List of Draft Internal Factors of Unilever

Strengths Weaknesses
1) Industry leader 1) Continuity of Supply (Should reduce
2) Strong brand portfolio the impact of supply chain disruption)
3) Global presence/recognized as a 2) Product Relevance (Need to increase
global company their capabilities to identify and
4) Wide retail network respond to such demands with
5) Formidable marketing efforts increasing agility)
6) Broad product mix/diversified product 3) Channel Capabilities (Must diversify
range it’s distribution channels to include
7) Strong cash reserve inline platforms)
8) Use of creative advertising 4) IT Infrastructure (Must also address
9) Well-developed company’s website security risks that come with territory
(sap software) with its expanding distribution
10) Employ 1,74,000 people in around channels)
100 countries worldwide as a part of 5) Brand Communication Strategy
human resource (technological and social changes are
11) Diversification of Product Offerings. disrupting Unilever’s traditional brand
12) Global Procurement Cost communication models)
containment. 6) Their new business acquisition affect
13) Utilization of innovative advertising. overall profit
14) Cash reserves are substantial. 7) Increasing reduction in marketing
15) Strong supply chain expenditures in television
16) Research and development commercials
17) Investing in staff training. 8) Creation of Production Turmoil
18) A well-designed website 9) Insufficient software package training
19) Largest market share 10) Expensive labor
20) A good number of strong brands 11) Dependence on retailers
21) In depth industry experience 12) Innovation Period.
22) An excellent distribution network 13) Production turmoil
14) Spending less on marketing
23) High economies of scale
24) Established company infrastructure
25) A distinct competitive advantage due
to flexible pricing
List of Key Internal Factors of Unilever
Strengths
1) Diverse product offering
2) Increased Market share
3) Well-trained human resource
4) An excellent distribution network
5) High economies of scale
6) Having cross-cultural experiences
7) Strong product loyalty
8) Established company structure
9) Significant investment in R &D
10) Strong Brand portfolio
11) Use of creative advertisements
15) Costly labor.
16) Lack of software package training
17) Acquisitions impact overall earnings.
18) Reliance on outside raw materials
19) Dependence on retailers
20) Imitable products
21) Existence of substitutes products
22) Insufficient management of brands
23) Limited business diversification
24) Lack of control in the market
25) Lack of informational reliability
Weaknesses
1) Dependency of outside Raw materials
2) Comparatively higher product prices
than competitors
3) Improper management of boards
 IFE Matrix

Strengths Weight Rating Weighted

Score
1. Diverse product offering 0.15 4 0.60
2. Increased Market share 0.08 3 0.24
3. Well-trained human resource 0.03 3 0.09
4. An excellent distribution network 0.07 4 0.28
5. High economies of scale 0.03 3 0.09
6. Having cross-cultural experiences 0.08 4 0.32
7. Strong product loyalty 0.09 4 0.36
8. Established company structure 0.05 3 0.15
9. Significant investment in R &D 0.05 3 0.15
10. Strong Brand portfolio 0.07 4 0.28
11. Use of creative advertisements 0.05 3 0.15
Weaknesses
1) Dependency of outside Raw materials 0.15 1 0.15
2) Comparatively higher product prices than 0.08 2 0.16
competitors
3) Improper management of boards 0.02 1 0.02
TOTALS 1.00 3.04