Submitted to:

Mohammad Asif Gazi (MAG) AIR WI-FI

Lecturer Business Plan

Department of Management
MGT 368
Section: 19

Submitted by:

Name ID
Sadman Rafid 1722406630
Minhaz Uddin Ahmed 1731713630
Sakibul Haque Sabab 1731511630
Md. Iftekhar Alam Asif 1731577630
Umme Salsabil Nicole 1721259630

Date of Submission: 06/05/2020

 ACKNOWLEDGEMENT

It is our joy and honor to be your students and have this opportunity to present the business plan

on “Air Wi-Fi”. While working on our task, we had to require direction from our respected faculty,

who merit our greatest praise. We would like to appear our appreciation to Sir “Mohammad Asif

Gazi (MAG)”, our honorable faculty of North South University, Bangladesh, for giving us a strong

establishment. Thank you for all your help and support which made a difference us essentially in

planning this business plan. We would like to thank each person who has, specifically and in a

roundabout way, came to our help in planning this assignment.

It would not have been conceivable for us to effectively create this report without the help of our

group members. The resilience of each and each part of our group made it into what it is at the

minute.

Thank you.

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 TABLE OF CONTENTS
Introduction: ............................................................................................................................................... 6
Name and address of the business- ........................................................................................................ 6
Names and addresses of the principals: ................................................................................................ 6
Nature of the business- ........................................................................................................................... 8
Statement of the financing needed- ....................................................................................................... 8
Statement of confidentiality off report- ................................................................................................ 8
Evidence of a strong team, with the relevant skills / experience: ........................................................... 9
Personal reason to think about this venture-........................................................................................ 9
Skills that contribute in the venture-..................................................................................................... 9
Justification: .......................................................................................................................................... 10
Clear evidence of a problem worth solving- ........................................................................................... 10
Commercial viability of the proposed service- ................................................................................... 10
Market gap that our service will address- .......................................................................................... 11
Justification with proper research data - ............................................................................................ 11
PESTLE Analysis: .................................................................................................................................... 18
Political Factors: ................................................................................................................................... 18
Social Factors: ....................................................................................................................................... 19
Technological Factors:.......................................................................................................................... 19
Legal Factors: ........................................................................................................................................ 19
Environment factor: ............................................................................................................................. 20
Porter’s Five Forces Analysis: ................................................................................................................. 21
The Threat of New Entrants: High Threats ....................................................................................... 21
Bargaining Power of the Buyers: High ............................................................................................... 22
Power of Supplier: Low ........................................................................................................................ 22
Competitive Rivalry: High Competition ............................................................................................. 22
SWOT Analysis: ........................................................................................................................................ 23
Strength –............................................................................................................................................... 23
Weakness – ............................................................................................................................................ 23
Opportunity – ........................................................................................................................................ 24
Threat – .................................................................................................................................................. 25
Stake Holders Analysis: ............................................................................................................................ 25

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Business Model Canvas: ........................................................................................................................... 25
Pricing Model: ....................................................................................................................................... 28
Sustainability:........................................................................................................................................ 29
Ethical: ................................................................................................................................................... 30
Description of ventures: ........................................................................................................................... 31
Products: ................................................................................................................................................ 31
Services: ................................................................................................................................................. 35
Size of the Business: .............................................................................................................................. 35
Office equipment and personnel:......................................................................................................... 35
Mission: .................................................................................................................................................. 35
Development: ......................................................................................................................................... 36
Products and services: .......................................................................................................................... 36
Patent, Copyright, Trademark system: .............................................................................................. 36
Location: ................................................................................................................................................ 36
Equipment: ............................................................................................................................................ 36
Experience: ............................................................................................................................................ 37
Product Plan/Service Delivery Model: .................................................................................................... 37
Control of Service: ................................................................................................................................ 37
Business Transaction: ........................................................................................................................... 38
Technology Utilization Requirement: ................................................................................................. 38
Operational Plan: ...................................................................................................................................... 39
Description of company’s operation:................................................................................................... 39
Flow of services: .................................................................................................................................... 40
Technology utilization: ......................................................................................................................... 40
Market plan (7 P’s): .................................................................................................................................. 40
Products/Services: ................................................................................................................................. 40
Prices/Fees: ............................................................................................................................................ 41
Place: ...................................................................................................................................................... 41
Promotion: ............................................................................................................................................. 41
Packaging: ............................................................................................................................................. 42
Positioning: ............................................................................................................................................ 42
People: .................................................................................................................................................... 42

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Organizational plan: ................................................................................................................................. 43
Form of Ownership: ............................................................................................................................. 43
Identification of partners: .................................................................................................................... 43
Authority of Principals: ........................................................................................................................ 44
Management-team background: ......................................................................................................... 45
Roles and Responsibilities of Members Organizations: .................................................................... 45
Assessment of risk: .................................................................................................................................... 46
Evaluate weaknesses of business: ........................................................................................................ 46
New technologies: .................................................................................................................................. 47
Contingency plan: ................................................................................................................................. 47
Financial Plan: .......................................................................................................................................... 47
Assumptions: ......................................................................................................................................... 48
Pro- forma Income statement: ............................................................................................................. 49
Cash flow projections: .......................................................................................................................... 51
Pro- forma Balance Sheet: ................................................................................................................... 52
Break-even analysis: ............................................................................................................................. 54
Growth Analysis: .................................................................................................................................. 55
Sources and Application for funds: ..................................................................................................... 56
Venture Capitalist Growth: ................................................................................................................. 56
Reference: .................................................................................................................................................. 57
Appendix: .................................................................................................................................................. 57

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Introduction:

Our business is mainly network service based business. This business is mainly based on Wi-Fi

service connection business. We are providing here long range internet service connection. In our

country we see there are many internet service provider company but they only provide internet

connection inside the home. If you go outside the home, you cannot get the internet connection. In

here our company are embarking on a new journey to meet the needs of today’s connected

lifestyles. The specialty of our service is that if anyone take our internet service we provide internet

connection not only in home but also outside the home wherever he/she wants to go. We ensure

the high speed of that connection and ensure that the customers will get better quality by using our

Wi-Fi connection.

