
From our conversations with the proprietors of the retail stores, we want to
learn the following through our research: -
o Which are the top brands in the chosen category at the stores?
o Why do consumers choose these brands in particular?
o What are the distribution guidelines for each of these three brands in
terms of:
▪ Retailer margin
▪ Inventory levels
▪ Customer Service
▪ Return of damaged goods
▪ Display of key products
● Where to keep the product
● Type of ambience (lightning, accessories)
● Level of Facing
▪ Pricing
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CHAPTER 3
REVIEW OF LITERATURE
METHOD OF DATA
COLLECTION
For this research project many information and data were required. These data were both
primary and secondary based.
Types of collected data: -
1) Primary data: It is the data that is collected by a researcher from first hand sources, using
method like surveys, interviews, or experiments. It is collected with the research project in
mind, directly from primary sources.
2) Secondary data: It is the data gathered from studies, surveys, or experiments that have been run
by other people or for another research.
COLLECTION OF PRIMARY DATA
The primary data were collected from the nearby apparel stores. The source of information
involved words from the store managers and owners.
COLLECTION OF SECONDARY DATA
The other secondary data which are collected from the various sources.
 Information collected from books and study material.
 Internet
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CHAPTER 4
RESEARCH RESULTS
 CATEGORY OF STORE CHOOSED – APPAREL STORES
 PLACE OF RESEARCH – BHUBANESHWAR
 THE TEN DIFFERENT STORES COVERED
o RARE RABBIT
o LEVIS
o BEING HUMAN
o MUFTI
o USPA KIDS
o SPYKAR
o INDIAN TERRAIN
o REBA GARMENTS
o MANEKA GARMENTS
o SHEETAL SELECTION

 CATEGORY CHOOSEN APART FROM THE MAJOR – CLOTHING

RARE RABBIT
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1. Size of the Store 800 Square ft.

2. How do they decide the price of the Product Price depends on the material that is used on that Product.

3. Inventory management Depends on the company outlet and city

4. Target customers Youth

Men: Rare Rabbit
Women: Rare Rareism
5. Customer Service They have 90 days of claim time for defective products and
their TAT time is 7 days (working days)

6. Footfall Weekdays- 20-25

Weekends- 40-50

7. Recruitment process Company takes care of the recruitment and the training is
given by the managers

8. Product assortment Depends on Manager of the Company

9. How to sustain and survive within the market
10. Ownership
The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
Brand\ Franchise (COFO: Company Owned Franchise
Operator

11. Special about the shop Trousers and Printed Shirts

12. Marketing Strategy Story based according to season and social media marketing
and hoarding placed by the company person based on
location of shop
13. Price Range Lowest Range: 1499
Highest Range: 20,000

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 20,00000 lakhs/month
Number of Employees 3 sales person + 1 Manager
Number of Bills 25 Bills
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BEING HUMAN

1. Size of the Store 1200 Square ft.

2. How do they decide the price of the Product Price depends on the material that is used on that Product.

3. Inventory management Retail Planning team decides about the inventory

management of the store

4. Target customers Youth (25-40 years)

5. Customer Service They have a certain SOP - approval from the store and the
product which are defective replaced within 2 working days

6. Footfall Weekdays- 40 - 50
Weekends- 80 - 100

7. Recruitment process Store recruitment happens and the training is given online by
the training team of the company

8. Product assortment Depends on Manager of the Company

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9. How to sustain and survive within the market The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
10. Ownership Brand\ Franchise (COFO: Company Owned Franchise
Operator

11. Special about the shop Season wise clothes available and the shopping which are
done money is donated towards education and healthcare.

12. Marketing Strategy Hoarding advertisement (Location store manager decides)

Window Display, Visual Communication, Word of Mouth.

