Building Your Customer Avatar

Finding The BEST Cold Interests To Target

First, we must define exactly who our customer is.
(Client avatar in 'fancy' marketing terms)

This will help us find the absolute BEST cold interests to start targeting for our
Facebook Ads.

The closer we can get to our exact customer in our cold interests, in our ads,
the more profitable we will be.

Example Cold Interests:

High income people, engaged shoppers, people interested in Audi,
Volkswagen, Apple, etc.

Get a sheet of paper.

Imagine your customer...

Who are they?

What job do they work?
Are they men, women?
Are they young, old, retired?
Are they low-income, high-income, medium?
What are their hobbies, interests, what do they love?
What kind of people are they?
What kind of branding would they respond to THE MOST?

Try to think of the answers to all of these questions and write them all down
on a piece of paper...