Name and address of the business-

The name of our business is Air Wi-Fi and it is a partnership business. Right now, we don’t have

a particular office.

Names and addresses of the principals:

• Md. Iftekhar Alam Asif

CEO

233, Block-C, Bashundhara, Dhaka

• Minhaz Uddin Ahmed

CFO

198, Setara Road, Mirpur-11, Dhaka

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• Nur Mohammad Tohad

CTO

13, Road-4, Sector-13, Uttara, Dhaka

• Sadman Ahmed Abir

COO

25, Road-10, Block-B, Bashundhara, Dhaka

• Umme Salsabil Nicole

Head of HR

496, Boro Moghbazar, Dhaka

• Sadman Rafid

Head of Marketing

House 166, Road 8, Block-G, Bashundhara, Dhaka

• Sakibul Haque Sabab

Manager

195/4B, Tejkunipara, Tejgaon, Dhaka

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Nature of the business-

Our business is basically partnership business. At first we are going to start our business in Mirpur

11. There are seven accomplices in our business. Each of us has contributed the same sum of cash

in our business. We interface to our clients through Facebook, what’s app and coordinate phone

call. We have also an app by which the clients can interface with us. We continuously attempt to

fulfill our customers’ desires by giving more noteworthy quality of internet service.

Statement of the financing needed-

As our business is little sort business, so our capital is 30,00,000 Taka. We are seven members

group and each part has got to contribute 4,28,600 Taka. We are going increment our business

zone entirety Bangladesh within the close future additionally increment our capital.

Statement of confidentiality off report-

We have been recognized here that the data we are giving here is much exact, unused and

confidential. Those who will be reading this business arrange and our thoughts do have to be agree

with the reality that they will not share it to anybody, guarantee to not talk about and will not apply

this business arrange anyplace without the authorization of the five partners. Uncovering any sorts

of information around our report and our business arrange within the open will result in

punishments. Legitimate activities will be taken against the person who do this sort of occurrence.

We accept that everyone will respect the mystery of this secret report additionally back for

encourage change.

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Evidence of a strong team, with the relevant skills / experience:

Personal reason to think about this venture-

We thought various reason for this venture. The main reason is that there is no long range Wi-Fi

connection business in our country. Our country is not familiar with this. Long-range Wi-Fi is

utilized for low-cost, unregulated point-to-point computer network connections, as an alternative

to other settled wireless, cellular networks or satellite Internet access. The new generation of our

country needs internet connection all over the time. One day one of our team members used the

Wi-Fi connection and for important reasons he needs to go outside but there is no internet balance

in his phone. That time he thought that if the internet connection is available in outside he can able

to use the internet. So he talked with us about the plan how can we use this technology in our

country. We searched many websites many technological site to grow up this business in our

country.

Skills that contribute in the venture-

Team members Skilled department

Minhaz Uddin Ahmed Finance and Accounting

Nur Mohammad Tohad Technical

Sadman Ahmed Abir Software

Sadman Rafid Marketing

Md. Iftekhar Alam Asif Marketing

Sakibul Haque Sabab Marketing

Umme Salsabil Nicole Human Resource Management

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Justification:

We all the members are from North South University. Minhaz Uddin Ahmed is doing major in

finance and accounting. So, he can maintain the finance and accounting department. Nur

Mohammad Tohad completed his graduation from CSE department. So, he can perfectly maintain

his department as a computer engineer. Nur Mohammad Tohad completed his graduation from

ETE department and he can maintain the technical sector by his experiences. Sadman Ahmed Abir,

Md. Iftekhar Alam Asif and Sakibul Haque Sabab are doing major in marketing and they can

maintain the marketing sector of the business. Umme Salsabil Nicole is doing major in HR. So she

can maintain her department.

Clear evidence of a problem worth solving-

Commercial viability of the proposed service-

We have a little bit commercial viability of our product to stay alive in the business. As it is a

totally new business we have worked hard to build up the commercial facts. Still we have not any

Facebook page but we are working on it. We are also working on our apps by which people can

connect with us. The technology which we used in our service that is also under processing.

Though we don’t have prepared enough, we started our commercial working. We have a very big

advantage as Internet is very much popular to all of the people specially for the young generation

we think we can easily capture the market. For these reasons I can say that we have clear prove of

commercial viability of our product. And we are going not confront much difficulty within the

future until our business gets to be developed.

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Market gap that our service will address-

We have no competitor in our country. It is totally new business in our country. The others internet

service provider company provides internet connection only in the home or in the office. But we

are the 1st company who think about customer demand when they go outside. Normally if they go

outside they need to buy MB in their phone or laptop. They are few people who cannot able or not

much interested to buy MB in their phone. That time our service will work because we provide

internet connection not only in the home but also in the outside. So we are special from others

company in this side.

Justification with proper research data -

We have done our online survey from different people who use internet and who are more

interested about this Wi-Fi service. Now, we know how people think about it and what kind of

services they want. The survey results are given below:

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From our survey we found out that, as we can see in the picture almost 95% of the people who

have internet connection.

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From this survey we see that there are a huge number of people who use the internet in the daily

basis. We can understand from this survey that internet is most important for everyday life.

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From this survey we see that there are a huge number of people who spend time for more than 4

hours a day on the internet. It proves that more than 60% of internet users spend more four hours

in daily basis which is a very good indication for us.

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From this survey we can see that most number of people think that internet and mobility both are

important. There are slight number of people think mobility is important.