13. Price Range Lowest Range: 899

Highest Range: 16,000

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 24 Lakhs per month to 25 Lakhs per Months
Number of Employees 4 sales person + 1 Manager
Number of Bills 50 to 60 Bills
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MUFTI
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1. Size of the Store 450 sq.ft

2. How do they decide the price of the Product Price depends on the material that is used on that Product.

3. Inventory management Brand\ Franchise (COFO: Company Owned Franchise

Operator

4. Target customers Focuses on the youth

5. Customer Service They have a certain SOP - approval from the store and the
product which are defective replaced within 2-3 working
days
6. Footfall Weekdays: 20-30
Weekends: 50-60

7. Recruitment process Franchise Owner recruit the salesperson and then the training
is given to store manager and the store manager gives the
training according to it.
8. Product assortment Company Decides the product assortment strategy

9. How to sustain and survive within the market
10. Ownership
The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
Franchise Owner

11. Special about the shop Jeans and Shirt and season wise sale of the product

12. Marketing Strategy Customer Calling, hoarding and advertisement (Done by

company), WhatsApp messages

13. Price Range Lowest Range: 1400

Highest Range: 4800

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 14-15 Lakhs
Number of Employees 3 Sales Staff + 1 Manager
Number of Bills 40 to 50 bills
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USPA KIDS
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1. Size of the Store 400 sq.ft

2. How do they decide the price of the Product Price depends on the material that is used on that Product.

3. Inventory management Brand\ Franchise (COFO: Company Owned Franchise

Operator

4. Target customers Kids segment focuses on Parents

5. Customer Service They have a certain SOP - approval from the store and the
product which are defective replaced within 2-3 working
days
6. Footfall Weekdays: 5-6
Weekends: 12-13

7. Recruitment process Company takes care of the recruitment and the training is
given by the managers

8. Product assortment Company Decides /Franchise does the product assortment

strategy

9. How to sustain and survive within the market The strategy to compete with the competitors is done by the
company, but till now as said by the store manager there is no
competitor for USPA Kids
10. Ownership Franchise Owner

11. Special about the shop Casual Wears for the kids

12. Marketing Strategy Brand name of the company is enough for the marketing

13. Price Range Lowest Range: 899

Highest Range: 2999

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 5-6 Lakhs
Number of Employees 1 Sales Staff + 1 Manager
Number of Bills 5 to 7 bills
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SPYKAR

1. Size of the Store 350 sq.ft

2. How do they decide the price of the Product Price depends on the material that is used on that Product by
the company.

3. Inventory management Brand\ Franchise (COFO: Company Owned Franchise

Operator

4. Target customers Youth and Men

5. Customer Service They have 60 days of claim time for defective products and
their TAT time is 7 days (working days)

6. Footfall Weekdays: 20-25

Weekends: 30-35

7. Recruitment process Store Interview happens and if the candidate is approved by

the store manager than ASM takes care of the further
recruitment and the Assistant Sales Manager gives the
training.
8. Product assortment Company does the product assortment strategy

9. How to sustain and survive within the market
10. Ownership
The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
Franchise Owner
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11. Special about the shop
12. Marketing Strategy
13. Price Range
14. Competence of sales staff
15. Average Business Revenue
Number of Employees
Number of Bills
Denim Jeans
Company induces the banner and hoarding depending on
location and they do the advertisement and display required
on stores or not
Lowest Range: 1999
Highest Range: 7000
The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
16 Lakhs
3 Sales Staff + 1 Manager
35 to 40 bills
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LEVIS

1. Size of the Store 1278 sq.ft

2. How do they decide the price of the Product Price depends on the material that is used on that Product by
the company.

3. Inventory management Brand\ Franchise (COFO: Company Owned Franchise

Operator

4. Target customers All Age Groups

5. Customer Service They have Store Replacement Policy

6. Footfall Weekdays: 80-90

Weekends: 140-150
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7. Recruitment process Manager of the Store and HR takes the interview

8. Product assortment Company does the product assortment strategy

9. How to sustain and survive within the market
10. Ownership
The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
Franchise Owner

11. Special about the shop Denim Brand Products

12. Marketing Strategy Company induces the banner and hoarding depending on
location and they do the advertisement and display required
on stores or not
13. Price Range Lowest Range: 299
Highest Range: 2899

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 28 Lakhs – 50 lakhs
Number of Employees 4 Sales Staff + 1 Manager
Number of Bills 80 to 90 bills
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INDIAN TERRAIN

1. Size of the Store 700 sq.ft

2. How do they decide the price of the Product Price depends on the material that is used on that Product by
the company.

