TOWS ANALYSIS
CBME2 – COA 2H
ABLANG, CHRISTIAN TERENS
CAOILI, TRISTAN JOSHUA
CAPARROS, DENZEL KYLE
CARDINEZ, AARON PAUL
LAGUA, MARTIUSSE JIE
JOLLIBEE FOOD CORP.
I/E STRENGTHS
1. Established brand image
2. Family-friendly and supportive
organizational culture
3. Strong brand identification
4. Efficient manufacturing and
distribution facilities
5. Customer loyalty
6. Patents and other intellectual rights
7. Owns smaller competitors
8. Superior menu line-up
9. Creative marketing programs
10. Stronghold of heritage
OPPORTUNITIES SO
1. Increasing malls in 1. Expansion in other parts of the
the rural areas country/city. ( O1, S1, S3, , S9)
2. Untapped market 2. Expand internationally (O2, S1, S2, S3)
overseas
3. Increase market net worth by selling
3. First food service stocks internationally (O3, S1, S3)
company to be listed
03/03/2020
WEAKNESSES
1. Inferior architectural design as compared
to other competitors
2. Functional advertising
3. Slow product development
4. Existence of other competitors
5. Delivery Hotline
6. Technological advancement
7. Old menu line-up
8. Small serving portion
9. Creativity
10. Cheap options
WO
1. Improve architectural designs of stores that
will be established in the rural areas (O1, W1)
2. Expand and advertise brand globally ( O2,
W2)
3. Allow consumers to be part of the brand
(O3, W4)
in Philippines Stock 4. Increase annual income by increasing
Exchange target customers (O4, S5, S7, S8) 4. Improve and maximize the use of
technology to further enhance customer
4. Growing economy 5. Develop more variety of food choices relationship and product development (O4,
based on customer feedback (O5, S2, S7) W6)
5. Acquisition of
smaller competitors 6. Increase customer relationship (O6, S3, 5. Adapt strategies of other competitors
S5) regarding product innovation (O5, W3, W8, W9)
6. Built brand
awareness 7. Since JFC is an established brand, 6. Improving the quality of older products that
loyal and satisfied customers will come piqued the interest of the customers before
back to avail its services (O7, S2, S5) (O6, W7, W9)
7. Franchise loyalty
income
8. Acquire and establish the brand to 7. Provide loyal customers benefits that other
8. First mover new target customers in new markets competitors don’t offer (O7, W4)
(O8, S3, S8)
advantage in new
8. Construct more stores which uses
markets
9. Customer convenience (O9, S2, S4) technology like self-ordering kiosk to allow
customers convenience and more time to
9. Online market
10. Establish the brand internationally choose (O8, W1, W6)
(O10, S3, S7, S9)
10. International 9. Providing customers other option to order
expansion besides walk-in and calling the hotline (O9, W5)

10. Create and produce products based on

the country/region culture and social
practices (O10, W3, W4, W9)
THREATS ST WT
1. Healthy options 1. Provide customers healthier options 1. Develop healthier options to add to the old
like vegetables and salads (T1, S8) menu line-up (T1, W7)
2. Competitors rising
quickly 2. Improve service and product quality 2. Fasten the slow product development to
(T2, S1, S2, S5) outdo competitors rising quickly. (T2, W3)
3. Intellectual
property infringement 3. Emphasize the uniqueness of the 3. Be creative enough of making products to
product sold (T3, S3, S8) avoid same products or plagiarism with/of
4. International other competitors. (T3, W9)
competitors in 4. If possible, acquire the rising
Philippine market international competitors or provide 4. Know your competition/competitors well,
services they cannot since JFC has may it be local or international. (T4, W4)
5. Rivalry with home advantage against International
McDonalds competitors. (T4, S3, S7) 5. Upgrade/Renovate the architectural
designs to have a better atmosphere for the
6. Report of using 5. Emphasize the difference of products customer; better than the rival business. (T5,
earthworms in patties in the menu list against rival company. W1)
(T5, S8)

7. Competition in 6. Change some products of the old menu

6. Customers always comes back. (T6, S5) line-up to avoid displeasing reports. (T6, W7)
international market
7.Create fascinating marketing 7. Advertise new products/new market trends
8. Rising options in
programs (i.e. Video clips, websites, in international markets. (T7,W2)
competitors’ menu
etc...) to gain attention from
international customers. (T7, S9) 8. Add more and better options in the old
9. Competitors
innovations menu line-up. (T8, W7)
8. Outdo competitors menu by adding
more options to the main menu list of 9. Advertise new and innovative products to
10. Inflation, leading
the business. (T8, S8) promote the business to stay on top of other
to majority of
customers unable to competitors. (T9, W2, W4, W9)
9. Produce better product that would
afford products be pit against competitors’ products (T9,
S8) 10. Provide customers with cheaper options
that offers the same product (i.e. 1pc burger
10. Provide product coupons and – steak) (T10, W10)
voucher to customers (T10, S2, S9)