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From this survey we can see that 83% people are interested if they get a Wi-Fi system where they

will be able to use the internet anywhere within the range of 2.5km. So, we can say the most of the

people are interested to use this type of internet.

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From this survey we can see that more than 80% answer shows us that people are interested in

both mobility and speed which we are trying to provide. If we fixed the cost into 2500-3500 there

are a huge number of people can afford to subscribe to this service. From this we understand that

this cost is convenient for most of the people.

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PESTLE Analysis:

Political Factors:

Currently the political situation is quite stable but occasionally it becomes very unpredictable

which poses a danger to us. But the market climate has also become attractive here, as the

situation is now stable. The government supports young people to be self-employed, and they

even spend massive amounts of money into it every year. So a lot of start-ups are launching in

our country last year. This business-friendly environment also attracts foreign investors into our

country to invest. So for us, this is an chance.

Economic Factors:

Bangladesh is having a momentum right now, because its economy is one that is growing. It has

recently moved a degree from underdeveloped countries to developing countries. GDP growth

currently stands at USD 249.7 billion, and is projected to grow to USD 305 billion by 2020. It is

appealing to investors because the economy is on the rise industry is on the rise, too. This also

gives us the ability to effectively run the company in here.

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Social Factors:

In our country, social factors include the situation of society, its common beliefs, norms, values,

population etc. most people are uneducated and they might be unable to understand the benefit of

using our service. Unconsciousness might present a great risk to us. Also people in our country

don't usually trust a new technology which also Is a challenge to us.

Technological Factors:

Technology plays a key role in our industry, as our company is providing internet to people who

need a faster internet access. They will need mobile phones or laptop/computer to use our services.

They don't even need buy a Wi-Fi router to use our service. Now Internet use is on the rise in

Bangladesh. A lot of people get linked with it every day. Although it is a bit late but technological

development is taking place in Bangladesh and the situation has changed drastically. Here, the

cheap price of the smart phones contributes a lot. So this is a point of advantage for our company.

Legal Factors:

As like any other business we got some legal issue we need to work on if we want to do business

in Bangladesh. The license is given by the Bangladesh Telecommunication Regulatory

Commission. We have to obey by the section 36 of Bangladesh Telecommunication Regulation

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Act, 2001 and The late fees/fines shall be recoverable under the Public Demand Recovery Act,

1913 (PDR Act, 1913) if the licensee fails to submit the fees and charges to the commission in due

time.

Environment factor:

Climate can be a nightmare for any Internet providing business. Change in Environment means

climate and ecological balance changes and any changes in these factors can be harmful for the

company. Bad weather will directly and indirectly affect us, much like the late delivery for bad

weather. But this isn't going to be a big challenge to us.

We can say after the Pestle Analysis that Bangladesh is fairly a good place to do business.

According to BTRC data, there were 5.735 million broadband connections in November 2018 and

growing every year and over a 5 year the industry has earned over 25thousand 5 hundred cores.

Now a days every type of people can use internet for it’s affordability. Over a thousand company

entered in the industry in the last 3 years. Each year Bangladesh is having new 14.4 million Internet

subscribers.

The existing market is growing so is the income of competitor.

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Although some of our competitor has speed or mobility we are combining both and giving our

customers what they deserve. Every one of them are promising big for the big buck but we will

provide what we promised.

Because of this nature investor are really hopeful to invest in this business. As a developing country

this can be a big opportunity both for the investors and us as a company.

Porter’s Five Forces Analysis:

The Threat of New Entrants: High Threats

As the technology is new to the Bangladeshi market we really have an early mover advantage

although existing alternatives can be a big challenge to deal with. So for that we can say we

might have a high new entrant’s threats. On the other hand, cheap and faster internet will be

compiling for most of the Bangladeshi users who wants exactly that. Not have to buy separate

router can be a big deal for consumers.

The Threat of Substitutes: High Threats

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As we all know the internet is becoming a part of our daily life. It is also true about Bangladesh as

well and that demand has created so many alternatives resent years. It is so likely that if we can’t

provide what we have promised to our customers we will be out of the business in a breeze.

Bargaining Power of the Buyers: High

As the number of alternatives increases, consumer bargaining power goes up high. There are plenty

of alternatives available in this case. Though our service and net speed is not the same like others

but still customers sometimes don’t care about little stuff. There are so many internet providers if

we don’t present our self significantly better it will be hard for us to stay in the business.

Power of Supplier: Low

As the net industry is bumming in Bangladesh many investor is there to invest in the market.

Although It's true that we have a new type of router for this market but it's not new in abroad. And

also there are other types and brands for that types of router. On the other hand we will buy our

own supply like cables or sockets so supplies won't have that much power over our operations.

Competitive Rivalry: High Competition

We have a lot of competitors on the market. But nobody offers the price that we are offering for

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the service. Everyone is paying higher rates and this is our biggest strength in beating the rivals.

Most of them are our closest rivals such as The Winner IT Inspire Broadband.

U-Turn Internet Communication, Mirpur and so on. They all give a service that can’t compete with

our own.

SWOT Analysis:

Strength –

1.Build on existing technology

2.Partnering with strong existing market leaders

3.Providing better security and private browsing

Weakness –

1.Building infrastructure can increase initial cost

2.New in market.

3.Need to educate how it works

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Opportunity –

1. Faster connection will insure new users mostly mobile net users.

2. Although the technology already exists in real life it's not Available in Bangladesh. So make it

available in here

3. First mover advantage

4. Making a 5G ready technology for the future

Each year Bangladesh is having 10 million new internet user.

