Assignment on Segmentation and Targeting

Q1: What is Segmentation? Elaborate with examples.

Q2: Why Segment the markets? What are the benefits of Segmentation to the Organization? What
are the benefits of Segmentation to the Customers? Elaborate with examples.

Q3: What are the 6 characteristics of a Useful Segmentation? Elaborate each characteristic with an
example.

Q4: What are the major Segmentation Variables for Consumer Markets? Elaborate with examples.

Q5: What are the major Segmentation Variables for Business Markets? Elaborate with examples.

Q6: What is Targeting? Elaborate with examples.

Q7: What is mass-marketing? Elaborate with examples.

Q8: What is one-to-one marketing or mass customization? Elaborate with examples.

Q9: Which factors should influence the selection of segment to be targeted by an Organization?
Elaborate with examples.

Q10: What are some of the ethical and privacy issues in Targeting at a micro level?

Q11: How do Segmentation and Targeting influence the organization’s Product strategy? Elaborate
with examples.

Q12: How do Segmentation and Targeting influence the organization’s Pricing strategy? Elaborate
with examples.

Q13: How do Segmentation and Targeting influence the organization’s Communication strategy?
Elaborate with examples.

Q14: How do Segmentation and Targeting influence the organization’s Salesforce and Channel
strategy? Elaborate with examples.