3. Inventory management Brand\ Franchise (COFO: Company Owned Franchise

Operator

4. Target customers Youth and adult

5. Customer Service They have Store Replacement Policy

6. Footfall Weekdays: 30-35

Weekends: 80-90

7. Recruitment process Manager of the store takes the interview and Company gives
the training

8. Product assortment Company does the product assortment strategy

9. How to sustain and survive within the market
10. Ownership
The strategy to compete with the competitors is done by the
company with various advertisements, they do market
research on the demand of the consumers and based on that
they plan it.
Franchise Owner
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11. Special about the shop
12. Marketing Strategy
13. Price Range
14. Competence of sales staff
15. Average Business Revenue
Number of Employees
Number of Bills
Denim Brand Products and floral shirts
Company induces the banner and hoarding depending on
location and they do the advertisement and display required
on stores or not
Lowest Range: 899
Highest Range: 5000
The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
8 Lakhs – 10 lakhs
3 Sales Staff + 1 Manager
50 to 60 bills
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REBA GARMENTS
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1. Size of the Store 650 sq. ft

2. How do they decide the price of the Product Price depends on the product and margin for that product

3. Inventory management According to the owner of the shop

4. Target customers Mostly married couples in compare to the youth

5. Customer Service They take care of their customer needs and work accordingly
to that.

6. Footfall Weekdays: 20-30

Weekends: 30-40

7. Recruitment process Done by the store manager

8. Product assortment Decided by the manager

9. How to sustain and survive within the market It totally depends upon how you provide service to a
customer and work accordingly to that

10. Ownership Self-owned

11. Special about the shop Atheleisure focus shop

12. Marketing Strategy Does no marketing

13. Price Range Lowest Range: 100

Highest Range:6000

14. Competence of sales staff The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
15. Average Business Revenue 80k – 1 lakh
Number of Employees 3 Sales Staff + 1 Manager
Number of Bills 15 to 20 bills
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MANEKA GARMENTS

1. Size of the Store 500 sq. ft

2. How do they decide the price of the Product Price depends on the product and margin for that product.

3. Inventory management According to the owner of the shop

4. Target customers Mostly youth of age group 16 to 40

5. Customer Service They take care of their customer needs and work accordingly
to that.

6. Footfall Weekdays: 20-30

Weekends: 30-40

7. Recruitment process Done by the store owner

8. Product assortment Decided by the owner

9. How to sustain and survive within the market Provide good customer service, promote your shop and put
regular offers in special occasion.
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10. Ownership
11. Special about the shop
12. Marketing Strategy
13. Price Range
14. Competence of sales staff
15. Average Business Revenue
Number of Employees
Number of Bills
Self-owned
All type of apparels available here.
Does proper promotion of shop, advertisements.
Lowest Range: 50
Highest Range:12000
The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
50k – 80k
3 Sales Staff + 1 Manager
15 to 20 bills
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SHEETAL SELECTION

1. Size of the Store 3250 sq. ft

2. How do they decide the price of the Product Price depends on the product and margin for that product and
profit we get.

3. Inventory management According to the owner of the shop and the demand

4. Target customers Age group – 20 to 45

5. Customer Service Shop as its own replacement

6. Footfall 100-150

7. Recruitment process Done by the store owner and must have work ex.

8. Product assortment Decided by the owner

9. How to sustain and survive within the market Set inventory according to the demand of the customer
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10. Ownership
11. Special about the shop
12. Marketing Strategy
13. Price Range
14. Competence of sales staff
15. Average Business Revenue
Number of Employees
Number of Bills
Self-owned
Keep the inventory updated according to the fashion
Does hoarding and advertisement for the shop
Lowest Range: 100
Highest Range:15000
The sales staff achieve the target on regular basis and if they
failed to do so, then they are encouraged to complete the
target from the next month onwards.
1.5lakh – 2 lakh
7 Sales Staff + 1 Manager
25 to 30 bills
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Conclusion

In organized sector, the network of the retailer is vast and operates a

number of branches at different places. However, in unorganized
sector, the business is confined to a particular locality and carries the
business in a single unit The retailer's network is extensive in the
organized sector, and it runs a number of branches in various
locations. The firm, however, is limited to a specific area and
operates as a single unit in the unorganized sector.