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Threat –

1.Existing mobile operators

2.Fail to provide as a better alternative

3.Fail to insure customer security

Stake Holders Analysis:

Our key stakeholders are vendors, customers, rivals, investors, technicians, investors and others

delivering services. All of our actions are having some form of effect on them. Increasing our

network directly effects our technicians. Also how we choose to operate our services affects our

competitors. The more we grow the more products (router, cable) our suppliers need to provide

us. And they are directly influenced too. Our transactions are based online, meaning that the more

users we have, the more charges Bkash gets so they're interested here as well. We care about

consumers and investors and we need to keep them going.

Business Model Canvas:

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Key Partners: Key Activities: Value Proposition: Customer Customer
Relationship: Segment:
1. WIFI Access point 1. Apps maintenance 1. A fully functioning
suppliers WIFI city 1. Long term 1. Price sensitive
2. Security Ensure 2. Middle Class
2. BTRC 2. Everyone has access to 3. Students
3. Managing Server WIFI 4. job holders
3. Bkash
4. Service maintenance 3. Affordable Pricing
4.App manufacturer
4. 24-hour service

5. A fixed price for every

one

6. Everybody have access to

equal speed

Key Resources: Channels:

1. Towers 1. Router
2. App
2. WIFI routers

3. Internet connections

Cost Structure: Revenue Streams:

1. Server maintenance 1. Subscription

2. App development

3. Salaries

4. Utilities

5. Router maintenance

6. Tower maintenance

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▪ Key Partners: Our key providers are organizations who makes open Air Wi-Fi Access

focuses and another key accomplice is the internet services who will give us rapid web to

satisfy the need of our client. Our client can cover their tab by means of Bkash so they are

likewise a key accomplice. Other than speculators are likewise our accomplices who are

additionally investing their best energy to make the business work.

▪ Key Activities: The main activity of us is to provide WIFI internet to a whole area without

any obstacle and drop of performance. And to do so we always work on our app to manage

our customer better and to give them the best security and to give them consistent speed.

▪ Key Resources: The key resources for Air Wi-Fi are the tower because we want to use

them to set our WIFI access points so that it can cover a whole area properly. Also, the

WIFI access points are also another key resource for us. Another important key resource

for the company is the internet provider whose internet we are going to use.

▪ Channel: Air Wi-Fi will communicate with their customer through the app. After that we

will provide them with internet through WIFI access points. These are the channel through

which we are going to give our services to our customers.

▪ Value Proposition: Air Wi-Fi provides high speed internet service through WIFI access

points to cover a whole area to achieve a true WIFI zone in Bangladesh. Which will provide

high-speed internet in an affordable monthly subscription so that everybody can use it.

▪ Customer Relationship: Air Wi-Fi deals with customers in long term basis. Because we

will always try to hold on to our subscribers and build a strong community and following

around it. To provide them the best of what they want.

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 ▪ Customer Segments: As the middle-class people can’t afford high-speed internet nor they

can afford a high-quality router at their home. We intend to bring them both in a single

package.

▪ Cost Structure: Air Wi-Fi buys the WIFI access points and gets internet from licensed

internet providers like BOL, BDCOM and Bangladesh T&T board which we have to pay.

To maintain the WIFI access points and the servers, to develop an app we have to pay. To

maintain these, we need employees and to keep them we need to pay salaries. And we also

need to pay utility bills to run the company.

▪ Revenue Streams: We intend to get highest number of customers and we earn our revenue

from subscription on which we provide our customers true WIFI Internet within affordable

price.

Pricing Model:

Presently getting a rapid web with a long-run top notch switch is a lot costly, which is wild for the

white-collar class individuals. Accordingly, we think of the arrangement to have rapid web which

is particularly reasonable for the white-collar class individuals. As creating nation, the vast

majority of the individuals of our nation have a place with white collar class, we have focused on

this class and made the cost with in a moderate range which is between 2,000 to 5,000 sticker

prices.

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We can't explicitly tell about our cost since it changes time to time and through and on various

bundles. It likewise relies upon how much the providers are charging us. We connect 500-taka

benefit with the sum that provider charges us for the web and offer it in our App. For instance, if

the provider gives us web to 1050 taka to us, we will offer it for 3000 taka in our App.

Sustainability:

Air Wi-Fi is essentially a web access supplier who offers their support through WIFI passageways,

which results into a wide territory of genuinely remote system which individuals can use at home

or outside their home however inside the scope of our passages. We need to give this experience

to our clients in a sensible cost. we don't make anything we give our clients a world class

administration in all around built framework. Accordingly, it doesn't get any opportunity to

contaminate the earth. Then again, we are attempting to get greater condition well-disposed as a

going worry in the current circumstance.

For keeping up a sensible value, Air Wi-Fi attempts to have minimal measure of benefit. With this

benefit, we attempt to keep up the costs of the business. Other than we are likewise attempting to

grow the business from this benefit. Many individuals are connected with Air Wi-Fi. Inside not so

distant future we need to utilize more individuals with this business.

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Air Wi-Fi is a business of association. We have equivalent measure of capitals put resources into

this business. Along these lines, everybody has the equivalent chance to share their perspectives

around here. We treat everybody similarly. On the off chance that we have to take any sort of

deliberately choice, we take the choice based on each accomplice of this business.

For making Air Wi-Fi an effective business, we are keeping up manageability from natural, social

and financial point of view. Then again, we are catching the working-class individuals with a

sensible value which is an extraordinary issue worth fathoming. For those explanation, we

anticipate that individuals should acknowledge our business. We are attempting to keep up and

take care of the issues identified with this business to have a long and reasonable business.

Ethical:

In our nation, each business is serious. Therefore, to be fruitful in the agents can do anything. They

don't consider issues like wellbeing, condition and so forth. Which is untrustworthy. By doing

these exploitative exercises they are making benefit, however they are additionally selling out

individuals. The principle concern is to not deceive individuals who are putting their trust on those

organizations, since individuals don't have the foggiest idea about the genuine data behind a

business.