SO
1. JFC has already established a name in the Philippine market, expanding their business in rural areas is
easier for them because rural areas tend to try “something new” that is famous or in trend, residents in
rural areas will now enjoy Filipino based fast food chain, now they don’t have to go to urban places to
visit JFC. The brand identity of JFC will differentiate JFC from other competitors which can positively
influence their purchasing decisions, our brand identification should project the expectations and the
promise of extend of services to our customers, reliability and trustworthiness.
2. They say that Filipinos are wide spread in the world, the JFC wants to bring the family-friendly and the
richness of Filipino culture in other countries for them to experience the “joy” from JFC. To gain customer
loyalty and franchise loyalty JFC has to extend their business in other countries, reaching other countries
means bringing the best Filipino fast food chain in the world.
3. The fair market value if JFC’s stocks drastically increased in recent years due to recognition that we
gather from our business activities, finding potential investors outside the country gives us increased in
market net worth, our brand identification attracts potential investors because they knew that there
investment will not go to waste.
4. Our customer’s loyalty can influence others to increase our target market, these prior years we bought
our competitor’s patent and franchise and took over their operations (i.e. Mang Inasal, Chowking) we
did that to decrease our competitor’s market share and increased ours. We evaluate our customer’s
feedback regarding our menu to established stronger menu-items to attract different target markets.
5. Buying smaller competitors give our customers choices where to buy and give their feedbacks regarding
our ambiance, services and menu-items for us to pull-out the unnecessary products, conduct training for
staffs and crews and improve our products that will give our customers the satisfaction that they deserve.
 6. We developed customer services for our customers to give their suggestions and recommendations
regarding our foods and services to strengthen our customer loyalty and customer relationship.
7. Filipinos has a strong family bond, here in JFC we bring Filipino cultures and strong family bond to our
customers the greater our services and food the more and more they will come back and experience
the “joy” that JFC brings to customers that will increase our customer loyalty and franchise loyalty
income.
8. Our brand identification establishes our name in the market, we make special menu-items to attract
different target markets.
9. Our mission is to provide customer satisfaction, our menu-items and services are well evaluated to ensure
the convenience of our customers, we ask for feedbacks from customers to make the feel that they are
the priority, online technology can be used to advertise our brand and strengthen our name in the
market.
10. As our brand identity grows our operation has to grow also, expansion outside the country is a risk
because we do not know if we can make our mark outside the country, but our brand identity gives us
hope that our customers outside the country will acknowledge our business. Our marketing programs
helps us to reach and expand business outside the country to give the “joy” we provide to all of our
customers.
WO

1. Our store inferior designs are in general meaning all of our branches uses the same architectural
designs but we can make special designs for our branches in rural areas, for example in Baguio City,
since Baguio City is famous for its Panagbenga Festival we can make use of flower designs to include
in our architectural branch designs in rural areas.
2. We have to advertise our food by showing them in portions and its value, the ingredients used and for
what type of meal it is (breakfast, snacks, bundle) because people nowadays chooses cheap but
affordable meals, for our services we must advertise our hospitable and customer-friendly staff and
crews for them to be encouraged to try and visit our branch (i.e. drive-thru).
3. Since JFC is the first brand to offer their stocks in the stock market, it gives the consumers opportunities
to own and be part of the gaining advantage against its competitors in the market because more
people will help in increasing the brands reputation increasing its market value.
4. The JFC can create its customer service hotline where in the customers can see what is going on with
the business especially when JFC will release a new product, they can ask questions regarding that
suggest and recommend changes to be made.
5. JFC focuses on serving foods that are easy to consume (i.e. burgers, chicken) if there’s an innovation
to be made in the product, the flavors of the product will be changed but not the product itself JFC
can improve the product in favor of the customer recommendation. JFC cannot copy or imitate
other competitor’s products (i.e. design, packing) because there’s a patent for each and every
product they produce, hence, JFC has to produce their own style of products (i.e. design) to
compete in the market.
6. Improving the product means the customers are not satisfied with the product therefore in JFC we
ask the feedbacks of our customer to ensure their satisfaction and maintain their franchise loyalty. We
improve the product by adding the essential ingredients we can found in a branch place, for
example in Baguio City we can make a flavorings using strawberries since strawberries are very
popular in place.
7. We create promos and coupons which other competitors cannot attain and give to our valued
customers.
8. The current market today now uses more technology which gives the consumers easier time
navigating through the menu and gain more freedom of choosing what to choose when ordering.
With the addition of the self-ordering kiosks’, this gives and allow the consumers more time and option
when selecting what product they want to buy, not only giving the customers convenience by sorting
the products per category, this also gives the employees less workload and easier time to prepare the
consumers meals.
9. The daily lives of people being involved with technology every minute gives them enough reason to
stay at home and be lazy when preparing themselves their foods. By taking advantage of technology
 and setting up their own market, JFC would be able to reach its customers in any part of the city and
also give its customers the convenience of choosing their meal online.
10. By expanding overseas, this will also give JFC an idea to release products related to their culture, with
this, it would help JFC to create a wide variety of products that they will offer internationally at the
same time gain in depth understanding of each country and what the best seller be. By doing so, they
can produce the product that piqued the interest of the international consumers and try to produce it
locally thus solving the slow product development and at the same time gaining advantage against
its competitors regarding product advantage.

ST

1. With the ability of JFC to create a superior menu line-up, it would be easy for them to create more
healthier products that targets those customers who are on diet or those who workout but at the
same time, would love to enjoy a meal from their local fast food chain.
2. It would be harder for the rising competitors to catch up with JFC since its brand is already
established and already gained a lot of loyal customers in addition with the family-friendly culture
of JFC that was already established in the minds of its customers.
3.