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In Air Wi-Fi, we need to keep up morals in our business, since we are giving cutting edge contact

of extravagance administration through reasonable cost. We are likewise ensuring fast web.

Accordingly, we need individuals to confide in us more for our administration. Then again, we

won't sell feeble unbound web for the sake of rapid made sure about web which is a major data to

the individuals. We will be showing the business to giving genuine data to the clients to keep up

an incredible piece of morals in this serious market.

Description of ventures:

Products:

AeRIAL HD4 – AC with 700 Dual-band Highest Strength Outside Wireless AP limit

Extender/Router with PoE and lofty Gain Antennas

o Cull with I-EEE 902-11 p/d/g/n/ac grade

o Plural- Band Speed up to 3.2 GHz with 250 Mbps, 5GHz 433Mbps

o Weather-proof Rp40 Connector, Mobilized Inactive capacity over Ethernet (PoE)

o Inactive PoE Support for Yieldable spread

o Gives lofty performance at a Deep-Range Links, trusting on its antenna

o Features up to 2000mW of power and an improved receiver design

o Husky weatherproof case withstands strict outside conditions

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 o Function Modes: Router, AP, Repeater, WISP

o Highest Security with WAP, and WPA2

o Backing with 3 LEDs Wireless Signal Power

o Construct in electricity arrester

Industry- managing Hardware

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The high strength outside Wi-Fi grade extender equals occupational service with human friendly

design. Every technical part makes mounting softly.

Construct-in High strength Amplifiers

Individual high power amplifiers give significantly increased output power, which is about 4x

transmission strength. Without backing transmission power, they also highly extend the

susceptibility of signal reception, Conforming your mobile or other devices connecting to the

router all the time.

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Besides, we use equipments setups like,

1. Wi-Fi Antenna

2. L-Bracket

3. Hex-nut

4. U- Bolts x2

5. Clamping Bracket x2

6. Flat Washer x4

7. Spring Washer x4

8. Nut x4

9. Wi-Fi Radio

10. Coupling Ring (attached to the radio)

11. End cap

12. Rubber Grommet

13. Power injector

14. Ethernet cable

15. AC power supply

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 16. DC power cord

Services:

We want to provide a great Air Wi-Fi service both indoor and outdoor. It will provide high internet

service around Mirpur 11 area. People will be able to use this service outside of the building.

Size of the Business:

Our business is potential business. As it will provide service to one particular area first and have

no office right now so we consider this business as small size business.

Office equipment and personnel:

We will have office equipments worth 100000tk.Right now we don’t have any physical office. We

are using our private equipment like computer for our business. We also don’t have any

employee/staff in our business yet. We are using our own skills and knowledge to the business.

And all the members are hardworking and trying their best to develop the business.

Mission:

Right now our mission is to cover Mirpur 11 area with our service. We want to ensure high

performance & fast service to our customers. If the customers like our service, then they will rely

on our service and recommend it to others. That’s how we will increase our business.

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It will be successful venture:

• It is less costly than any other network.

• It costs less to set up wireless network.

• People can use this anywhere in that particular area.

• Everybody have the access to equal speed

Development:

We discussed everything about this project and technological details with the engineers and will

start our business after getting our investor.

Products and services:

Products and services are previously mentioned.

Patent, Copyright, Trademark system:

In future we will register a copyright & a trademark for our logo.

Location:

We don’t have any physical location.

Equipment:

Also we are using our private euipments like PC / laptop.

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Experience:

For conducting a successful Air Wi-Fi business, we need some experiences like

• Business management skills

• Technological skills

• Leadership

• Market knowledge.

Product Plan/Service Delivery Model:

Air Wi-Fi will run through our own business delivery model where we providing an outstanding

consumer experience. This model will cover a wide range of area like a full residential area or a

colony. We basically maintain a high power systematic network by arranging some typical long

range high speed outdoor router which set up with some other machines.

Control of Service:

Frist of all, we purchase the merchandises from any multinational IT company in local market as

we will cover early in business only Mirpur 11 area. If any equipment which is not found in our

local market or do not able to access with our network, then we should import or give the order

from foreign market. Our service is a customized network system where we will follow our IT

consult expert’s suggestions and their guideline. Our technical engineers will set up whole process

and ensure the quality of our service. It is a centralized management system with high degree of

flexibility. Our business inventory control system operated by Sadman Ahmed Abir who is the

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Chief CSE Engineer and he will us to software making process. He also helps us to make the

applications for online maintenance system. Through the software and application system we will

control our business. We first of all establish the high power Amplifiers and maximum security

with WAP, and WPA2. The access point is very flexible and robust weatherproof case with stands

harsh outdoor conditions. We hope our business will increase in near future and then we will

establish more multiple access point for coverage the more area. As our network system control

by applications and our equipment are electronic materials so need not store our products. We

arrange an online survey and try to understand the curiosity of the customers about our future

service we also boosting the post reviews of our audiences. We deliver various packages like

student friendly, freelancers, special users, gamers, industrial area etc. People choose their service

package according to their requirement and financial condition. Customers also give us

information or any suggestion through our hotline.

Business Transaction:

As Air Wi Fi is an online based service community, we control or fulfill the transaction process

through mobile banking like Nexus pay, EBL Card, Bkash etc. After connecting with our router

and when consumer access the internet they will pay for the service. Our hardware technicians

maintain all the hardware functions and set up the connection between consumers to our system.

Our payment package is monthly and there have no extra charge.

Technology Utilization Requirement:

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Air Wi Fi provide internet through high gain dual-polarized antenna with human friendly design.

We use a new technological package which enough to cover a residential area and we are very

much concern about our bad weather and will not disconnect that crucial condition. Our software

engineer make application to control the network system make multiple outdoor applications.

When our business will reach at a stage then we will Boosting transmission power and people will

receive more smooth signal and depends on the demand we will increase our coverage area.

Operational Plan:

Description of company’s operation:

Operating the business in order is the most ultimate part. Accurate plan is important; without that

it is quite impossible to run an Air Wi-Fi business. As it is a service based business, our operational

plan will be slightly diverse.

Location: We are starting our service at Mirpur area first. So we have a plan to start our office at Mirpur.

Our purpose is to run the business as a corporate mode.

Employee skills: We will need some workers with high technological skills, IT people, accountant. As it

is a service based business there will be a customer care desk and an operator for that desk.

Expense: We will try to reduce our cost as soon as possible. It will help us to earn profit. Our key expense

will be incurred in utility bill, employee compensation, office rent, customer care service etc.

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Flow of services:

We will provide Wi-Fi internet to a whole Mirpur area without any obstacle and drop of

performance. And to ensure that great service we will work on our app to handle our customer

better. We will ensure their privacy and give them promising speed. Air Wi-Fi will communicate

with their customer though the app. After that we will provide them internet though Wi-Fi access

points.

Technology utilization:

As our Air Wi-Fi business is technology based and because of daily improvement of technology,

we will try our best to build it better every single day. We will try to keep a review system in our

app and customer will be able to give us reviews and comments there. By doing this we will be

able to know our weakness or lackings. We will also give customer care number in the app so that

they will be able to contact us easily. That will also help our business to grow rapidly.

Market plan (7 P’s):

Products/Services:

Our product is a mix of great hardware and high speed internet connection providing service. As

we discuss this before in the report this is not any means a new type of technology. It has been

tested and used outside Bangladesh. But we are bringing this technology to this nations customers.

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In this product it uses a high double band witch is known for it’s speed and uninterrupted internet.

With small and big microwave technology like this it’s very easy and efficient to use as a broader

network solution. On the other hand, with the best in the market IEEE 802.11 a/b/g/n/ac standards,

it is the service the customer deserves.

Prices/Fees:

Recently we are announcing our 1st service plane that give 35mbps to about a cost of 3000tk per

month. Hopefully we will be adding other type of service planes in the following years.

Place:

We have recently launched our service in Mirpur 11 as we got plenty of positive responses there.

We have put a survey about existing their existing internet and are they willing to subscribe to our

plan.

We will also be creating a new physical store so that customer can come and visit and share their

insight about the service.

Promotion:

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Facebook page, Google map integration can easily help us to get our target customers witch can

also be created an easy way to find and contact us. Brochure, leaflet, flyer and local TV Chanel

can be a great way to promote our service to the locals as well.

By the next year we will be adding a free trial pack where you can get one-week free trial. This

will show the customers our confident and they can experience the future.

Packaging:

As a startup we have less investment to start with. Because of this we can’t go big from the

beginning as we wanted. Originally we only offering one service pack witch is 35mb with a fee of

3000tk a month. But we have planned to create another high end low cost option for our customers.

Positioning:

As we are placing our product as a premium service we initially want to capture a niche market.

people who don’t want to compromise and wants to test the cutting edge technology this is for

them.

Mainly those who want to test the future this is for them.

People:

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Technicians, Investors are our main source of power we also have our employees who help us to

promote and maintain the services carefully.

At this moment we have only few investors but by the end of this year we are hoping to get more

investors.

Organizational plan:

Form of Ownership:

We consist of seven members in our group. And our form of ownership is partnership. The

conditions of agreement between our partners are conferred below which we reciprocally approved

to:

1. We will each take 14% share of the business.

2. We each will equally spend the profit needed for the business.

3. We will divide the profit 14% each.

4. We will also mutually share the damage as well, if we face any.

Identification of partners:

We are seven members and we are the only members of our board of directors.

1.Md. Iftekhar Alam Asif (CEO)

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233, Block- C, Basundhara, Dhaka

2. Minhaz Uddin Ahmed (CFO)

198, Setara Road, Mirpur -11, Dhaka

3. Nur Mohammad Tohad (CTO)

13, Road -4 Sector -13, Uttara, Dhaka

4. Sadman Ahmed Abir (COO)

25, Road -10, Block –B, Basundhara, Dhaka

5. Umme Salsabil Nicole (Head of HR)

496, Boro Moghbazar, Dhaka

6. Sadman Rafid (Head of Marketing)

House 166, Road 8, Block- G, Basundhara, Dhaka

7. Sakibul Hoque Sabab (Manager)

195/4B, Tejkunipara, Tejgaon , Dhaka

Authority of Principals:

Md. Iftekhar Alam Asif will be holding the right of check signing authority as he is the CEO of

the company and main idea of the business came from him.

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Management-team background:

Among all the seven members, Md. Iftekhar Alam Asif, Minhaz Uddin Ahmed, Umme Salsabil

Nicole, Sadman Rafid, Sakibul Hoque Sabab are from Business background and they will handle

the management team. Minhaz Uddin Alam will manage all the financial work as his background

is Finance. Umme Salsabil Nicole is also majoring in finance and will help him managing financial

work and will manage HR related activities too. And Sadman rafid will handle marketing related

work and Sakibul Hoque Sabab will manage other organization related activities.

Roles and Responsibilities of Members Organizations:

To run a successful business, we need to maintain our roles and responsibilities accordingly.

In this company each member has different roles and responsibilities.

• Chief Executive officer will make sure that the members of the board and staffs have proper

information.

• Make sure that each owner maintains a strong relationship with all the staffs.

• Utilize all the possible opportunities

• Manage all the work

• Account manager will take care all the account and finance related works

• HR manager will maintain all the recruitment, compensation, promotion, bonus related

activities

• Marketing manager will ensure all the promotion and advertisement activities.

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Assessment of risk:

Evaluate weaknesses of business:

Our business model for this app is very new in the online platform business industry. So the first

step we need to know how much it is friendly for our users. Most probably, it is a few complicated

or non-user friendly. In this case, our business growth projections would become useless. So we

need to identify where our customers will face the trouble to use this service. For identification,

we arrange a real life survey where we set up our network within a very small area and we try to

make them our service user. We in this condition, provide our service with a very low price because

this step our target is to identify the real life user problem and also it helps us to attract the

customers. We also promote our product through mouth to mouth and lift let paper. This customer

is like our pro-user. After one month using this app they give us the feedback and we try to solve

the problems. We have also other risks like market risk, financial risk, competitor risk etc. In those

case we sub-contract with a organization or a consult- farm and they use our application like a pro

user and they give us the feedback, suggestion and a real life growth projections of this business

model. We think, our price and promotion of the app is one of the biggest threat because people

are not as much as used to this high range of internet pack and not aware of this technological

benefits. Most of the people are middle class by financially and they not always afford this kind

of internet pack. On the other hand, we use new and wide range coverage technologies. So, our

price reduction will be more challenging than the other challenges. That’s why we don’t target the

mass consumer at our very first step and create some positive vive by providing new technologies

and service.

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New technologies:

Our business is fully technology based business and our main concern is our technological set-up

process. Because we cover a wide range of area both outdoor and indoor side like a full residential

area or a colony. In that case we need to use outdoor wide range coverage router and other

machines. The problem is our weather is not stable and sometimes it is very stormy. As our

technological process is very new in this weather condition so we are not sure about how much

routers and other machines will tolerate this extreme condition specially during a rainy season. We

test our service mobility and speed through our technical engineers who are basically designed this

technical process.

Contingency plan:

As our technological set-up and service system is very new in our country so if it is fail to provide

a significant satisfaction than we will reduce our service area and reset our technologies. That case

we most probably we import better technologies based on our weather condition also hire a IT

farm to consult us. When we are facing trouble, we reduce our price and try to make up our

technological and other costs. We also sub-contract with Add firm who help us to promote our

service in a better way.

Financial Plan:

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Assumptions:

The assumptions made by market research data that we undertook to prepare the financial

framework are as follows:

Revenue source 2021 2022 2023 2024 2025

Subscription
revenue 2100000 5400000 7800000 11400000 15000000

Users Over the

Years 700 1800 2600 3800 5000

Per subscription
fee 3000 3000 3000 3000 3000

We assume our Startup costs in different sides-

Startup Costs BDT

Outdoor WAP 90000

Air Conditioner 400000

Repeater 30000

Long range Wi-Fi receiver Package 250000

Fiber Optics 26250

App Development 200000

Business Registry 36800

Trademark 3500

Office equipments 100000

Telephone Bill 5000

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Advertisement (online) 100000

Computer/ISP 150000

Internet From BTRC 1050000

Backup Power System 300000

Electricity Bill 40000

Total Startup Cost : 2781550

Total Funds Available 3000000

Total Startup Cost 2781550

Funds available at hand : 218450

Pro- forma Income statement:

We are assuming to grow our business from 2021 that’s why we have prepared the pro forma

income statement for the year 2021 to 2025

Below we have given the pro forma balance sheet for the year 2021 to 2025.

PRO FORMA INCOME

STATEMENT In (BDT)

2021 2022 2023 2024 2025

Revenue

Subscription Revenue 2100000 5400000 7800000 11400000 15000000

Total Revenue 2100000 5400000 7800000 11400000 15000000

Operating Cost & Expenses

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Fixed cost

App and Website maintenance 240000 240000 240000 240000 240000

Computer Maintenance 120000 144000 170000 194000 222000

Depreciation

1. Computers/ISP (Straight line 10%) 15000 15000 15000 15000 15000

2.Hardware (Straight line 20%)

(Outdoor WAP, Repeater, Long range
Wi-Fi receiver Package, Fiber Optics 79250 79250 79250 79250 79250

3.Air conditioning (20% Straight line) 80000 80000 80000 80000 80000

4.Backup power system (20% Straight

line) 60000 60000 60000 60000 60000

Advertisement

1.Online Advertisement 100000 100000 100000 100000 100000

Office Rent 35000 35000 35000 35000 35000

Telephone Bill 5000 5000 5000 5000 5000

Electricity expenses 40000 40000 40000 40000 40000

Security Guards Salary 15000 15000 15000 15000 15000

Technical workers' Salary 20000 20000 20000 20000 20000

Total Fixed Cost 809250 833250 859250 883250 911250

Variable cost

Travelling cost 5000 6500 7800 9000 10000

Maintenance related cost 8000 9000 12000 16500 18000

Internet expense 735000 1890000 2730000 3990000 5250000

Total Variable Cost 748000 1905500 2749800 4015500 5278000

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Total Cost 1557250 2738750 3609050 4898750 6189250

EBIT 542750 2661250 4190950 6501250 8810750

Taxes (15%) 96412.5 414187.5 643642.5 990187.5 1336612.5

PROFIT AFTER TAX 446337.5 2247062.5 3547307.5 5511062.5 7474137.5

Cash flow projections:

Here we are showing our cash flow of current year. This is the difference between our cash inflows

through our sale and outflow through different cash disbursements throughout the year from 2021

to 2025.

STATEMENT OF CASH
FLOW(BDT)

For the year ending 2021 2022 2023 2024 2025

Cash at the beginning of the year 218450 562137.5 2019175 1862382.5 3982930

Cash Flow from Operating Activities

Cash received:

Subscription Revenue 2100000 5400000 7800000 11400000 15000000

Total 2100000 5400000 7800000 11400000 15000000

Cash Paid For:

App and Website maintenance 240000 240000 240000 240000 240000

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Computer Maintenance 120000 144000 170000 194000 222000

Office Rent 35000 35000 35000 35000 35000

Telephone Bill 5000 5000 5000 5000 5000

Electricity expenses 40000 40000 40000 40000 40000

Security Guards Salary 15000 15000 15000 15000 15000

Technical workers' Salary 20000 20000 20000 20000 20000

Operation variable cost 748000 1905500 2749800 4015500 5278000

Tax(15%) 96412.5 414187.5 643642.5 990187.5 1336612.5

Total 1319412.5 2818687.5 3918442.5 5554687.5 7191612.5

Net Cash Flow from Operations 780587.5 2581312.5 3881557.5 5845312.5 7808387.5

Cash at the end of the year 562137.5 2019175 1862382.5 3982930 3825457.5

Net Cash from Investing Activities N/A N/A N/A N/A N/A

Net cash flow from Financing

Activities N/A N/A N/A N/A N/A

Pro- forma Balance Sheet:

We are assuming to grow our business from 2021 that’s why we have prepared the pro forma

balance sheet for the year 2021 to 2025

Below we have given the pro forma balance sheet for the year 2021 to 2025.

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 Balance sheet(BDT)

2021 2022 2023 2024 2025

ASSETS

Fixed Assets:

Computers/ISP 150000 150000 150000 150000 150000

Less: Accumulated Depreciation -15000 -15000 -15000 -15000 -15000

book value 135000 135000 135000 135000 135000

Hardware 396250 396250 396250 396250 396250

Less: Accumulated Depreciation -79250 -79250 -79250 -79250 -79250

book value 317000 317000 317000 317000 317000

Air conditioner 400000 400000 400000 400000 400000

Less: Accumulated Depreciation -80000 -80000 -80000 -80000 -80000

book value 320000 320000 320000 320000 320000

Trademark 3500 3500 3500 3500 3500

Business Registry 36800 36800 36800 36800 36800

Office equipments 100000 100000 100000 100000 100000

Total Fixed Assets 908800 908800 908800 908800 908800

Current Asset:

Cash 218450 562137.5 2019175 1862382.5 3982930

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Total Current Assets 218450 562137.5 2019175 1862382.5 3982930

Total Assets: 1127250 1470937.5 2927975 2771182.5 4891730

Liabilities & Owner's Equity

Liabilities 0 0 0 0 0

owner's equity 1127250 1470937.5 2927975 2771182.5 4891730

Retained earnings: 446337.5 2247062.5 3547307.5 5511062.5 3434137.5

Less: Profit withdraw 446337.5 2247062.5 3547307.5 5511062.5 3434137.5

Total Liabilities & Owner's Equity: 1127250 1470937.5 2927975 2771182.5 4891730

Break-even analysis:

In this section we are projecting our breakeven point in terms of units and year that will give us

information about how many units do we need to sell to reach a point where we will not have any

profit or loss.

Break Even Analysis

2021 2022 2023 2024 2025

Total Revenue 2,100,000 5,400,000 7,800,000 11,400,000 15,000,000

Variable Cost 748,000 1,905,500 2,749,800 4,015,500 5,278,000

Contribution Margin 1,352,000 3,494,500 5,050,200 7,384,500 9,722,000

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Fixed Cost 809,250 833,250 859,250 883,250 911,250

Net Operating Income 542,750 2,661,250 4,190,950 6,501,250 8,810,750

Contribution Margin 0.64380952 0.64712962 0.64746153 0.64776315 0.64813333

Ratio 38 96 85 79 33

Break Even Point

(Sales) 1,256,971 1,287,609 1,327,106 1,363,538 1,405,961

Growth Analysis:

Our service is pretty new in this country so we are expecting that the number of subscribers in the

opening year will not be that high. And we assume that we will get around 700 consumers in 2021.

From 2021 to 2022 we expect our subscribers to go up by 1100 which will be approximately 61%

growth rate. In 2023 most of us have our target to graduate so we will be able to give more time

and effort to the business. That's why we assume we will be able to get 800 more new consumers

which will be approximately 31% growth rate. In 2024 we assume we will get around 1200 more

consumers which will be around 32% growth rate approximately. In 2025 we expect to reach 5000

consumer targets which will be around 1200 new connections activated and the growth rate will

be around 24%. Since our connections are wireless we expect much higher growth rate then our

other competitors. And it shows that we have a steady growth rate.

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Sources and Application for funds:

We started our business with 25,00,000 taka as our budget. We intend to set up our whole system

under this budget so that in future if we had to give out more internet connections we were ready

for that. All of our partners invested equally for an equal amount of equity. We expect to manage

our fund from internal sources like from friends & family.

We estimate that we will be able to make profit from the year 2023 and onward so we believe we’ll

have enough resources to give connections to 5000 consumers and we will be able to do so without

any outside investment. Which will take us till 2025 but before that we think we will be able to

function and grow on our investments and revenues. But after that we need an extra 10,00,000 taka

investment to grow the business to different areas and to extend our reach.

Venture Capitalist Growth:

We expect that the value of our business will be around 75, 00,000 taka and the required rate of

return will be about 10% in 2025. The present value of the business is-

Present value = Future value/ (1+i)n

= 75,00,000/ (1+0.10)5

= 75, 00,000/ 1.61051

= 46,56,909.923

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Our business's present value is worth 46,56,909.923 taka. We need initial funding of 10, 00,000

taka for taking the business to the next level and to extend the range of our connections so that we

can reach more consumers for the next five years successfully. If we get the initial funding from

the investors, we are going to be offering –

Investor’s Share = Initial Funding/ Present value

= 10, 00,000/ 46,56,909.923

= 0.2147

To extend the business, the investment company’s initial investment will be important. As we want

to extend our business and grow our reach we will be able to reach more consumers which will

further interest the investors as it will be a great investment for the investment company. For

investing 10,00,000 taka in our company we will be offering around 21.47% of our company

equity.

Reference:
https://www.wavlink.com/en_us/index.html

Appendix:

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Market Research:

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